A thorough and insightful guide to help you leverage maximum traction for your brand from Instagram. The guide also contains tips on how to best use the platform and case studies on how brands used Instagram to raise their engagement quotient.

1. Cracking the Social Code
#Instagram

2. What is Instagram?

3. A formal introduction
It is a fast, simple and fun way of sharing life
moments with your friends via pictures
Instagram is Mobile and has a highly engaging
community
It is all about taking people with you.

4. platforms Instagram is available on
App Still in Beta
Windows Phone 8
Awarded App of the year 2011
Apple iOS
More than 500 Million Installs
Android

5. Uncovering the truth with
Numbers

6. the numbers are too big to register
Since launch in October
2010, instagram has
over 150 Million users
At least 70% of this
number logs in to check
instagram everyday
13% of the entire
internet population is
on instagram
Over 16 Billion photos
have been shared on
insatgram
35 Million selfies have
been posted on
instagram
Over 1.2 billion likes are
received across
instagram daily
Average user spends
over 257 minutes on
instagram every month
More than 55 million
pictures per day are
shared on instagram
You simply
cannot afford
to miss this
Flight!

7. Instagram Data Matrices

8. photos are much more popular on Instagram than
videos
A photo on instagram receives
an average of 37 interactions per
1,000 followers, while videos are
behind with an average of 24
interactions per 1,000 followers.

9. while #NoFilter is the most popular filter it is not
the most effective
Filter usage versus effectiveness
varies from the popular choices.
Mayfair brings in on average
23.044 interactions with Normal
at about 18.009 average
interactions and Inkwell with
16.407 average interactions.

10. most popular day to post is Thursday, but Sunday
is the most effective
With Mobility a 24x7
phenomenon, there is no
arguing you could post
whenever you want on
Instagram. However, studies
show that a post is most
effective when made on a
Sunday as the audience has
free time to actually check
it.

11. best time to post videos is during off hours
With the average number of
interactions at 33.44, Instagram
videos are best posted during
off-hours (9pm-8am) gaining on
average 33.44 interactions.

12. for every 33 likes, you get 1 comment on
Instagram
It’s easy to like a post on Instagram
because it only takes a “double-tap” of a
finger to do it; however, comments take a
little extra work. Likes make up about 97%
of the average interactions with
comments taking a sliver of 3%. So value
your commenters and interact with them
well.

13. the perfect number of hashtags for best
interaction is 11+
Large brands on Instagram with
more than 1,000 followers receive
on average 21.21 interactions per
post. But, if you are a new user and
lesser than 1,000 followers a post
with 11 hashtags receives the
highest average of 77.66
interactions.

14. what is the best URL to put on Instagram profile?
When looking at an Instagram
profile on a browser on your
desktop you are able to click on the
links provided in the profile taking
you to whatever destination they
link to. Make sure this link is to a
relevant target website.

15. more the followers; more the interaction
Interaction levels increase as
followers increase and Instagram
is an “efficient” social platform in
that an increase in followers will
be roughly correlated with a
proportional increase in average
interaction.

16. Best Practices while using
Instagram

17. build a personality and not a brand
Your Instagram Feed will reflect your
personality and what you stand for.
Make sure you do the following:
• Your images have a personality and
expression.
• To have a theme around the
pictures you upload which directly
talk what the brand is about.
• Use variety of colors and
personalities in the image to not
make everything monotonous.

18. use plenty of hashtags to start with
Using plenty of Hashtags at least when
you are a new profile will help you
show up in the Hashtag search of
users, thereby bringing you likes and
followers from people you don’t know.
Using apps likeTags for likes could be a
great way to automate this.

19. tag the right people/ profiles
Tagging the right profiles or people in
your image helps you to:
• Establish the credibility of the
account.
• Make sure that your profile appears
in the tagged section of the
person, thereby making your
profile visible to those viewing the
tagged person’s profile.
• Helps you leverage a secondary
account if you have it by tagging
the same.

20. fill your profile completely and duly
A Complete Instagram Profile will have
the following Characteristics:
• An appropriate profile picture.
• A description or bio of the profile
• A link or landing page which would
be used if someone clicks on the
web profile.

21. use witty captions
There is no bigger turn on that
intelligently used words. A good
instagram profile will have images with
captions well done, some of the ideas
for the same are:
• One word captions
• Interesting quotes
• A witty one liner
• A question of sort
• A statement describing the scene

22. use filters and other features
Using Filters helps make your images
look good. Not just filters, you could
use tricks like
borders, focus, rotate, sharpen image
etc which would make your images
more attractive than plain camera
would.

23. cultivate a following by sharing
Make sure you use the inbuilt share
feature to publish your image across
your social platforms. If you have a
good engagement at one of these
platforms, it would help you bring that
audience on board your instagram
profile and vice versa.

24. wow the audience with photography
End of the day, Instagram is all about
photography.You want to use
moments that will delight everyone
and be a pure sighter. Play with
macros, long shots, depth of fields and
other tricks of photography to come
up with results that would simply make
your audience say WOW!

25. Brands that
Leveraged
Instagram

26. adaption matrix of instagram per industry
The Car, Fast Food, Soft
Drink and Apparel
industries are most
represented on
Instagram with a 100%
adoption rate.
The insurance industry is
the least present on
Instagram with only a
30% adoption rate.

27. most followed brands on instagram
As Instagram might bring ads to
the table soon, it is important
for your brand to leverage as
many followers as possible. In
addition to entertainment and
media properties, several
fashion brands round out the
top 10, including Victoria's
Secret, Nike and Louboutin.

28. case study on brands using instagram: Tiffany’s
True Love in Pictures
Tiffany’s is centered all around True
Love as a brand
•They took this to a next level and depicted true
love visually
Several instagramers were sent to
New York and Paris to document true
love
•Not just influencers, the users were asked to
submitimages depicting true love.
Thousands of pictures were uploaded
on the landing page here via
instagram
•The campaign is one of the most successful
instagram campaigns ever thanks to the emo-
chord.

29. case study on brands using instagram: Nike
PhotoID
The users picked
their favorite
background
images which were
morphed in the pic.
Select
background
Not just could
users design their
shoes but also
browse the work of
others on a
microsite that was
designed here.
Design the shoe
The users then
shared the final
images across
social and their
Instagram.
Share

30. case study on brands using instagram: RedBull
Instagram your Inspiration
Users were
asked to submit
pictures of
what inspires
them
Once the images
came in, a jury
selected the
best ones and a
billboard of the
same were
placed in 4 cities
of UK
The catch was to
use only
blue, silver and
red colors in
images with
specific
hashtags

31. all said and done instagram is all about…
(Credits:
Technopaul
Productions)

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