A copy of the slides used during a 5 min talk on using Social Media in the Cornish tourism sector. Presented to an audience of 150 tourism sector businesses at the Visit Cornwall Spring Conference 2012, held at the Royal Cornwall Showground, Pavillions on Thursday 8th March.

1. 3 Social Activities in 5 Minutes
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2. Social Media:
Media for social interaction
using highly accessible and
scalable publishing
techniques.
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3. “People are searching for
answers and direction, not
messages or sales pitches.”
Source: Brian Solis, Engage – Buy the book
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4. 1. See what people are saying
• Perform a search for your business
• Set up your Alerts
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10. 2. Create a Facebook Page
• Profiles are for individuals
• Groups are for communities
• Pages are for companies & organisations
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13. 3. Setup or Claim your Foursquare Location
• Search for your business on Foursquare
• Claim your listing
• Create your own
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17. Bonus Tip: Keep an eye on Pinterest.com
• Sign up and have a play
• Maximise on the potential by using evocative
images on your website and blog posts.
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21. Useful Resources
• Google Alerts
• Social Mention
• Facebook for Business
• Create a Facebook Page
• FourSquare for Business
• Claiming your FourSquare Listing
• Free Ebook: How to use Pinterest for Business
• Free Ebook: Online Marketing – How it all fits together
@arengrimshaw

22. Getting in touch
Tel: 01872 273103
Mob: 07598 242212
Email: info@arengrimshaw.co.uk
Web: www.arengrimshaw.co.uk
Search for “aren grimshaw” on Google
@arengrimshaw