We are a growing brand consultancy firm based in Bangalore, with the objective to build bigger, better brands for new, small and mid-sized businesses.

1. Since 2012

2. contents
about us
services
clients
client stories portfolio
contact
case
studies

3. about us
services
clients
client stories portfolio
contact
case
studies
our philosophy
who we are
our founder
what we do
why us

4. 4
our
philosophy
• Youdon„t haveto wear a suit to be serious.
• Thinkbig. Start small. Act now.
• Tobetrusted is a greater compliment
thanbeing loved.

5. 5
who we are
• We are a start-up based in Bangalore with the objective
to build bigger, better brands for new, small and mid-
sized businesses.
• Started in Sept 2012, Barefoot is already in the top 3
search links on Google for brand consultancy firms (no
moneyspent on SEO).
• Our 15 clients span across industries like financial
services, hospitality, real estate, online gaming , FMCG,
software development , advertising etc.

6. 6
arpita khadria
the founder
• Copywriter@ McCann Erickson
• MBAgraduate from TAPMI, Manipal
• RetailMarketingManager @ Titan
• BrandManager@ Fastrack
• Guest Lecturer@ IIM,TAPMI,CMS

7. 7
founder’s
note
“Consulting is still such an elitist concept in India. Today only the big
brands and firms in the country opt for brand consultants. Barefoot is
heretochange that!
New and small firms have very different needs with regards to brand
building, we understand exactly where they are coming from. Their main
concern is “how do we go about things?” be it a brand launch, market
research activity or generating leads. The vision is there, but they need
someone to help them get to it, step by step. Someone, who is okay with
the fact that they do not have a full fledged in-house marketing team nor
adedicated budget formarketing which iskept aside every year.
Ten years ago this concept of volume based brand consultancy would
not have worked. But with the new age media taking over and
consumers opting for branded goods, every business owner has become
conscious about creating awareness and preference through brand
building. Small companies are also becoming more professional in their
approach.“
-ArpitaKhadria

8. 8
what we do

9. 9
why us
• We believe in making a big difference to a small company
thana small difference to a big MNC
• Our business model is based purely on trust and
competence
• Wedo not insist on a retainer

10. about us
services
clients
client stories portfolio
contact
case
studies
those who have put
their trust in us...

11. 11
clients we have worked with
www.oystersrealassets.com
www.thefinancialalphabet.in
www.immpl.com
www.zeiss.co.in
www.ecoworks.co.in
www.peepalsoftware.com
www.stridesarco.com
www.tzingaenergy.com
www.thelocaldrinkery.com
www.3dyemensions.com
www.cms.ac.in
www.lifelinebatteries.in
www.pravasi.co.in
www.cartcommunication.comwww.theotherside.in
www.signtistgame.com

12. 12
apps/portals
in the pipeline
• www.sostronk.com
• www.shifoo.in
• www.pikitt.com
• www.signtistgame.com

13. about us
services
clients
client stories portfolio
contact
case
studies
market research
brand consultancy
design

14. 14
market
research
services
• SecondaryResearch
• PrimaryResearch-Qualitative/Quantitative
• MysteryShopping
• Competition Analysis

15. 15
case study 1
ResearchObjective
To conduct a secondary research and analyse the market
potential for waste water management products.
ResearchOutcome
• 7 primary industries and 4 secondary industries were
dissected over 4weeks.
• 83slide report presentation was presented
Client Testimonial
I'm impressed with your in-depth research on the various
topics. The presentation format is also appealing. It's quite
inspiring to see the positive growth patterns for the
industries that we're focused on.
ManineeKarnik, Director,EcoWorks Biotech Pvt.Ltd.
“
”

16. 16
case study 1
secondaryresearchreportsnapshot

17. 17
case study 2
Primary Research-Objectives
• What are the occasions when students feel
sleepy/drowsy?
• Which are the drinks they consider to get rid of the
drowsiness?
• How do they rationalize their final choice of having
Tzinga?
Research Outcome
• Presented the research design and questionnaire design as
perthe research objectives
• 5colleges targeted inBangalore
• 40respondents (one on one)
• 42slide report presentation was shared
• 10interesting observations made
• Client used our recommendations in their campaign
planning

18. 18
case study 2
primaryresearchreportsnapshot

19. 19
brand
consultancy
services
BrandEvolution
BrandMarketing
BrandReview
LaunchPlanning
Management Consulting
• Define targetaudience, brandvalues
&principles, personality, colours,
tone of voice, philosophy andstory,
names andtaglines
• MediaandCampaign Planning (ATL/BTL)
• SocialMedia andDigitalMedia Strategy
• PRPlanning &Brandassociations
• PricingStrategy
• SalesandDistribution Strategy
• Brand/Marketing Audit
• BrandRepositioning
• Re-building BrandImage
• Re-branding
• New AppLaunch
• New Products
• New BrandLaunch
• New Markets
• BrandExtensions, Re-launch
• Report Making Format
• Business Planning
• Budgeting

