1. Giving
Next
Gen &
Farmers
a voice

2. Art4Agriculture is a network of
young people who share a
passion to tell others about the
pivotal role Australian farmers
play in feeding the world.
2

3. We promote
agriculture as a
dynamic, innovative,
rewarding and
vibrant industry.
3

4. i We increase
knowledge,
generating trust
and understanding
of modern farming
practices
4

5. ARTWORK THEME 2011
“Bridging the Rural/Urban
Divide –
How do we
feed Sydney for a day
sustainably?”

6. This theme celebrates the
role Australian farmers'
play in feeding Australian
families and many other
families around the world.
6

7. The average
person doesn't
consider the
resources required
to keep a city well
fed.
Let alone the
world!
7

8. Our 2011
schools are
going to tell
this story
8

9. STARTING THE CONVERSATION
ABOUT THE FOOD WE EAT
AND FARMERS WHO PROVIDE
IT

10. We want to
look at all the
issues?

11. Myth or reality ???
1:99
11

12. Food is hot but its
all about cooking
and eating
12

13. Consumers today have high
expectations that the food that
they buy will be produced on
farms with high standards ….
….of animal welfare and
environmental protection
and so they should!
13

14. Many are well
informed by images
and perceptions that
are perpetuated by
the media.
Picture of consumer
14

15. 15

16. But they don’t
understand how that
relates to the steak on
the table, or in our
case, the milk on their
Weet Bix.
16

17. FOOD VALUE CHAIN
Manufacturers Distributers
Wholesalers Retailers
Farmers
Here’s the problem !!!!!
We couldn’t be any further
away from our customers
How do we fix this?
17

18. The ‘new’ value chain
Distributers
Wholesalers
Manufacturers
Retailers
Farmers Consumers
THE MISSING LINK
18

19. Today’s Farms
• GPS Systems
• Pasture species
– Water use efficient
– Fertiliser efficient
– Energy use efficient
– Drought resistant
• New more Intensive
Production Systems

20. Technology and Science
• Farmers are feeding 5 x as many
people as they did in 1950
• 1908 people spent half their
income on food now we spend 10%
and life expectancy has almost
doubled

21. Farming Practices
have moved so much
Today’s
faster than education
resources
Farms
• BIOTECHNOLOGY
• Genetically modified
food
• Animal Welfare
• Safety from farm
gate to dinner plate

22. Technology and Science
• More than 1 billion people go to
bed hungry
• In 50 years time we will need to be
producing double the food we do
now on less land

23. Giving the children
of today the tools
to feed the families
of the future
23

24. Cross
Curricula
Activities
24

25. Cow-spiration …
Resource Kit
includes
& web links
25

26. Reward For Effort
Cash prizes will be awarded for….
• Best “bull”
• Best blog
• Best Video
• Best PowerPoint

27. Overall
Winning School
Archibull
Prize
$1000

29. MEET THE
FARMER
The fresh young
face
of
farming

30. 2011 RISING STARS

34. 34

38. www.art4agriculture.com.au

39. m
www.art4agriculture.com.au

40. FRESH YOUNG
FACES OF FARMING
• A young farmer from rural NSW specialising
in a commodity paired with a school who is
studying that particular commodity.
• The young farmer comes to school and talks
to students and shares their farming
experiences.

41. Young Farming Champions
• Contact your young farming champion to
organise a time
• Ideal 2 schools per day
• Try to involve as many students as possible in
the YFC visit
• Give YFC as much background as possible
e.g. Age group of students

42. Young Farming Champions
• Videos
– media player
– Sound ( speakers)
• PowerPoints
– Computer Software
– PowerPoint 2003 – 2010
– MAC or PC
• Props

43. Young Farming Champions
• Our YFC trainer wheels
• Classroom control
• Encourage your students to ask questions
• If they don't ask questions yourself
• Show them your farm

44. ASSESSMENT TASK 1
1.The Archibull
Use the blank fibreglass
“BULL” to inspire or
create the artwork …….

45. Power of Social Media
• 1 in 8 couples married in the US last year
met on line
• 160 million public blogs
• 300 million people use Facebook
• 119 million people have Twitter accounts
• YouTube gets 1 billion hits every single
day!

46. Assessment Task 2 160
BLOG million
public
Blog that documents the blogs
Archibull Prize journey
• At least 1 post per week

47. Assessment Task 2 BLOG
Compulsory
component
• blog post about
young farmer’s
visit

49. Big
ideas
49

50. What
inspired the
big ideas

51. Cooperation
& teamwork
51

52. Creativity
and
Innovation

58. Assessment YouTube
gets 1 billion
Task 3 hits every
The Video single day!

59. The task
• Put together a short video, no
longer than 5 minutes to raise the
profile of
–Selected commodity and
–promote the Australian farmers
that produce it.

60. Video Brief
• Great opportunity to make the most of YFC
visit
• Research your ideas to give your farmer a
‘makeover’.
• How would you promote the commodity?
• How would you promote an Australian
Farmer?
• How can we give the image of farmers a
‘makeover’?

61. Power of Social Media
E.g.
–30 second advertisement
–mock interview
–‘Australian story’ segment

62. Assessment Task 4: The PowerPoint
• Produce a PowerPoint “call to arms” to
– Encourage individuals to understand the
importance of a sustainable food supply chain
AND
– Inspire the community to take responsibility both
for their personal ecological footprint and play an
active role in the drive to achieve a sustainable
planet.

63. Assessment Task 4
45 million
people use
SlideShare

64. Farmers know
less than 7%
of Australia
is suitable
for
food production
Source: www.dfat.gov.au/facts/env_glance
Image: www.waste2energynow.com
64

65. LESS IS MORE
Farmers are growing
MORE products, using
FEWER resources, and
generating LESS waste
And RECYCLING the waste
they do generate
65

66. LESS IS MORE
People should be doing
MORE with FEWER
resources to generate
LESS waste and
RECYCLING the waste
they do generate

67. FOOD FOR
THOUGHT
Sustainable Populations
•Consumerism is
destroying the planet

68. FOOD FOR
THOUGHT
What's mine is yours
The Rise of Collaborative
Consumption

69. FOOD FOR THOUGHT
Closed Loop

70. FOOD FOR THOUGHT
Collecting excess food to
feed to those in need
• OZ HARVEST
• SECOND BITE
• REAP FOOD RESCUE

71. AWARDS
AND
PRESENTATION
DAY

74. ARCHIES
ROAD
TRIP

75. 75

76. Public
Exhibitions

77. 77

78. 78

79. 79

80. Sydney Royal Easter Show.
Hundreds of thousands of
people see the program and
its key messages.

82. Program Highlights

83. Program Launch
October 2011

84. We learnt a
lot about
agriculture
84

85. Entry and Exit Surveys
85

86. e
Agriculture
is alive & well
&
a great career
choice!!
86

87. Australia's Most Trusted
Professions 2011
1. Paramedics
2. Firefighters
3. Pilots
4. Rescue volunteers
5. Nurses
6. Pharmacists
7. Farmers
8. Medical specialists
9. GPs
10. Veterinarians 87

88. Australia's Most Trusted
Professions 2012
1. Farmers
2. Ambulance officers
3. Fire-fighters
4. Nurses
5. Pilots
6. Doctors
7. Pharmacists
8. Veterinarians
9. Armed forces
10. Scientists