Arturo Chacon

1. Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon
Research Branding motion Graphic
for Nudge Design Studio

2. People leaving faucet running in public bathrooms
Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon

3. Not all of them turn off by themselves
Research Branding Motion Graphic for Nudge Design Studio Arturo chacon

4. People leave the bathrooms without realizing that the water is still running
Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon

5. Desired behavior
• We want to make people turn the faucet off before
getting out of the bathrooms
Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon

6. Designed Tip Employed
• To encourage people to select a specific option,
make it the default; likewise to discourage people
from selecting an option, don’t make it the default
Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon

7. Nudge Design Proposal
• Add signs “turn me off” close to the faucet handles and a sticker in the sink to
encourage people to
Researching Branding Motion Graphic for Nudge Design Studio Arturo Chacon