Review of consulting services provided by XRoad. Please visit www.xroadconsulting.com for more information.

1. practice overview
We make change happen.
2009
www.xroadconsulting.com

2. focus
• Work closely, as a coach and advisor, with senior executives to
evaluate, understand and execute strategy.
• X-Road helps executives reveal execution gaps, effective paths
of action, alignment opportunities and success drivers.
• X-Road helps alignment happen by eliminating roadblocks and
gaps, and creating structure where needed, increasing the ability
to execute efficiently and successfully.

3. experience
• X-Road consulting was established by Arturo Coto, a seasoned
C-Level executive with a strong international consultative
foundation.
• Arturo has helped companies establish an International
presence, improve market position and achieve profitable growth.
• Industries served: market
research, technology, telecommunications, consumer
products, financial services, e-
commerce, entertainment, manufacturing, retail, life
sciences, and media.

4. approach
• Executive Work Sessions: Meet with leadership as a team,
and individually, to gather needs, insights and expectations.
• Discovery of Facts: Explore internal and external information
sources to construct a fact-based framework.
• Discuss and Align: Share findings with chosen leaders. Review
and debate key findings. Brainstorm on options and align on
execution. Construct executive briefing and document the agreed
upon changes and plans of action.

5. services
• We help companies evaluate, understand and execute the
necessary change to remain competitive and achieve long-term
sustainable growth.
• X-Road points the way when it comes to…
• Planning & Strategy
• Execution
• Sales & Marketing
• Social Web
• HR – Team Assesments
Details @ www.xroadconsulting.com/services

6. info@xroadconsulting.com
We make change happen.
www.xroadconsulting.com