Apple's iPhone is the world's most famous smartphone, but there are many reasons Android takes 57 percent of the U.S. market and as much as 80 percent in other countries. Apple provides a completely catered, top-down experience in which it dictates exactly which apps you can run. But Android takes off the training wheels and lets consumers have a swath of hardware and software to choose.

2. About
• Apple's iPhone is the world's most famous smartphone
• But there are many reasons Android takes 57 percent of the U.S.
market
• Apple provides a completely catered, top-down experience
• Android takes off the training wheels and lets consumers
• NFC pairing and haptic feedback, that Apple doesn't think its
users are ready for.

3. • Customization, widgets and skins
• Freedom to install any app you want
• A working file system
• Universal sharing
• A back button
• Many more hardware options
Reasons

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