My take on what to take into consideration when designing personal trainer services and a short introduction to what we at Trainer4You believe could be the solution.
11. 1. We need the service/product
2. We want the service/product
3. We use the service/product
to project our values to others
WHY WE BUY?
12. ”People don’t buy goods.
They buy relations, stories and magic”
- Seth Gogin
13. WHY: We make great computers.
HOW: They are beautiful
designed, simple to use and
user-friendly.
WHAT: Want to buy one?
14. WHY: Everything we do, we
believe in challenging the status
quo. We believe in thinking
differently.
WHAT: The way we challenge the
status quo is by making our
products beautifully designed,
simple to use and user-friendly.
HOW: And we happen to make
great computers. Want to buy
one?
32. A CONCEPT IS SIMPLY:
• A set of modules you have documented
and which can be repeated again and
again with ease and good cost efficiency
• Remember commitment and
consistency?
• It’s probably much easier to sell modules
that build up to, then the whole package
at once.
33. YOU KNOW A GOOD
CONCEPT WHEN:
• You can repeat it again and again
• It looks solid on the outside but it’s
flexible on the inside
• It stays the same even if people change
• You like delivering the concept
• It appears as totally apparent, as a natural
way of things
• It often has that “something special” look
and feel
34. 1.
PROBLEM
3
main
issues
you
are
going
to
solve
2.
SOLUTION
3
main
features
(which
relate
to
your
3
main
issues)
3.
UNIQUE
VALUE
PROPOSITION
Simple
and
clear
message,
why
are
you
different,
why
to
by
from
you?
7.
UNFAIR
ADVANTAGE
Cant’
be
easily
copied
1.
CUSTOMER
SEGMENT
Customer
segment
or
segments
6.
PERFOMANCE
TRACKING
What
acFviFes
will
you
be
monitoring
4.
SALES
CHANNELS
How
do
you
reach
your
potenFal
customers
5.
COSTS
Calculate
an
esFmaFon
of
your
operaFonal
costs
and
the
Fme
you
need
for
running
your
business.
5.
INCOME
What
are
you
going
to
charge,
what
is
your
CLV,
how
many
private
customers
vs.
small
group
training.
Make
sure
it
add
up
to
costs
and
enough
for
your
salary!
49. Check out the website:
http://www.revo.fi/
(Available only in Finnish language at
this point)
FIND OUT MORE ON
REVOLUTION:
50. Read the book:
‘Influence: Science and Practice’
by Robert B. Cialdini
This is a fundamental classic
which all customer service
professionals should master
http://amzn.to/1Limdkc
FIND OUT MORE ON
INFLUENCE:
51. EuropeActive is the unique voice of health and
fitness industry in Europe, check out the
website at: http://www.europeactive.eu/
EREPS is an excellent way for a health and
fitness professional to gain recognition in the
eyes of potential clientele.
Check out more at:
http://www.europeactive.eu/why-ereps
FIND OUT MORE ON
EUROPEACTIVE:
52. Watch this video by Simon Sinek.
(It’s got close to 25 million views):
http://bit.ly/1Xd1O5n
Read the book:
‘Start With Why’ by Simon Sinek:
http://amzn.to/1ZOa5iq
FIND OUT MORE ON
START WITH WHY :
53. First check out the website:
http://leanstack.com/lean-canvas/
Then google lean canvas
and get going!
FIND OUT MORE ON
LEAN CANVAS: