This slide was used for an online Meetup event for the group HK Marketing for Internet Domination

1. Does Internet Marketing Work in Hong Kong? August 30, 2011 Meetup.com Event HK Marketing for Internet Domination

2. Overview of HKMID Thank you for joining Meetup Group Purpose Name Okay? Suggested Days/Times? Applications to use to host Focused on low to no cost solutions for Internet Marketing Target Member: Topics geared to suit most skill levels, In depth, highly technical training may be provided Please promote the group We welcome experts to speak

3. Meeting Rules & Format 1 hour long Being with presentation – please put on mute Following by Q&A and Discussion (Unmute) When you want to speak, type me a message on skype, I will call your name and then unmute to speak, then mute after you are done. If you have background noise on your side, please remain muted until you want to talk.

4. What Is Internet Marketing? Is it….??? Facebook Twitter You Tube Google Yahoo Email Yelp Blogs Websites Search Engine Optimization Pay Per Click AdSense

5. What Is Internet Marketing? Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing(generally promotion) of products or services over the Internet. ~Wikipedia.org

6. In a Nutshell Internet Marketing is just another marketing channel for branding and selling. When compared to traditional marketing strategies, it encompasses everything the world has already been using for marketing before the Internet was born. For example, Word of mouth = Social Media T.V. & Commercials = You Tube Print (Ads, Newspapers, Magazines) = Digital Format

7. Inbound vs. Outbound Marketing Outbound marketing is seen as interruptions and annoying and costly (trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising Inbound – Change in consumer behavior, search engines, blogs and social media sites), get found create a website, a blogsphere where people come to you for information

8. Does Internet Marketing Work in Hong Kong? What people are saying: “Smart phones are used for surfing and getting information but many are just playing games.” “If someone wanted to know something, they just call someone. Information carries fast in HK.” “Businesses see the Internet as a social forum, not much for business.” “Businesses are too lazy and feel the return on investment is not fast enough.”

9. Why Businesses Need to Ramp Up on IM Strategies? The consumer behavior has changed drastically. Decisions are made on the Internet before even calling you or visiting your physical location. Easier to influence decisions, especially if you’ve provided poor service Price matching increases competition If you are not found on the Internet, people will go to competitors first

10. Points of Influence Through Social Media (Facebook, Twitter), we create the word of mouth Likes, Dislikes, Connect, Places, Groups, etc Sharing information (Shares), populating your information Reviews, Thumbs Up/Down (Social Proof) Through You Tube, we create education and commercials How to videos, branding companies, increasing exposure Through Websites, we can look more impressive and larger in size than we really are

11. Why Companies are Failing on the Internet Don’t understand how to use the tools Don’t know where to start Throw money at growing trends with little results The supply of talent is low Focus too much on analysis Impatient

12. How Companies are Currently Using the Internet Harbour City – Harnessing SinaWeibo to reach their 150K+ fans Asia Expat implements simple strategy of “Like” on their page GeoExpatcreated Iphone app for it’s forums and classifieds Connecting to China Market, SinaWeibo, renren.com, Kaixin001.com, Qzone, Pengyou – Fan Pages on RenRen.com are valued at $90K US, $700K HKD

13. How Companies Need to Look at Internet Marketing Spend more time learning and understanding their current customers behaviors Identify niches and create more targeted marketing Spamming can work, but opt-ins have higher closing ratios and customer retention Don’t try to take on everything, have a plan, run some campaigns, analyze, improve Just another vehicle to market, but with a lower cost and reaching a lot more people (word of mouth)

14. Data Points to Reference BeeHive states it has been hard to get consistent statistics

15. In Summary Some businesses are proactive in getting their marketing departments geared up to market on the Internet Some businesses have the wait and see attitude until a proven model succeeds Businesses are missing out on sales opportunities, new generation will all be using the Internet Huge opportunities to dominate your market, create a new business, get a new job Competition is more fierce, harder to stand out

16. What now? Join our next event on creating a Social Media Plan Please spread the word to your peers, the more insight the better for everyone Business Exchange Club – Networking and getting more leads Contact me if you would like me to speak or train on Internet Marketing Strategies