arvato Systems enables marketing with end-to-end services

1. 1 | Marketing Solutions
Marketing Solutions
Introducing arvato Systems – Marketing Solutions

2. 2 | Marketing Solutions
Current Proposition
Introducing the Adobe Marketing Cloud
Agenda

3. 3 | Marketing Solutions
Current Proposition
Background
PROCESSES
ARCHITECTURESOLUTIONS
Commerce
• eShop / Integration & Fulfillment
• Content Distribution
• IPM
Customer Experience
• Web Experience
• Social Experience
• Mobile Experience
• Targeting
• Analytics
• CRM/Loyalty Programs
CUSTOMER
Marketing Operations
• PIM
• MAM/DAM
• Web2Publish
• Database Publishing
• Marketing Planning
• Media Planning
• Campaign Mgmt.
• Order processes
PRODUCTS
MARKETING

4. 4 | Marketing Solutions
Current Proposition
arvato Systems enables marketing with end-to-end services

5. 5 | Marketing Solutions
Measure &
Optimize
Current Proposition
Marketers manage holistic marketing, not individual channels
Social Media Website
Stores
Campaigns
Community
Technology

6. 6 | Marketing Solutions
Current Proposition
arvato Systems supports all areas of marketing with technology
Marketing Operations
& Processes
 Marketing Resource Management
 Collaboration
 Workflows
 Campaign management
Measure &
Optimize
Product Information,
Content & Assets
Customer Experience
Management
Analytics & Targeting
 Web optimization and landing
pages
 eCommerce shops
 SoMoLo – Social, Mobile, Local
Marketing
 Direct Mail (eMail, letter, catalog,
invoice)
 Analytics
 Targeting
 Testing – A/B tests, multivariate
tests
 Reporting
 Product Information Management
 Intellectual Property Management
 Content Management Systems
 Digital Assets / Media Asset
Management
 Tag Management
Technology
Marketing Enterprise
IT
 Software architecture
 Interfaces – internal and external
 Integration of online and offline
channels
 Hosting
 Compliance

7. 7 | Marketing Solutions
Current Proposition
Marketers are focused on various goals along the customer journey
Customer Attraction
Objectives Throughout the Customer Journey
Process Optimization
Brand Value Maximization
Customer Insight and Innovation
awareness consideration purchase retention advocacy
PR
TV, Print,
Radio
Word of
Mouth
Online
Ads
Email
CPC
Social Ads
Reviews
Blog
Mobile
Website
Direct
Mail
Ecommerce
Store
Website
Communities
FAQ
Promotions
Blog
Social
Networks
Newsletter
Customer Loyalty
Revenue Maximization
App

8. 8 | Marketing Solutions
Current Proposition
arvato Systems supports clients with their current business issues
Six Core Consulting Areas
Customer Experience
Management
Create a consistent, engaging
cross-channel experience
1-to-1 Marketing
Achieve higher relevance and greater
success rates in your communications
Marketing Performance
Automate and optimize marketing
operations
Customer Insight
Enable data-based decision making for
customer-centric marketing and innovation
Conversion Optimization
Maximize the conversion rates in
online and mobile sales channels
Content Marketing
Integrate new and reinvent old
marketing formats and media

9. 9 | Marketing Solutions
Background and Current Proposition
Introducing the Adobe Marketing Cloud
Agenda

10. 10 | Marketing Solutions
Introducing the Adobe Marketing Cloud
Adobe ranked as a leader
Forrester: Web Content Management
Q2 2013
Forrester: Online Testing Plattform
Q1 2013

11. 11 | Marketing Solutions
Introducing the Adobe Marketing Cloud
Adobe vision: changing the world through digital experiences

12. 12 | Marketing Solutions
Introducing the Adobe Marketing Cloud
Complementary to the Adobe Creative Cloud
Adobe
Creative Cloud
Adobe
Marketing Cloud

13. 13 | Marketing Solutions
Introducing the Adobe Marketing Cloud
Integrated solutions on one platform
Adobe Social
Manage and measure social marketing
Adobe Analytics
Analyse and segment multichannel activities
Adobe Target
Target and test multiple customer touch points
Adobe Experience Manager
Manage, create and optimise customer experience
across channels
Adobe Media Optimizer
Manage, forecast and analyse media placement

14. 14 | Marketing Solutions
Introducing the Adobe Marketing Cloud
Comprising market leading solutions
Solutions
Products
Description
Adobe® Marketing Cloud

15. 15 | Marketing Solutions
Introducing the Adobe Marketing Cloud
A comprehensive solution for digital marketing
Action
Insight
Measure &
Optimize
Industry-leading
Analytics
Manage &
Deliver
Industry-leading
Web Content
Management &
Rich Information
Delivery
Create
Industry-leading
Creative Tools
Data
 Customer
 Business
 Product
 Content
 Clickstream
 Search
 Multi-channel
Touchpoints
 Website
 Advertising
 Social
 Mobile
 Kiosks / POS
 Email
 Call center
 Workflows
A service that puts everything digital marketers need in one spot. So you can
get from data to insights to action, faster and smarter than ever.

16. 16 | Marketing Solutions
Introducing the Adobe Marketing Cloud
Adobe with a strong position
Creative DNA: Unique relationship with marketing
customers, thanks to our creative design history
Market Leadership: Largest portfolio of digital marketing
customers representing leading brands in the world: 7 of 10 top
banks, 9 of 10 global media companies, all top ten retailers and
auto manufacturers.
Comprehensive Solution: We integrate content and data,
analytics, personalization, experience management and social
capabilities in a way no other industry player can touch
Compelling Vision: Engage digital marketing customers
across all aspects of their business, extending from their use of
Creative Cloud, to how they manage, deliver, measure and
monetize their content with our digital marketing solutions
16

17. 17 | Marketing Solutions
Thank you very much.