20. 20
case study 1
brand review and
management consulting
Problem:
• Business wasn„t growing atthe expected pace
• Internal efficiency wasbecoming anissue
Strategy/Solution:
3-month marketing audit todiagnose the real problem
Result/Recommendations:
• Phase-wise road mapfor1 year
• Shiftfocus from B2CtoB2B Marketing
• Organizationalrestructuring – Separate sales &marketing
• Holistic business planning approach –5year plan
• Identify profit andcost centres
• Website revamp
• Reporting format revamp

21. 21
case study 2
lead generation
Problem:
•New leads required from upper-middle class and upper
class segments without spending any money on media.
Strategy/Solution:
•Suggested and planned a brand association strategy with Jet
Privilege (Jet Airways) to reach out to their Silver, Gold and
Platinummembers
Result/Recommendations:
9months ofplanning andconsistent follow-up
50relevant leads in justone day!
Payments were on conversion, soa win-win solution for all
Link - http://immpl.com/index.php/what-s-new

22. 22
case study 3
digital marketing
155likes 23,384 likes
7talking about CMS 4,159 talking about CMS
BEFORE AFTER
Problem:
Need for greater awareness about CMS during their admission
season with limited marketing budget
Strategy/Solution:
Recommended a digital media plan to gain more traction and
create brandawareness
Result/Recommendations:
Facebook CampaignOutcome

23. 23
case study 4
launch planning
Problem:
An international client had to plan a launch strategy India. They
needed end toend solutions for launch
Strategy/Solution:
We planned their entire launch right from market research to
campaign planning.
Result/Recommendations:
Weworked on the below mentioned stages of launch.:
• Secondary Research
• PrimaryResearch
• Business Plan Formulation
• Marketing Budget Planning
• MediaPlanning
• BrandTieups
• CampaignPlanning
• CampaignCreative Agency Coordination
• BTLActivity Planning

24. 24
design
services
Communication
Web&Digital
BrandIdentity
Packaging
• Print,Outdoor
• Brochure,Leaflets, Posters
• Direct Mailers
• Website Design
• AppUI/UX Designs
• E-mailers
• DigitalMedia Creatives
• SocialMedia Posts
• Logo
• Stationery
• Merchandise
• Product Packaging
• BagDesigns

25. 25
brand identity design
To see more of our design work please go to our website.
Inspiredby the beerbottlecap, thislogofits beautifullyinto thelaid back, easy
goingfeel of THELOCAL.
Thislogorepresentsthethreepillarsonwhich InternationalMoneyMattersstands=
honesty,competenceandservice.Thelogoalsohasthe brandinitials“I” and“M” in-
builtinto it.
Theuniversalsymbolof innovationisthe light bulb!Thislogohasbeeninspiredbythe
samethoughtand isthusa perfectmanifestationof what ObliqeSystemsstandsfor.
Designedfora rice export house,thislogoisselfexplanatory.It hasa very simpleyet
internationalappeal,somethingthat suitedourclient„srequirementsperfectly!

26. 26
website design
Client: Bougainvilla Design
www.immpl.com | www.thefinancialalphabet.in | www.3dyemensions.com | www.oystersrealassets.com | www.pravasi.co.in |
www.bougainvilladesign.com | www.thelocaldrinkery.com | www.lifelinebatteries.in
Before
After

27. about us
services
clients
client stories portfolio
contact
case
studies
testimonials

28. 28
client
stories
“Barefoot has been earnest in its approach to understand
our business, our values and aspiration. The marketing
audit was precise in its assessment and way forward.
Journey of transformation at Oysters Real Assets has truly
begun! Abhilash Baldota,Partner,Oysters Real Assets”
Barefoot takes the time to understand the business and the
requirements; then delivers what they promise and more.
Delighted with their designs and professionalism. Shweta
Jain,VP,International MoneyMatters
“
”
“It was a fabulous experience working with Barefoot.
Without their thoughtful planning & execution, a research
undertaking like ours would„ve been nearly impossible.
Dinesh Nilkanth, Dean, Centre for Management Studies,
JainUniversity
”
“We„d like to put on record our appreciation for BAREFOOT
CONSULTANCY for providing excellent services with brand
image revamping. Barefoot is the first company we came
across which understood our brief and delivered a
premium looking website with utmost proficiency and
patience. Jasleen Kochhar,Owner,Bougainvilla Design”

29. about us
services
clients
client stories portfolio
contact
case
studies
we would love to hear from
you!

30. 30
contact
email@barefootconsultancy.in
www.barefootconsultancy.in
283,1st Floor, 2ndMain Road, Domlur Layout, Bangalore -560071
08041429835