Aileen O'Toole AMAS
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From the Audiences panel discussion
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Aileen O'Toole AMAS
- 1. Audiences: online and engaged Aileen O’Toole, Managing Director, AMAS New media, new audiences 25 November 2008 www.amas.ie
- 4. Broadband
- 5. Source : 2006 Census
- 6. Internet use: growth rates Source: CSO Information and Society Telecommunications 2007
- 7. Marketing budgets follow the audiences
- 11. 3. The network effect Tap into new ways to communicate and interact
- 12. 4. DIY advertising and PR Create campaigns on a shoestring
- 13. 5. Social networks Not just for the Bebo generation
- 14. 6. Content sharing Social bookmarking: powerful engines for viral and word-of-mouth referrals Video sharing sites help raise profile
- 15. 7. Internet on the move iPhone is to mobile Internet what iPod was to the MP3 player Users accessing content, services on mobile devices
- 16. 8. Free stuff Use open source software or free tools
- 18. 10. Build reputation Use multiple ways to reach existing and new audiences