This document discusses balancing structure and flexibility in a digital agency. It describes two types of agencies - creative shops that prioritize beauty and developer shops that focus on utility. While too much structure hasn't worked, some simple and firm processes like a master services agreement, stakeholder alignment, and project management tools have been effective. The challenge is continuing to balance process and recipes with allowing each client's process to be unique while integrating more disciplines into projects. The goal is to build a system that is both fluid and firm.

1. PROCESS AND TENSION
IN A DIGITAL AGENCY
@heykluge
@arturoeperez

2. A TALE OF TWO AGENCY
ARCHETYPES

3. CREATIVE

4. DEV SHOPS

6. • Balance between beauty and utility
• Strive for beauty, get results
• Each client is its own process
• Humans, beauty & technology

7. WHAT HASN’T WORKED:
TOO MUCH STRUCTURE

11. WHAT’S WORKED:
A SIMPLE BUT FIRM
STRUCTURE

12. THE FUNDAMENTALS
•
•
•
•
•
A Solid Master Services Agreement
Stakeholder Alignment
Toggl
Basecamp
Skype

13. 3 MAIN GOALS
Come
Visit
Speak
Catholic
Desire

18. A SET OF RECIPES
•
•
•
•
•
•
Project Briefs
Wireframes
Agile Methodology
Style Tiles
Rainbow Matrix
Manuals

19. THE CHALLENGE AHEAD:
CONTINUING THE
BALANCE

20. WE LIVE IN A PROCESS OF RECIPES

21. EVERY CLIENT IS ITS OWN PROCESS

22. CROSS-FUNCTIONAL MEANS MORE
DISCIPLINES ARE COMING
IN THE FUTURE

23. BUILD A SYSTEM THAT IS AS FLUID
AS IT IS FIRM

24. @heykluge
@arturoeperez