1. What are the three things you
want customers to remember
about your business?

2. What are the three things you
want your sales people and staff to
remember about your business?

3. Are they same three things?

4. Your message must be tailored to
what the audience cares about
and “what is in it for them.”

5. MessagingThatDelivers.com will
differentiate your message so that
that your audience will not only
care but, react and remember

6. We can help you avoid the biggest
marketing message mistake that
companies make communicating
quot;What-We-Doquot; instead of
quot;What's-In-It-For-Me.quot;

7. If these were two radio channels (i.e.
WWD vs. WIIFM), which one do you
think your customers and employees
would rather hear?

8. To find out more about WWD vs.
WIIFM, and how
MessagingThatDelivers.com can help you
increase revenue, customer satisfaction and
employee moral visit
MessagingThatDelivers.com