The Everest Virtual Challenge is a virtual climb, where teams of 15 people take 10,000 steps a day for two weeks, and collectively cover the 2 million steps it takes to climb the famous peak. Each day they enter steps online and are encouraged to fundraise to help the Royal Children's Hospital Foundation work wonders for sick kids. For the first three years of this campaign, it used a custom built interface that did not fully leverage peer to peer fundraising. In 2010 the campaign was relaunched on a customised Artez platform, integrating the stepping and climbing features into Artez itself, and utilising facebook and iPhone apps to boost fundraising. The campaign finishes on June 4 and already is showing a 65% increase in income over last year. This case study will showcase the creative possibilities of peer to peer fundraising, and opportunities to leverage social and mobile technologies to boost your results.

1. How to climb Everest without leaving town, and raise a mountain of cash for sick kids

2. Our Presenters Meredith Campbell Director, Fundraising & Marketing Royal Children's Hospital Foundation Philip King President & CEO Artez Interactive

6. Financial Results *excludes registration fees and sponsorship 2007 2008 2009 Fundraising income* $39,215 $53,532 $65,578

20. Contest Facebook Contest Like us on Facebookand when we post this week’s book - be the first person to post a comment on our posted link and it’s yours! We’ll mail it to you wherever you are. Previous winners were from: North Carolina, Scotland, Toronto

21. Thank you /artezinteractive @artezonline “ Digital Fundraising Podcast” on iTunes