How to come to terms with the harsh reality of business and the need to be a nice person.

1. Is All Fair in Love & War? Presented by: Arnold Strub, mba Entrepreneur – In – Residence DeGroote School of Business McMaster University [email_address] For the AAC. February 4, 2010

2. With Which Statement do you most closely associate yourself? 1. It's Not Whether you Win or Lose, It's How You Play the Game Or 2. All's Fair in Love & War

3. A Quick Arnie Strub History Native Hamiltonian, now living in Dundas Coop MBA McMaster Family Business: STRUB's PICKLES Perspectives Business Consulting Northbridge SR&ED Consulting E-I-R DeGroote McMaster

4. 1. It's Not Whether you Win or Lose, It's How You Play the Game Or 2. All's Fair in Love & War With Which Statement do you most closely associate yourself?

5. But, What About the GOLDEN RULE? Do Unto Others as you would have them Do Unto You

6. The Corollary Must ALSO be TRUE If it Matters whether you Win or Lose, Then it Doesn't Matter How you Play the Game* *To the extent of law

7. Business Golden Rule He who has the Gold MAKES THE RULES

8. Coming to Terms with this Dilemma in Business How Can I be a Good Person and act Morally and Responsibly in Business when I Must Win?

9. Be TOUGH on the SITUATION Do Everything you have to do to WIN COMPETITION MARKET SHARE SALES SHELF SPACE NEGOTIATIONS PRICING

10. Be GOOD to PEOPLE you Work With and Work For STAFF SUBORDINATES SUPERVISORS SUPPLIERS CUSTOMERS