Great example of an AS powerpoint. Strong magazine, clear, detailed research and a concise, well- organised, well- presented evaluation.

1. Q1
Q2
Q3
Q4
Q5
Q6
Q7

2. Preliminary exercise: using DTP and an image manipulation program, produce the front page of a
new school/college magazine, featuring a photograph of a student in medium close-up plus some
appropriately laid out text and a masthead. Additionally candidates must produce a DTP mock-up of
the layout of the contents page to demonstrate their grasp of the program.
Main task: the front page, contents and double page spread f a new music magazine (is done as a
group task, each member of the group to produce an individual edition of the magazine, following the
same house style). Maximum four members to a group.

7. Q5
A MAGAZINE MUST HAVE:
STRAP
Contain more information to appeal to
audience, i.e.
Prizes, competitions, interesting
BUTTON
Adds more information, often again
storeys. Top of the page, first thing the
can include prizes, competitions etc.
reader looks at.
MASTHEAD
The masthead must be in the top third
of the magazine and the largest text on
EYE CONTACT
the page to stand out and draw Draws the audience in to buy the
audience in. magazine, interacts with the audience.
FEATURES
More features on the cover to again
appeal to the audience but not take the
ANCHORING
attention off the cover story. Used so the buyer knows exactly who
the cover star is and what they are
saying, in case it isn't recognisable.
COLOUR
SCHEME RULE OF THIRDS
Feature so you know where common
Colour scheme on every
elements go on a magazine, i.e.
magazine, links into the lead story.
Masthead being dedicated to top third
Makes the magazine look professional
as its the first thing the audience look
and makes certain parts stand out
at.
more than others.
BARCODE
Every magazine has one to make it
able to sell in shops.

8. Q5
A MAGAZINE MUST HAVE:
BRANDING
V festival, a recognisable company
that all NME readers will be aware of.
They will be interested in the festival
as they like the music the festival has
on offer.
GENRE
Genre is reinforced through the other
features on the magazine cover, clear
target audience. Cover star’s clothes
and facial expressions again
emphasize the genre.
BRANDING
Reinforcement of the brand. NME has
many platforms, you can access the
bran
through, print, online, gigs, tickets and
the phone. Wide variety to get through
to the company. Therefore a large
company with lots to offer its target
audience.

10. DATE
Common feature
MASTHEAD BUTTON
Masthead at the top of the Unique selling point, makes the
magazine so that it stands out audience attracted to this
and catches the audiences magazine
attention
LOGO
“s” in different font to stand
out, make the magazine COLOUR SCHEME
Consistent, makes the magazine
recognisable.
look professional and creates a
brand identity.
ANCHOR
Quote and name anchoring the
cover star so the audience know
who she is and the quote is
relevant to her
STRAP
UNIQUE SELLING POINT Unique selling point, draws the
The word exclusive attracts audience in.
audience.
BARCODE
Necessary for sale, all magazines
have one

11. Q7
BUTTON
I would use textboxes within
the button to fill the space so it
didn’t look unprofessional.
FEATURES RED EYE
I would shift the image slightly I would use an editing website
more over to the right so I or adobe photo shop to remove
could then add more features the red eye in the cover star.
down the left hand side. This
would attract an audience to my
magazine because they could
then feel that there money was
spent worth wile on articles
they were interested in and not
just one article then other stuff
that was uninteresting.
PRICE
I would add the price onto the
magazine so the buyer new
how much it cost.

12. My target audience will be FEMALES aged around
13-17. They will be interested in FASHION and
learning about different trends through the different
SEASONS. They will be open to advice and take an
interest in real life stories. My audience will finally be
into a wide VARIETY of music and be outgoing.

13. Q5
DATE
MASTHEAD
Reinforces the name of
magazine, creates brand identity.
FEATURES
EDITORIAL Adds more information about what the
Adds some information about the articles include, tries to bring in the
inspiration the editor got when audience.
creating the magazine, interested in
what the reader is interested in.
UNIQUE
SELLING
POINT
Draws the audiences
attention, different
PAGE
colour, makes them want to NUMBERS
go to that page Anchoring the pictures so the
audience know where to go for what
page they have taken interest for
CAPTION
Gives more of an explanation for the
photo which it is anchoring.

17. I conducted a questionnaire to find out what the students of Aquinas where interested in. I collated all of
my research and put all of my results in graphs to make it more clear, here is 4 examples:
Where do you shop? After Aquinas
14
kendal's 3 12
4
Zara 5 10
3 8
River Island 6
5 6
TopShop/TopMan 18 4
7 2
Primark 2
0
0 5 10 15 20 Uni Travel/Gap year Dont Know
How do you get to college? Places to eat out
Moped 1 20
Drive 1 15
Train 1 10
Lift 2 5
Walk 1 0
Bus 15
0 5 10 15 20

18. From the research discovered here I created an Aquinas reader profile to suit the majority results.

19. Play football Like brands such as;
Hollister, Addidas, Vans
Members of Aquinas college
Interested in things going on Want to go onto further
around college, e.g. Trips AQUINAS MAGAZINE education after college
AUDIENCE BREAKDOWN
Both female and male
People who go on social Read other magazines
networking sites

20. No eye contact, doesn‟t Slightly squinted To much space at the top of the
draw the reader in. Also eyes, doesn‟t draw photo, doesn‟t look
has red eye. reader in. professional. Also has red eye.

21. STRAP
Attracts audience to buy
magazine.
MASTHEAD
Doesn't need to stand out, no
competitors however meets
conventions and creates
branding.
BUTTON
Attracts audience to buy
LOGO magazine.
Brand identity, fits in with the
college logo and colour scheme.
EYE CONTACT
Draws the buyer in. ANCHOR
Shows buyer who is on the cover
of the magazine.
FEATURES
Shows buyer what other STRAP
information will be included. Unique selling point, attracts the
audience into the magazine
COLOUR SCHEME
Consistent throughout the cover
DATE
and contents, a mixed genre
colour. BARCODE
Necessary for sale

22. ANCHORING
•The importance to anchor the
name of the cover star and quote
•Making it clear to the buyer
EYE CONTACT
•Draws the audience in to the
magazine making them want to
buy it.
RULE OF THIRDS
•Where different conventions go
on magazine
•Top always being dedicated to
masthead

23. BRANDING
DATE Reinforces the brand, makes it
recognisable
RELEVENCE TO COVER
Fast way for audience to go
PAGE NUMBERS straight to a page which they were
Page numbers stand out to make drawn in by
it easy for the reader to find which
page is which
PAGE NUMBERS
Quick way for audience to
navigate through
magazine
COLUMN
Neat way to lay out each different
page within magazine
QUOTE
Gives an insight to article of which
SUBHEADINGS is anchoring. Persuasive for
Gives slightly more information buyer to read.
about each article.
COLOUR SCHEME
Consistent, links to cover and
brand identity, logo etc.

24. BEFORE AFTER
SUB TITLES
•Adding subtitles
to makes the
contents look
professional
•Gives the
audience more
information about
each article to
draw them into
it.

25. Please follow the link below to see what I changed
within my Aquinas magazine and why.
http://prezi.com/qyywlcop4ewn/media/

26. Q5
DROP CAP STAND FIRST
Tells the reader a
Tells the reader little about the
where to start article to persuade
reading them to read it all.
INTERGRATED
HEADING QUOTE
Tells the Draws attention to
audience what a specific part of
the article is the article which will
about. attract attention
towards.
PICTURES
Tell the audience a
little more about the
band and what they
get up to.
CAPTIONS
Relates to the
pictures, again to
give more
information to the
reader.
USE OF COLOUR COLUMNS
Contrast of colour between the Keep the story line in neat order
heading and picture. Makes so the reader can follow the article
heading stand out. through without getting mixed up.

28. Not of all band
members, also not
much eye contact
with the reader.
Unclear image, can't
see all of the band
members easy
Not of band
members, just other
people in the
video, doesn't relate
to article.
No eye contact with
three of the band
members, could get
a better shot.

29. Heading/Name of the band Shot images off the music
Unique selling point video
Caption
Drop cap
Stand first
Quotes Grey box to add more Reinforce brand identity
information

30. OVERALL LAYOUT
Change the overall layout so it is
more professional, looks like it TAB
would be in a younger magazine Add a tab so that the
due to layout. audience can easily
find the page when
they are flicking
through the magazine.
STAND FIRST
Doesn‟t stand out and
grab the audiences
attention, just fits in with
the rest of the text. I
would make it bold or
have it in a different
coloured box. BLANK SPACE
Add more
information in
the grey box so
it wasn‟t leaving
room at the end
of the page.

32. IN THE INDUSTRY AT THE MOMENT, THERE ISNT REALLY A PRODUCT WHICH IS AVAILABLE
FOR MY TARGET AUDIENCE… HERE ALL THE CLOSEST TWO:
NME is aimed more at BOYS than KERRANG is aimed more
GIRLS and also to a slightly OLDER towards ROCK rather than
generation. INDIE.

33. I believe there is a GAP IN THE MARKET for
MY TARGET AUDIENCE as there is no other
which targets the SAME group. I think if my
magazine was out there it would SELL WELL
and be popular to its audience.

34. LINK TO SPIDER DIAGRAM

36. I thought of different names for my masthead before coming up with a final choice:

37. •I chose to pick a font of a free
website, www.urbanfonts.com
•I chose to minimize the fonts so a “distorted” one
so it matched my genre
•I then chose this font because I think it
connotates my genre well
•I then decided to overlap the font three times to
make it look 3D. I thought this made reinforced
the title of the magazine.

38. I liked the blue because I thought it worked well
with me genre, I wanted something different and
therefore I thought it would be suitable for my
magazine.
I liked the purple as I thought it was different, it
wasn‟t to bright yet stood out amongst other
mastheads. I chose the blue as I thought it could
become a more recognisable brand identity.
Didn‟t like the pink as I thought it was to girlie
and didn‟t really match with my genre, I think it
also looks unprofessional and would be hard to
keep it consistent.
I thought the green was a little to bright, it didn‟t
really stand out and catch the audiences
attention, maybe a more deeper green could of
worked.

39. I then decided to layer my masthead as I thought it looked more effective and
also went with the name of the magazine as REVERB is often linked with
ECHO, therefore the masthead looking quite 3D worked well.

42. Long shot, not Cover star isn't making full
Cover star looking directly Long shot, not
suitable for main eye contact, doesn‟t draw the
into camera, mid shot. suitable for magazine
photo on buyer in to buy the magazine. cover.
magazine cover.

43. •Only two colours, makes nothing
stand out and grab readers attention
•No information on cover star
•The word is “insight” repeated
twice, doesn‟t make sense
•Reverbs' top 10 what? Isn't clear to
the audience.

44. •Much more good use of
colour, yellow makes things stand
out.
•A more suitable name for cover star
to suit genre.
•Change of some features
•Unique selling point with “free
giveaways”
•Price and barcode not on
front, looked to cramped.
•Replacement of “insight”

45. STRAP UNIQUE SELLING POINT Q2
BUTTON
MASTHEAD
REPETATIVE FEATURE
ANCHOR
FEATURES
QUOTE
STRAP

47. Plain, doesn‟t
represent
anything.
Not much
going on to
represent
festival.
Can see the
conservatory in Cover star Good use of
the doesn‟t have a background,
background, mak powerful strong
es photo look expression, also pose, quirky
unprofessional. looks tired. image.
Both photo‟s
have a good
use of crowds.

48. •Didn‟t like the top of the contents
page, looks unprofessional
•There are to many divided sections and
there wont be enough room for all of
the different pages.

49. •Good use of different colours
•Enough information going on to look
like a real contents page in a magazine
today
•Anchors to indicate clearly what is on
what page

50. BRAND DATE/ISSUE NO.
IDENTITY
COLUMNS
ANCHOR
DIVIDED
SECTIONS
CONSISTANT
STYLE
STAND OUT
NUMBERS
EDITORIAL
BRAND IDENTITY
REINFORCEMENT

52. Edited badly, can
still see pink
background.
Writing unclear Head tilted a little
on finger, red eye to much again
and also not a red eye and also
clearly identified not a clearly
genre. identified genre. Good
photo, draws
audience
in, clear
genre, fits with
magazine colour
scheme.

