With heavy load of information online here's helping you bust the believed myths (even by the claimed experts!) of social media in 5 slides. Share it!

1. Social Media Myths
Busted!

2. Breaking Myths
Targeted likes
More likes
=
=
Target Audience
More Engagement
Blogging is the best PR
Contest participants are Customers
SMM has no ROI

3. Targeted likes
=
Target Audience
• Likes are bought
• Target audience is part of your “like”
audience
• Identify & optimize the target within
your likes

4. More likes
=
More Engagement
• Likes can be misguided
• Engagement is generated
• Relevant engagement actually results in
conversions

5. Blogging is the best PR
• Blogging is the latest hogwash
• Key is not the blogger, Key is in the
followers of the blogger (relevance to
your product
• Not just in the number of followers but in
the “kind” of followers

6. Contest participants are Customers
• Contest participants are just that
‘participants’ not ‘customers’
• It can be a great for engagement but not
necessarily drive any purchase
• To build the customers from the
participants contest should be a brand
building exercise

7. SMM has no ROI
• Social media is actually a greatest
advertising tool & yes you can measure
its return
• There are various analytical tools that
will show you the engagement, likes, etc.
• But another calculation is the value of
your product and direct feedback

8. We think beyond mall activations
- Bringing concepts alive
We think beyond traditional PR
- Engagement
We think beyond Digital Marketing
- Community Building
We think beyond Rate cards
- Customized solutions