Presenting about how to build startup using Nokia Dev Scholarship program in the biggest IT conference in Indonesia (INAICTA)

1. Adam Ardisasmita, CEO of Arsanesia
5 Oktober 2011
www.arsanesia.com

2. Biodata
Adam Ardisasmita
Penerima Nokia Developer Scholarship 2010
CEO of Arsanesia
adam@arsanesia.com
Visit : www.arsanesia.com

3. NOKIA Developer
Scholarship
Program ini memberikan
kesempatan kepada para
developer muda untuk menjadi
enterpreneur.

4. Program Nokia Dev.
Scholarship

5. Ide
Hints:
 Stickiness - applications that cause users to
return to use it often as part of life’s routines
 Relevance - applications that are locally
relevant to the target audience,
geographically or demographically
 Uniqueness - applications that are not
currently available in the Store

6. Whorkshop
 UX Design Workshop
 Qt and Java Workshop
 UX Design Consultation
 And Many more

7. Mentoring
 Technical Problem
Consultation
 Workspace and Device
Facility

8. Nokia Developer Scholarship Progam Juga Memberikan …

9. Jaringan dan
Recognition
Sharing dengan Acara bersama para
Developer Lokal pelaku di industri digital

10. Pengalaman
Communicasia Sharing Session with the
Singapore Angry Birds Maker

11. Lesson From Angry Bird
Advertising Retail
30% 20%
Merchandise
50%

12. We are not Creating a
Game, We make a
brand
 the name
 the character
 the storyline
 the level
 the sound
 the merchandise
 etc

13. Gameplay is powerfull,
but Character is more
 Tomb Rider
 Mario Bros
 Mortal Kombat
 Teken
 Etc

14. Make it simple and
everyone can play
 we can add combo, multiplayer
game, bluetooth, special feature, etc,
 but your grandma wouldn’t be able to play
it
 To create a mega hits apps, everyone has to
be able to play it

15. Merchandise

16. Angry Bird Magic

17. Why Mobile Apps?

18. Video – Phone Effect

19. Analisis Pasar
6.9
Miliar
Mobile User di Dunia 180
Juta Mobile User
Di Indonesia

20. Mobile Browsing
Source : Opera Mini Report 2011

21. #3 for mobile ads market

22. Financial Forecast
 Retail Sales
 Advertising
 Fundraising and Sponsorship
 In-Apps Purchase

23. Why Nokia?

24. Statistik OVI Store
Setiap user Terdaftar rata2
mendownload 12 aplikasi Sejak ovi
Store Aktif
Ovi Store Di dukung oleh 100 Device
Negara paling banyak Download :
France, Jerman, indonesia, italy, Rusia,
UK & Vietam
Terjadi 4 jt Download Setiap hari
dimana 22 aplikasi Di Download
PerDetik

25. Data Traffic AdMob

26. Data Aktivitas Pengguna
Opera Mobile

27. Integrated Mobile
Payment

28. About ARSANESIA

29. yang membuatadalah
kami
game yang
ringan dan
menghibur
developer aplikasi mobile

30. multiplatform

31. dengan konten
yang
mengangkat
BUDAYA
INDONESIA

32. Our Product

33. Gamelan Player

34. Published Product:
Gamelan Player
 Telah Mencapai 40.000++ download worldwide
 Mendapat rating 4/5
 98% dari luar
(India, Belanda, Rusia, Turki, Jerman)
Diliput di Tempo:

35. Upcoming Product

36. Tips Membuat Startup
 Passion
 Start Small and Sharp
 Don’t think about selling, just sell
it now
 Do NOT give up

37. Sekian Terima Kasih
“We’re young and eager to learn, ready to fall and ready to burn”