Are you losing customers? 類 The key to successful selling isn't pressure and hard-sell. Instead, the key is to understand how the brain works.  Below are some effective marketing methods for boosting sales.

1. SELLING
PSYCHOLOGY
OF
ONE MINUTEMBA – Dr.Aravind.T.S

2. The Decoy Effect
Inmarketing, the decoy effect (or attraction effect or asymmetric dominanceeffect) is
the phenomenon wherebyconsumers will tend to havea specific changein preference
between two options whenalso presented with a third option that is asymmetrically
dominated.
ONE MINUTEMBA – Dr.Aravind.T.S
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3. The Loss Aversion
Loss aversion is theobservation that humanbeings experience losses asymmetrically more
severely thanequivalent gains. This overwhelming fear of loss cancauseinvestors to
behaveirrationallyand make bad decisions, such as holding onto a stock for too long or too
little time.
ONE MINUTEMBA – Dr.Aravind.T.S
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4. The ScarcityEffect
To be out of stock is to lose a sale or, worse, to lose a sale to a competitor. But marketers
also understand that, byusing the illusion of scarcity, theycanaccelerate demand. This
false scarcity encouragesus to buy sooner and perhaps to buy more than normal.
ONE MINUTEMBA – Dr.Aravind.T.S
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5. The FramingEffect
Theframingeffect is a cognitive bias that impacts our decision makingwhen said if
different ways. Inotherwords, weare influencedby how the same fact or question is
presented.
ONE MINUTEMBA – Dr.Aravind.T.S
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6. MereExposure Theory
Themorefamiliar weare with something, the more welike it. Merely because wesee
something moreoften, welikeit more
ONE MINUTEMBA – Dr.Aravind.T.S
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