PPT for giving a knowledge about Nike brand position and perceptual positoning map.

1. FASHION MARKETING
BRAND - NIKE
ACTIVITY - I

2. ABOUTTHE BRAND
• Engaged in the design, development, manufacturing, and worldwide marketing and sales of
footwear, apparel, equipment, accessories, and services.
• Nike sponsors many high-profile athletes and sports teams around the world, with the
highly recognised trademarks of "Just Do It" and the Swoosh logo.

3. COMPETITORS

4. TWO DIMENSION
• Fashion & Comfort
• Cost

6. OPPORTUNITIES
• Intervention of technology.
• Widely worn by general population and not limited to athletes.
• Increasing environmental concerns over synthetic rubber and the rise in raw material prices
have emerged as major challenges for the market.