Webinar Slides - "Ask the Experts Interview with Craig Fleisher and Babette Bensoussan on Business and Competitive Analysis"

1. Ask the Experts Interview with Craig Fleisher & Babette Bensoussan Authors of Business and Competitive Analysis

2. BUSINESS AND COMPETITIVE ANALYSIS Effective Application of New and Classic Methods THE DEFINITIVE HOW-TO GUIDE FOR BUSINESS AND COMPETITIVE ANALYSIS Craig S. Fleisher Babette E. Bensoussan 2007 Copyright 2007 by Fleisher & Bensoussan, All rights reserved.

11. "Baruch's Law reminds us that, 'when all you have is a hammer, everything looks like a nail,' a condition describing the single most difficult challenge facing both business analysts and consultants, novice and veteran alike. In 2003, Fleisher and Bensoussan delivered what all leading intelligence thinkers agree was THE definitive guide to analytics and interpretation for the first half-decade of the new millennium. With their latest collaboration, this expert duo has defined the second-half of this decade as one guided by knowing the tools appropriate for the cognitive task at hand while expanding the toolkit available to be even more complete, valuable, and useful through the actionable detailing of 24 all new techniques. Plus, the unique FAROUT approach to tool selection equips analysts to quickly and easily apply the right techniques more reliably and scientifically to the range of outcomes anticipated in every business-decision support situation." Arik Johnson, Managing Director Aurora WDC Copyright 2007 by Fleisher & Bensoussan, All rights reserved.

12. For More About Business & Competitive Analysis , and 24 Useful Analysis Methods, see: Craig S. Fleisher and Babette E. Bensoussan Business and Competitive Analysis: Effective Application of New and Classic Methods Upper Saddle River, NJ 2007 Copyright 2007 by Fleisher & Bensoussan, All rights reserved.

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