1. Analysing existing products
Q – Desember 2010

2. Front Cover

5. Fonts:
The cover has used two fonts.
One is big and bold, but still
simple – emphasizes the
sophisticated look. The other
one is bigger, but
thinner, which makes this cover
title stand out from the others
– telling the audience that this
article will be one of the major
ones in the magazine. The
under title under this cover
title is the only thing on the
cover written in small – this
emphasizes the bigger role this
article has.

6. Writing Style:
There are few words, and they
are short and straight forward in
meaning. This helps to keep the
cover neat and tidy, which
enhances the sophisticated and
elegant style of the magazine.
This style is what attracts Q’s
target audience.

7. Text/Picture ratio:
There is very little text, and only
one image, which make the ratio
between text and image equal.
This tells the audience that there
will be both something to read
and to look at within the
magazine. Therefore this
magazine will attract more
intellectual readers, people who
want to read even though it is a
magazine about music.

8. Overall style:
It is an elegant and sophisticated
cover, with elements that are
neatly placed which gives an
organized look. This appeals to a
grown up and intellectual
audience.

9. Contents page

10. Color scheme:
The same colors have been used on the contents page
as on the front cover, but not the gold. This maintains
the sophisticated and elegant look, but the absence of
the gold makes the page have more of a rocker style
look. Still, the colors work well together and make the
page look nice and tidy. This makes the page still fit
the audience expectations.

11. Photography:
The bin photo taken black and white and the two photos from the live
concerts emphasizes the rocker style to the pages. However the rest of
the images are in color and are posed, which holds the rocker style from
going all the way. This fits Q’s target-audience, as the magazine covers
more than just rock. The big photo of on the first page is from the same
shoot as the one on the cover, which again tells the reader that the ‘Take
That’-story will be of big scale.

12. Fonts:
Using only one type of font, which is simple and
classic, helps to organize the lay out and keep the pages
tidy. Though its simplicity, the font is rather posh and
majestic. This emphasizes the magazine’s sophistication
and elegance.

13. Writing Style:
There is quite a lot to read as there are many subtitles, and
their ingresses are rather long. The language used is mostly
formal - there are some rather long and intricate sentences
with uncommon words. This shows that their target audience
is of the more intellectual sort, as they need to be familiar
with and be able to make sense out of this sort of sentences.

14. Text/Picture Ratio:
The amount of text is about the same as the amount of
images. This upholds the reader’s impression that there
will be something to read in the magazine, as well as
photographs, which is what their target-audience wants.

15. Overall look:
Giving that there is quite a large amount of both text and
images, the reader gets the impression that the magazine has a lot
of content and that is covers news within several genres. The
design and lay out is neatly set up and it is easy for the reader to
navigate him – or herself through the contents page.

16. Double page Spread

17. Color scheme:
Black, white and red still are the main colors, and give
connotations to the rock genre.

18. Photographs:
The photo on the first page is a long shot. The artists’ position is posed but their expressions seem
natural, which makes each of the character’s personalities shine through. On the other page you
have three photos of them playing live, something that makes the reader feel closer to the artists
and that you get to know them on an emotional level, which is important for the ones who are into
rock. These photos are taken in different angels and shots, and this diversity emphasizes the
closeness between photographer and artists. The other smaller photos work well with what little
amount is written about them as they are posed and mid shot, since this does not give the reader a
feeling of closeness with the artist, but rather a knowledge of what they look like and their image as
artists.

19. Fonts:
The used is the same as on the contents page, except for the text underneath
the name of the band. This font looks like an old typing machine’s font, which
tells the reader that this band maybe is a bit old school in its style. A variety in
font size on the page helps the design and set up have ‘something going
on’, without bringing in elements that might disturb the structure and tidiness
of the page.

20. Writing style:
The not so easily understandable language continues in the
double spread, which fits the audience. Descriptions of the
studio and the artists telling about memories they have
together are things that make the reader feel close to the
artists.

21. Text/Picture ratio:
The pictures are few but big, and the text is little but with
very small fonts, so the ratio is pretty much equal. Again
this is to fit the reader as Q’s target-audience is not only
interested in looking at photos.

22. Overall look:
The design and lay out is sophisticated and stylish, but not in an
overdone way. There is a lot of both text and image, but it all
comes together nicely and does not overwhelm the reader since
this is what the target-audience wants.