The document provides an overview of social media case studies and best practices for success. It discusses topics such as whether a brand is social or anti-social, admitting mistakes, ensuring concepts are unique, identifying messengers to amplify messages, focusing on engagement over broadcasting, having a strategy with defined metrics, and gaining media support. Specific case studies are also examined, including ones for Mercedes, T-Mobile, Alaa' Wardi, Batleco Infinity, Kraft Philadelphia's "Spread Some Inspiration" campaign, and a Dolce Gusto influencer outreach activity. Key takeaways focus on having a checklist of success factors like meaning, value, and engagement when developing social media strategies and campaigns.

1. SOCIAL MEDIA CASE STUDIES IN MENA

2. SOCIAL VS. ANTI SOCIAL
SOCIAL MEDIA CASE STUDIES

3. SOCIAL VS ANTI SOCIAL
Are you Social or Anti Social?
SOCIAL MEDIA CASE STUDIES

4. CHECK LIST
What is your check list?
SOCIAL MEDIA CASE STUDIES

5. ADMIT YOUR MISTAKES
Are you willing to admit mistakes?
SOCIAL MEDIA CASE STUDIES

6. LEARN FROM OUR FAILURES
SOCIAL MEDIA CASE STUDIES

7. LEARN FROM OUR FAILURES
SOCIAL MEDIA CASE STUDIES

8. MERCEDES EXAMPLE
Before
SOCIAL MEDIA CASE STUDIES

9. MERCEDES EXAMPLE
After
SOCIAL MEDIA CASE STUDIES

10. UNIQUENESS
How Unique is your concept?
SOCIAL MEDIA CASE STUDIES

11. WHY DID THIS GO VIRAL
T Mobile Flash Mob
SOCIAL MEDIA CASE STUDIES

12. WHY DID THIS GO VIRAL
Dubai Int’l Airport Beirut Airport
…and then everywhere else
Dubai Mall
SOCIAL MEDIA CASE STUDIES

13. ALAA’ WARDI
SOCIAL MEDIA CASE STUDIES

14. BATLECO INFINITY
SOCIAL MEDIA CASE STUDIES

15. MEDIA SUPPORT
Media Support…
SOCIAL MEDIA CASE STUDIES

16. SHARING MATTERS
Is it really worth sharing?
SOCIAL MEDIA CASE STUDIES

17. CHEYEF 7ALAK
SOCIAL MEDIA CASE STUDIES

18. FANS VS. ENGAGEMENT
Fans or Engagement?
SOCIAL MEDIA CASE STUDIES

19. SPREAD SOME INSPIRATION
Marketing with Meaning
SOCIAL MEDIA CASE STUDIES

20. KRAFT PHILADELPHIA ‘SPREAD SOME
INSPIRATION CAMPAIGN’
SOCIAL MEDIA CASE STUDIES

21. THE RETURN OF BIN ALI
SOCIAL MEDIA CASE STUDIES

22. SPREAD SOME INSPIRATION
Using Messengers…
SOCIAL MEDIA CASE STUDIES

23. KRAFT PHILADELPHIA ‘SPREAD SOME
INSPIRATION CAMPAIGN’
SOCIAL MEDIA CASE STUDIES

24. DOLCE GUSTO OUTREACH
Defined Metrics
SOCIAL MEDIA CASE STUDIES

25. PROCESS
Personalization
Branded box and Digital Personalized stickers on machine Capsule boxes branded with
Influencer sticker with name packaging including name, Twitter bio messages to encourage
and tweets each person to have coffee
with their favorite Tweeps
DOLCE GUSTO DIGITAL INFLUENCERS OUTREACH ACTIVITY

26. PROCESS
Personalization
CD of resources Letter and instructions All elements
DOLCE GUSTO DIGITAL INFLUENCERS OUTREACH ACTIVITY

27. RESULTS
Total impressions
Total campaign impressions from
all online channels monitored:
838,600 impressions
Impressions breakdown:
Blog posts: 51,500
Twitter: 706,000
FB: 69,000
YouTube: 10,000
Instagram: 2,000
Pinterest: 100
DOLCE GUSTO DIGITAL INFLUENCERS OUTREACH ACTIVITY

28. RESULTS
YouTube
Facebook
Blog post
Blog post
DOLCE GUSTO DIGITAL INFLUENCERS OUTREACH ACTIVITY

29. RESULTS
ROI
Channels Monetary Value Costs Price
Blog posts $12,100 25 NDG machines & capsules $6,187.5
TOP fees $17,500
Tweets $29,210
Shipping cost $6,000
Facebook $13,800
Total $29,688
YouTube $10,000
Instagram $2,000
Cost of activity Value of activity
Pinterest NA
$29,688 $67,110
Total $67,110
NET $37,442
DOLCE GUSTO DIGITAL INFLUENCERS OUTREACH ACTIVITY

30. SUCCESS FACTORS
Social Media Case Study Check List:
• Are you social or anti-social?
• Are you willing to admit mistakes and move
on?
• Is it unique?
• Are you the first to do it?
• Does is it have meaning? Is there value?
What’s in it for them?
• Who are the messengers? Who can
amplify the message?
• Are we engaging or broadcasting?
• Do you have a good strategy in place?
• Does it have defined metrics?
• Supporting Media
SOCIAL MEDIA CASE STUDIES

31. THANK YOU
Get in Touch
Thank You
@ramzihalaby
ramzi@theonlineproject.me
SOCIAL MEDIA CASE STUDIES

32. THANK YOU FOR YOUR TIME.