Alternative data for capital markets, such as satellite imagery, logistics data, and social media feeds, has been getting a lot of attention recently. Like any trending topic, its uses and benefits can be hyped up a bit but if the right plumbing and creativity is in place, those benefits can be realized. In this webinar, Cloudera, Arcadia Data, and Greenwich Associates will discuss: - Examples of alternative data use cases, sources, and recent market trends. - Why a big data platform that facilitates self-service and collaboration is critical in monetizing alternative data. - How alternative data can be applied to enhance current processes (demo).

1. 1© Cloudera, Inc. All rights reserved.
Put Alternative Data to Use in Capital Markets

2. 2© Cloudera, Inc. All rights reserved.
Featured Speakers
Dr. Richard Harmon
Industry Lead, Financial Services
Cloudera
Kevin McPartland
Managing Director
Greenwich Associates
Paul Lashmet
Director Financial Services
Arcadia Data
Discuss recent buy side market trends in
alternative data based on latest research findings.
Describe the alternative data ecosystem and how
to ingest, store, and operationalize machine
learning and advanced analytics to complement
and extend traditional BI.
Demonstrate how alternative data can be applied
to enhance traditional analysis using native visual
analytics and location intelligence.

3. 3© Cloudera, Inc. All rights reserved.
Audience Profile: Polling Questions
What is your experience with alternative data?
We are new to the whole concept (65%)
We use it and want to expand further (32%)
We use it heavily and want to increase ROI (03%)
We use it heavily but want to
increase ROI
3%
We use it and want to
expand further
32%
We are new to the whole
concept
65%

4. 4© Cloudera, Inc. All rights reserved.
Audience Profile: Polling Questions
When I think about alternative data, the first thing I think of is…
Social media and news feeds (35%)
IoT captured data (35%)
Geolocation data (11%)
Data generated by machine learning/artificial intelligence (11%)
Business performance information about public companies (08%)
Business performance information
about public companies not
included in public filings
8%
Data generated by machine
learning/artificial intelligence
11%
Geolocation data
11%
IoT captured data
35%
Social media and
news feeds
35%

5. 5© Cloudera, Inc. All rights reserved.
Resources and Programming Note
rharmon@cloudera.com
paul.lashmet@arcadiadata.com
kevin.mcpartland@greenwich.com
tim.mckenzie@pb.com
SEPT 26–28, 2017
Strata Data NYC Conference
@ Javits Center in New York City
Cloudera, Arcadia Data, Pitney Bowes will all be there.
OCT 11, 2017
Greenwich Associates/Arcadia Data Webinar
How the buy side finds, uses and benefits from alternative data
ONLINE: Alternative Data in Financial Services Resource Page
Insights gained from partners across the alternative data
ecosystem.
https://www.arcadiadata.com/alternative-data

6. 6© Cloudera, Inc. All rights reserved.
Thank you

7. 7© Cloudera, Inc. All rights reserved.
Featured Speakers
Dr. Richard Harmon
Industry Lead, Financial Services
Cloudera
Kevin McPartland
Managing Director
Greenwich Associates
Paul Lashmet
Director Financial Services
Arcadia Data