This a Complete Presentation of Coca-Cola.The Project of Management.

2. COCA COLA

3. PRESENTATION ON

4. THE COCA COLA COMPANY

5. HISTORY OF COCA COLA BIRTH OF A REFRESHING IDEA: Atlanta, Georgia, May 8, 1886. Dr. JhonStith Pemberton and the “delicious and refresging” drinks. Frank M. Robbinson – the Trademark “COCA COLA” Sales: 9 drinks per day

7. 1892 - Georgia Corporation named “The Coca-Cola Company”.

9. Earnest Woodruff 1919 - A group of investors headed by Earnest Woodruff & W.C. Bradley purchased The Coca-Cola Company for 25 million dollars. 500,000 shares of its common stock were sold publicly for $40 per share. 1923 – Robert Win sip Woodruff, Earnest Woodruff’s son, was elected the president of the company. His management established quality standards for every phase of the bottling operation. By the end of 1928, Coca-Cola sales in bottles had for the first time exceeded fountain sales.

10. Olympics 1928 1928 – The Coca-Cola and the Olympic games: The first lightening of the flame and the first sale of Coke at an Olympiad.

11. 1941 Unites States War and a symbol of friendship: 1941 – The entry of United States into war brought an order from RobertWoodruff: “To see what every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is and whatever its costs the company”. More than 5 billion bottles were consumed by military service personnel during the war. As a world emerged from a time of conflict, Coca-Cola emerged as a worldwide symbol of friendship and refreshment

13. To create value and make a difference.

15. VALUES Our values serve as a compass for our actions and describe how we behave in the world. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well.

16. MAIN BOARD MUHTAR KENT Muhtar Kent is Chairman of the Board and Chief Executive Officer of The Coca-Cola Company. Mr. Kent joined The Coca-Cola Company in Atlanta in 1978 and has held a variety of marketing and operations roles throughout his career. In 1985, he was appointed General Manager of Coca-Cola Turkey and Central Asia. From 1989 to 1995, he served as President of the Company's East Central Europe Division and Senior Vice President of Coca-Cola International. Mr. Kent was named President and Chief Operating Officer of The Coca-Cola Company's North Asia, Eurasia and Middle East Group from 2005 until early 2006, where he was responsible for the operations across a broad and diverse geographic region that included China, Japan and Russia. Mr. Kent served as President of Coca-Cola International through most of 2006, responsible for operations outside of North America. Mr. Kent holds a bachelor of science degree in economics from Hull University, England, and a master of science degree in administrative sciences from London City University.

17. HIERARCHY

18. BRAND PORTFOLIO SOFT DRINKS:

19. ENERGY DRINKS

20. JUICES: SPORTS DRINKS:

21. Tea and Coffee: WATER

22. OTHER DRINKS

23. MANAGEMENT PROCESS PLANNING: “Without a strategy the organization is like a ship without a raddar, going around in circles. It’s like a tramp that Has no place to go to”. Joel Ross and Michael Kami)

24. Strategic Goals: To continue to be an organization providing the quality products to the valuable customers. To select and retain the professional people for the organization. To project an outstanding corporate image. To satisfy the customer through extra ordinary service and an excellent service along with the complete tactical and operational support.

25. Tactical Goals: To increase the revenues by 20% as compared to last year. To increase the total retail customers by around 10%. To increase the market share by 5%. To reactivate the discontinued customers by 30%.

26. Operational Goals: To find new customers, To retain existing ones, To bring back the discontinued accounts.

28. Equalizing Authority & Responsibility

30. Motivation

31. Managing Conflict

32. Communication Skills

33. ControllingMeasuring Comparing Correcting Sales Person Reporting System Sales Person Evaluation System

34. CHALLENGES & ISSUES Acidity and tooth decay High fructose corn syrup Environmental issues Water use Israel and the Middle East controversies

36. SHEZAN

37. AMRIT COLA

38. NESTLE

39. GOURMET

41. Gatorade is a non carbonated sports drink marketed by Quaker Oats Company, a division of Pepsi Co. PowerAde is a sports drink by Coca Cola Company . Sprite is a clear, lemon lime flavored, non caffeinated soft drink, produced by Coca Cola Company. It was introduced in the U.S in 1961. 7 up is a brand of a lemon-lime flavored soft drink Minute Maid is a product line of beverages usually associated with orange juice, but now extends to soft drinks of many kinds. Tropicana products are an American company based in Bradenton, It has been owned by Pepsi Co. Inc. since 1998

42. Lipton Original iced tea is a ready to drink iced tea brand sold by Lipton through a worldwide partnership with Pepsi Nestea is brand of iced tea manufactured and distributed by the Nestle company’s Diet Coke or Diet Coca Cola is a sugar-free soft drink produced and distributed by Coca Cola Company, was introduced in U.S. in 1982 Diet Pepsi is a low calorie carbonated cola. It was introduced in 1964 as a variant of Pepsi Cola with no sugar Kinley is a brand of still or carbonated water owned by The Coca Cola Company. Aquafina is non carbonated bottled water produced by PepsiCo.

43. Culture One Company One Team One Passion Coke Family

44. STAKEHOLDERS OF COCA COLA

45. Gimmicks Coca-cola has become the favorite drink to many people all over the world. Coca-cola was sold in more than 200 areas.The Coca-cola formula was found by John Pemberton during 1885 in Columbus, Georgia, United States. Initially John Pemberton makes the Coca-cola formula to be used as the medicine formula. Pemberton claimed the formula Coca-cola could cure various disease, for example morphine addiction, the digestive problem, neurasthenia, headache and impotent. Pemberton used the formula of Coca-cola inspired from the coca wine that Angelo Marini finds.The name of Coca-cola was taken from the Coca leaves and Cola nuts. According to the story, Pemberton the Coca-cola formula used the mixture of two material kinds. The discovery of the name was so simple. Now the brand of Coca-cola had was very big According to Inter brand in 2002 the value of the Coca-cola brand was number of one in the world (US$69.6 billion). The number of two was occupied by Microsoft (US$64.1 billion). Therefore, Coca-Cola has make the brand image in minds of people.

46. MARKETING CRITERIA

47. SOME PIX OF COCA COLA

48. Interview with HR Officer Name: Mr. Raheel Mahmood Job title: HR Officer Qualifications: MBA HR Experience: 9 years Background: 7 years worked in Descon Ltd. Joined Coca Cola in 2008. Contact # 0322 4171612