Get insights into effective use of personal social media accounts. We share the truth about responsible content creation.

2. Social Media. Online Marketing. Web Design.
Sustainable, affordable solutions for nonprofit & small business
www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us

3. Meet I have been in
marketing and social
the Team media since 2005,
working with multi-
million dollar small
businesses to help
them grow and
achieve a higher
Bryson Hotopp maximum potential.
Owner: Grow Social
www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us

4. How It Works
What’s
Social Media?
www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us

5. www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us

6. These stats may surprise you, but they are true.
What you post might just make the difference.
Job Employers
91% of employers use social media to screen
potential new hires. This number is growing every
day. Some are even asking for passwords. 91%
Search
67%
67% of employers have rejected a potential new
Rejected hire due to content on candidates’ social media
pages and profiles.
68%
There is good news! 68% of employers have hired
Hired new employees due to content on candidates’
social media pages and profiles.
www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us

7. Your Settings Are Key
Privacy on the web takes action. Base settings are
usually very public, and need to be monitored.
Online • Thoroughly check your privacy settings
Privacy • Pay attention to post-level vs. account-level privacy
• All sites are slightly different
• Consider all content to be public
• Don’t post things that will come back to haunt you!
www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us

8. Unified
Big Message
Idea Creative
Designs
•
Create
• Change
Personal •
Branding • Online
Reputation
Build
Be Connections
Positive
www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us

9. www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us

10. Be Specific to Your Audience
With many social networks, it can be confusing to
know how to post on each one.
Ettiquette • Don’t link Facebook & Twitter
• Only put #Tags on sites that use them
• Post-size should be specific to the network
• #Too #Many #Tags #Can #Be #A #Bad #Thing
• http://www.radian6.com/resources/media_types/e-books/
www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us

11. Don’t Take Offense
There will be trolls. Period.
Respond gracefully to diffuse heated situations
Criticism • Acknowledge the concern.
• Offer to take it off the record (message, phone).
• Never argue with an idiot. They will bring you down to
their level and beat you through experience.
• Don’t always delete argumentative comments.
• Keep your cool and use reason.
www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us

12. Need help? Have questions?
Come visit me! I am more than happy to help
you set up our profiles and answer all of your
questions. Grow Social is located in Dubois 4
Contact (End of the Red Hall).
Me
NORTHWOOD VENTURE HATCHERY
DUBOIS HALL, ROOM 4
PHONE: 989.513.4700
EMAIL: INFO@GROWSOCIAL.US WEBSITE: WWW.GROWSOCIAL.US
www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us