The document discusses how to use Facebook effectively to generate leads and close sales. It provides tips on understanding user behavior on Facebook and how to commit to a Facebook marketing strategy. Specific tactics covered include creating a Facebook fan page for a business, using lists and subscriptions to target audiences, engaging fans through contests and discounts, and leveraging the power of likes and sharing to spread content virally. The presentation also discusses using Facebook ads and groups to find and influence prospects, as well as tracking analytics to understand what content performs best.

1. Using Facebook to Generate Leads and Close Sales Your Host: Art Lee For: HK Marketing for Internet Domination

2. Online Event Format Attendees will be Muted During Presentation During discussions all will be unmuted Please Provide Feedback on the Group + or -, so we can improve Please refer this Group

3. Other Interesting Groups Business Exchange Club Business Networking and Skills Building HK Social Media Current Social Media Trends Flash Mob PartiesPersonal Development and Social Networking hongkongwebanalytics.com webwednesday.hk

4. Who is Art Lee? Experience 16+ Yrs IT Consultant 12 Years in Silicon Valley U.S., 4 Years in Asia First Internet Venture Summer 1992, 20K USD Gross from Info Product Business Owner since 1987

5. Overview Understanding Behavior Make a Commitment Getting Heard among the Noise – Fans, Groups Power of Like and Sharing Facebook Ads Business Intelligence

6. The Social Feedback Cycle

7. HK Online Usage Top Websites – All Categories Polled 1.8M Hong Kong Users Hitwise Pty Ltd.

8. HK Online Usage Top Social Network In Individual Asia Pacific Feb 2010 (Age 15+ Home & Work) Source: Comscore

9. Commit to your Marketing Initiative If you decide to use Facebook, commit to using it and provide valuable content without annoying your friends or fans. Don’t need to update everyday Have a purpose with every post and track response Fan Pages, if you hardly post or post with no value, people will stop following you.

10. Hong Kong Known for Word of Mouth FB is all about word of mouth Be careful, if you provide bad product and services, people will talk But who is actually listening to you

11. Understand User Behavior Targeted Content Groups Fan Pages Tune Out the Noise Privacy Settings Lists Defined Updates Subscriptions Mobile Usage Increase Limited Real Estate Feeds are Limited Challenge for Ads

12. Viral Concept Noise

13. Create Lists What Are Lists? A quick, optional way to organize friends so you can control what you see in your News Feed and post updates to specific people. FB won't tell your friends if you add them to these three new lists: Close Friends Acquaintances Restricted Smart Lists

14. How to Use the New SUBSCRIBE Allows people to subscribe to your updates People are not friends can subscribe to your updates Can filter types of updates to follow www.facebook.com/about/subscribe

15. The Fan Page Create a community Easy way for touch points – customers, prospects Spread the word to people who actually care Make compelling to what users want to hear about Don’t post, just to post Add value and have them come back for more

16. Engage with your Fans Lead Generator - Don’t ask them just to like, offer something of value in return Special Content, Discounts or Contests Make use of FB apps like Send to Friend Make page look like webpage (tabs, landing page) Put in a shopping cart Show part of your services/products and link back to website

17. CafféHabitu Promotion

18. CaffeHabitu Fan Page

19. Giveaway

20. Café Habitu

21. Sample from my 14 Year old Nephew

22. Groups Influence others Create a following based on an interest Connect with prospects based on the same concepts and ideas you are selling Find groups with like minded people who will follow your group Promote each other’s groups

23. Sample – HK Expats Group

24. Professional Group

25. The Power of Like & Sharing Lots of sites are using the Like and Share features to spread the word FB Likes on Own website, social proof Meetup platform sharing on FB and Twitter

26. Who Else Likes this? Providing visibility and social proof from people in your circle

27. Track Who Shares – Fan Pages Posting valuable information View shares to determine value

28. Asia Expat Recommend, Share and it puts into my FB News Stream also Social Proof that others know use the site.

29. Integration on Website Likes and people you know

30. Exposing Social Proof Using your Facebook Stream in your Website Link to Chris Mentor

31. Facebook Ads Guide to Facebook Ads http://www.facebook.com/adsmarketing/

32. Business Intelligence – Is FB Just Personal? Find out about prospects, likes dislikes, who they know Find out about your competition, follow their feeds and groups Target people of influence Research, Feedback

33. FB is a Tool Find out how your customers are using it and target their behaviors to consume information Trends will change Tools with change

34. Questions? Get Busy Doing orGet Busy Losing! Contact Art Lee at: Facebook.com/artglee Twitter.com/artstribe Linkedin.com/in/artglee Meetup.com/HKInternetMarketing