1. How Mc.Donalds run their business in
China?Identify some of their strategies for
doing businessin East Asia?
s1180140 Senri Sato

2. Outline
What is Mc.Donalds
Mc.Donalds History
What The Donald McDonald
Price of hamburger
Different Inner Packaging in China
Forbidding Maneuver in
ChinaReferences

3. What is Mc.Donalds
Mc.Donalds Corporation is largest chain of
hamburgerfast food restaurants in the world, serving
around 64million customers daily in 119 countries.
Headquartered in the United States, the company
beganin 1940 as a barbecue restaurant operated by
theeponymous Richard and Maurice McDonald.

4. Mc.Donalds History
he business began in 1940, with a restaurantopened
bybrothers Richard and MauriceMcDonald in
SanBernardino, California.
Their introduction of the "Speedee ServiceSystem"
in1948. Speedee was eventually replaced
withRonaldMcDonald by 1967 when the company first
filedaU.S. trademark on a clown shaped man
havingpuffedout costume legs.

5. What The Donald McDonald
Donald McDonald is mascot of Mc.Donalds.
Hisappearance like a funny man.
"The smile known around the world," Ronald
McDonaldis second only to Santa Claus in terms of
recognition.(According to one survey, 96% of all
school kids in theUnited States of America recognize
Ronald (stunning-stuff.com)).

6. Price of hamburger
Mc.Dnalds hamburger is 18 yuan. It wasconversion
intoyen become about 220 yen. Besides this, Coffee is
4.5yuan, Tea is 3 yuan,Cheeseburger is 6 yuan and so
on.
This price is rather expensive in chinarestaurant.

7. Premises ExpansionMc.Donalds opennew store value of
200
This value maximum in the past.Current store no
morethan value of 1100.
In addition, Delivery service stores depending
on440stores becomes 550 stores.

8. Different Inner Packaging in China
Mc.Donalds holdout calm atmosphere for widerange
ofcustomer needs work as put up a pictureon a wall,
put insofa,set illumination lamp and soon.
Above countermeasure is come out with lookluxury
asfrom other fast food stores.

9. Forbidding Maneuver in China
China Mc.Donalds start deliverly service between
24hour ambit area seven minutes by bike at Beijing.
Bring on coupon of competition parlor become
price10% off.
Mc.Donalds focus on between twelve year and
fifteenyear because for the future.

10. References
http://blog.goo.ne.jp/hihi64/e/
544f6fe38592151e0215bf71223dbcfb
http://blog.livedoor.jp/chinamarketing/
archives/65360303.html#