3. Why All Commercial
Diets Fail
Weight-Loss vs. Fat-Loss
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Conventional diets emphasize weight-loss.
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The key to permanent weight-management
is understanding the difference between
“weight-loss” and “fat-loss.”
4. You Can’t Starve Fat..!
Physiological FACTS
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Fat is stored energy
Your body will adapt to starvation
l Fat requires oxygen to be burned
l Oxygen requires exercise
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5. Personalization is the Key
To Your Success..
One Size Does NOT Fit All
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People are genetically different
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People live individual lifestyles
Individual food preferences
l Individual caloric intake requirements
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6. The Big Myth...
Restricted Calorie Dieting
By the Numbers
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9 calories in one gram of fat
3,500 calories = 1 pound of fat
l 3,000 calories = typical American daily intake
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8. Conventional Diets
Lose Muscle... Not Fat!
Faulty in Design....
The body is efficient at storing fat
l Easier to convert muscle into energy
l Conventional diets starve muscle
l Most diets don’t include any activity - no oxygen
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9. Conventional Diets
Can Cause Damage!
It Gets Even Worse..!
Restricted calories = Starvation
l Restricted calories = Compromised Immune System
l Restricted calories = Agitated Nervous System
l Restricted calories = Hormonal Imbalances
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10. A Typical Dieter
Meet Joe Dieter
Age: 40
l Height: 6’ 1”
l Weight: 200 lbs
l Body-Fat: 24%
l Daily Caloric Intake: 3,000
l Two Big Meals per day
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11. Typical Dieter: 2 Weeks
Restricted Calorie Protocol
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Calorie intake reduced to
2,000 per day
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Results: Weight drops to
190 in just 2 weeks
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Symptoms: Metabolic rate
declines / sluggish
12. Typical Dieter: 5 Weeks
“Plateau Busters Program”
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Calorie intake cut to 1,500 per day
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Results: Weight drops to 180
Symptoms: requires sleep /
sluggish / headaches
l Cravings: sugars and fat
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13. Typical Dieter Results: 10 Weeks
What Happened..?
Results = 170 lbs after 10 weeks
l Body-fat = 22%
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Lost 30 lbs
l Lost 2% body-fat
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14. Typical Dieter: 1 Year Later
It Got Worse...
Age: 41
l Weight: 203 lbs
l Body-fat: 32%
l Calorie intake: 2,000
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23. How to Achieve Your Goals
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Focus on fat-loss instead of weight loss
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Discover more about how your body works
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Learn more about foods - become an expert
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Design a menu for YOUR body’s needs
24. How to Achieve Your Goals
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Retain a fitness expert
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Design an exercise program around YOU
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Exercise at least 4 days per week
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Chart YOUR progress - every day!
25. How to Achieve Your Goals
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Learn about Nutritional Supplements
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Take only that which you need. Food first!
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Be Consistent
