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Addressing Green Myopia by bundling Technology with Awareness in Emerging Economies: Some learning from failure stories in India Artee Aggrawal Richa Chaudhary Dr. R. Gopal

GO-GREEN STRATEGY AND DIFFERENT STAKEHOLDERS PLANET + PEOPLE + PROFIT PEOPLE + PROFIT PROFIT MAXIMISATION Twentieth Century Late Nineties Eighteenth Century

GREEN TECHNOLOGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GREEN MARKETING ,[object Object],[object Object]

First definition ,[object Object]

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According to Ottman (1993) Green Marketing serves two key objectives- ,[object Object],[object Object]

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AN INTEGRATED APPROACH TO GREEN ENVIRONMENT- LINK AMONG PLAYERS ,[object Object],[object Object],GREEN ENVIRONMRNT

GREEN MARKETING ENCOMPASES- ,[object Object],[object Object],[object Object]

Our definition ,[object Object]

Green Marketing in India: Bundling Awareness and Technology to address Green Myopia ,[object Object],[object Object],[object Object],[object Object],[object Object]

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These are some of the success stories but if you look at it from Indian consumers (or consumption pattern) perspective- ,[object Object],[object Object],[object Object],[object Object],[object Object]

These are some of the examples that show low penetration of green products in Indian market. The various factors contributing to this consumer behavior are: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Avenues in India ,[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THANK YOU ,[object Object],[object Object],[object Object],[object Object]

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