2. The Team
Top grad from top universities passionate about start-ups and technology
The Front-end Dev
Arnaud Drizard
Ecole Polytechnique
HEC Paris
London School of Economics
Rocket Internet – Nigeria
Schlumberger – UK
Rothschild – France
Geeky Entrepreneur,
Passionate about design & UX/UI
(10 years of drawing classes)
Web & Mobile Apps Dev:
HTML5 & CSS3, Java, Javascript, Obj. C
Proficient with Photoshop & Illustrator
The Back-end Dev
Jules Marcilhacy
2
Ecole des Mines de Paris
McKinsey & Cie – Brussels
Peugeot Citroën – Shanghai
Ambitious, Coder,
Took less time to become a geek than to
visit 5 continents
HTML5 & CSS3, PHP, MySQL, Symfony2
3. 3
Our Vision
People love spending time together on evenings, weekends or holidays.
They love it so much they even live together.
And we love this too.
But what we don’t like is people fighting over little details.
We want them to focus on the essential:
ENJOY LIFE WITH THE PEOPLE YOU LOVE
4. The Problem
People often lack…
Communication ToolsOrganization
What if we had the answer to these problems at all time
with us?
4
- Which hotel do we choose ?
- Whose car do we use ?
- Who leaves earlier ?
- I paid the bill, how do we split?
- How do I pay you back ?
- Who keeps track of expenses ?
- When do we leave?
- Where do we go?
- Who wants to do what ?
10. Payback your friends instantly and for free:
• E-Wallet and mobile bank transfer offer new way to move money:
send money in one click with just the recipient’s email address
• Integration with Google Wallet: user-friendly, fast and secured
New technologies, new usages, new opportunities
Will you still pay back your friends with coins & notes in 2014?
Do you still communicate with post-it notes on the fridge?
10
Synchronise, anywhere and with anybody:
• Stay connected whenever, wherever
• Automatic synchronisationbetween platform to have everything
exactly when you need it
Use your existing accounts:
• Find your friends easily within your Facebook friends or your Gmail
contacts
• Load your events directly from Facebook with the Event API
11. S-MONEY
PING IT (BARCLAYS)
Peer-to-peer payments: outsourced
Building partnerships with financial services
VENMO
DWOLLA
GOOGLE WALLET
Value proposition: a win-win partnership
11
FINANCIAL SERVICES
User Acquision:
• We bring more users to grow
their business
User Education:
• We teach our users how to use
mobile payments and
incentivise them to use these
solutions for local purchases
Technological Resources:
• Financial services have the
technology to offer peer-to-peer
payments at no cost
• The only cost is developping an
API to integrate their
technology into our platform
Financial Services are enthusiastic about this partnership:
S-Money agreed to take on the development costs of integrating their services into Twinkler
Examples of potential partners:
Free payment solution
Traffic generation
12. P2P payments: since 2011, they reshape people’s relationship to money
Venmo: processed $200 millions in 2012
Dwolla: now processing $50 millions per month
Google Wallet: going global
P2P Payments, Communication & Collaboration:
2013 hottest topics on the start-up scene
12
Communication: people can and do share more and more content
WeChat: 400M registered users – 50M to 300M in 2012 (+600%)
Path: 9M active users in May – now adding 1M users a week
MessageMe: 1M users after 7 days – 5M after 75 days
Collaboration: mobile devices and 3G enable all-time synchronisation
Evernote: 34M registered users – 1.4M paying (CR: 4%)
Doodle: 15M active users – +50% in 2012
Wunderlist: 3.5M users
13. User Acquisition: our strong and viral identity
ensures an important organic uplift
1 User
1 Event
5 New Users
13
Organic traction: an event from one of our user bring us many more users!
Partnerships Featured Downloads
! Parnterships with P2P
payment services for mutual
communication
! Referrals on partner
websites
! Student events/contests
! Purchased downloads on the
iTunes Store and Google
Play
! Purchased recomendations/
tests from Tech blogs
! Student & university clubs
mailing lists (>10 000)
! Community Management:
- Facebook/Twitter posts
- Blog posts
Newsletters & Social Media
Online marketing: cheap and lean strategies to reach a wide audience
14. User Retention
A social eco-system to retain every customer
14
Cross-platform Integration Peer pressure
! Proven results: Wunderlist,
Evernote
! Single payment Business
model encouraging once-
payers to keep using
Twinkler
! Registered people pushing to
use Twinkler as they paid it
! People living in flatshares
using the app on a daily basis
pushing to use it on week-
ends
! Mailings on strategic dates
(week-ends, holidays)
! Monthly emails with global
balance, expense
summary and pending to-
dos
Reminders & Notifications
Integration in Social Networks to accelerate and simplify the user-education
bring Twinkler closer to its users
15. Try-and-buy Business Model:
Free for 6 months - 3€/year after
Free access to Twinkler for 6 months
Test it, like it, keep it!
15
Annual fee of 3€ afterwards
Steady annual revenue
No commission fee from iTunes or Google Play
No fear of trying
NUMBER OF USERS (x 1 000)
REVENUE (k€) 0
5 75 200
20 200 600
500
2014
S1
2014
S2
2015
S1
2015
S2
Very low development cost for a SCALABLE business:
- Low IT development costs
- Most development skills within the founding team
- No wariable costs on payments
16. Action Plan
16
NOW JULY 13 August 13 October 13 December 14
Graduation
-----------------
Kick-off
Product Built
--------------------
2nd financing
round
--------------------
Business
Building
MVP launching
-------------------
Beta Version
--------------------
With online
payback
--------------------
Market test$ $
Development Team
Front-end Dev.
Arnaud
Back-end Dev.
Jules
Mobile App
release
-------------------
www.twinkler.co
17. With 50k€ and challenging mentoring we build an
amazing product and confirm the traction
17
Mentoring & Guidance
Structure & Network
Funding: 50k€ will provide us a 10 month autonomy (before round 2)
Recurring Costs Amount per month
Cost of life 3 000 €
Office rent 500 €
Bank 70 €
Accounting fees 200€
Servers 70€
Soft (github, xero, ...) 40€
Total 3880 € x 10 = 38 800 €
Other costs Amount
Lawyers 2 000 €
Marketing 6 000 €
Other investments (domain names, stationery…) 500 €
Total 8 500 €
What we look for:
