1. #AmericanIcon
By Bryce G. Hoffman
Senior Strategist, fassforward Consulting Group
&
Author of
American Icon: Alan Mulally and the Fight to Save
Ford Motor Company
Three things you can learn from
FORD’S TURNAROUND
AMERICANICON
2. Divided into silos and fiefdoms; unable to
take full advantage of its scale
Careerist culture puts personal advancement
or preservation ahead of corporate interests
Focus on making excuses and/or assigning
blame instead of figuring out solutions
Ford Motor Company
2006
AMERICANICON
3. No clear vision, mission or plan — or a plan
that changes constantly
AMERICANICON
Employees who point out problems and/or
suggest solutions are ignored or marginalized
Reports “tweaked” to support the status quo
or conceal problems
How many of these describe
YOUR COMPANY?
5. “I will build a motor car
for the great multitude...
constructed of the best
materials, by the best
men to be hired, after
the simplest designs
that modern
engineering can devise…
so low in price that no
man making a good salary
will be unable to own one
and enjoy with his family
the blessing of hours of
pleasure in God’s great
open spaces.”
– Henry Ford
AMERICANICON
6. “A generation ago there were a
thousand men to every opportunity,
while today there are a thousand
opportunities to every man.”
– Henry Ford II
AMERICANICON
26. Divided into silos and fiefdoms; unable to
take full advantage of its scale
Careerist culture puts personal advancement
or preservation ahead of corporate interests
Focus on making excuses and/or assigning
blame instead of figuring out solutions
No clear vision, mission or plan
CULTURE MATTERS
FORD - 2006
AMERICANICON
Employees who point out problems and/or
suggest solutions are ignored or marginalized
Reports “tweaked” to support the status quo
or conceal problems
36. Aggressively restructure to operate profitably at the current demand
and changing model mix
The “ONE FORD” Plan
Accelerate development of new products our customers want and
value
Finance our plan and improve our balance sheet
Work together effectively as one team
AMERICANICON
43. Your Company Name & Logo
AMERICANICON
PRODUCTS, PROJECTS & PROGRAMS: mm/dd/20yy
44. If you want change your results, start by changing your
culture
Key Takeaways
If you offer your team a clear and compelling vision, they will
surprise you with what they are willing to do to achieve it
Use a system like Alan Mulally’s BPR process to identify
issues before they become problems, drive accountability,
foster teamwork and achieve your strategic goals
AMERICANICON
45. #AmericanIcon
AMERICANICON
To keep the conversation
going, follow us:
If you want to bring the BPR process in
To your organization, please contact:
Maria@fassforward.com
@brycehoffman
@fassforward
brycehoffman.com
fassforward.com