53. •Standard layout
•Plain colours
•Empty spaces
•Not good use of photos
•Looks childish

54. •More common professional layout
•Better use of colours, more standing
out
•Better use of space
•Looks overall more professional.

55. DROP CAP
QUOTE STAND FIRST
TAB
HEADING
COLUMNS
COVER
STAR
CAPTION
CAPTION
BRAND BY LINE
IDENTITY GREY BOX

57. Q1 Q3
Has previously bought
“NME” or “Mojo”
Lives in Manchester
White British
Goes to gigs and
festivals such as;
Leeds, V festival etc. I AIMED MY MAGAZINE
AT... Primarily female
Secondary their little sisters
Aged between 15-25
Listens to artists such as
“Lady Hawke”
Indie/Rock
“Paramore” “Lily Allen”

58. Q1

59. Q1
I think my magazine is similar to “NME.” There is one minor difference between the two magazines, NME targets
both male and female however primarily male, consequently REVERB primarily targets females although aims for
both genders.

60. Q1 Q5
Interested in festivals
Similar layout
overall
Focuses more on
different gender
artists
All contain one lead
story
Album information
Artists to suit genre

62. STRAP UNIQUE SELLING POINT
Q2
BUTTON
MASTHEAD
REPETITIVE FEATURE
ANCHOR
FEATURES
QUOTE
STRAP

63. Q2
Gender:
My magazine is aimed primarily at females but also at
males who are into the same kind of music and facts. The
cover star is female however isn't portraying a
stereotypical female look.
Age: The target audience is around 14-20, within the
cover stars age range so the audience can then relate to
the issues within the magazine.
Genre: The genre is “indie/rock” this is portrayed through
the cover stars expression and pose, also the names of
the artists and the promotion of other band at the bottom
of the magazine.

64. Q2
“First Look!” draws the In the strap, first thing the
audience in because no buyer reads, “FREE”
other magazine has it to persuades the audience to
offer. Top of the buy it.
magazine, eye catching
towards the audience.
Stands out amongst
competitors, Overlapped three times Button right near the
to make it look 3D and connotative masthead, audience
the name of the magazine. will read it, contrast of
colours, eye catching.
Repetition of a
feature within the
magazine.

65. Q2
•The use of yellow stands out and attracts
the audience towards the magazine
•Yellow totally opposite colour than the blue
and black, eye catching!
•Other artists on the cover of the magazine
shows that the magazine has to offer other
information on artists the target audience will
be interested in.
•Both storylines stand out and attract the
audience to read them because of the
contrast of colours.

66. Q2
“Exclusive” with a black
background noticeable as no Large image taking up the
other pages have this. majority of the page, first
thing the audience looks at
and reads about.
Dividers within the contents
page, shows the audience
which section to look at to
find the article they
want, don't have to go
through the whole of the
contents page.
COLOUR:
-Consistent house style with cover
to create a BRAND IDENTITY
-Yellow to help make certain
features stand out amongst others

67. Q2 Heading at the top of the
page, stands out, audience Stand first starts the reader Tab draws audience in
immediately know who the reading, attracts audience to because they can be flicking
article is about start reading due to the blue through then see the
back ground. article, be drawn towards it.
Large sub heading, helps
audience gain a knowledge
on what the article is about
with a few lines.

68. Q2 •Repetitive colour scheme, blue, black and yellow
•Multi-gender colours, appeals to both, male and female
•Yellow contrasts and makes certain features stand out amongst the blue and black

70. Q3 Q1
I went on the website, UK tribes to find a
specific social group to aim my magazine at.
I found that overall my main social group was “indie scenesters” this then linked in with other groups I
could possibly look as a secondary audience.
Follow the link below to view a video on this social group
http://www.youtube.com/watch?v=KmzXVytXoqo&feature=player_embedded

71. Q3
STRAP
BUTTON ON
NEW ALBUM
MASTHEAD
SIMILAR LAYOUT
FEATURES
ANCHOR

72. Q3
STRAP
BUTTON
MASTHEAD
FEATURES IN A
SEPERATE BOX
ANCHOR
STRAP

73. Q3
STRAP
BUTTON
MASTHEAD
FREE STUFF
FEATURES
ANCHOR

74. Q3
I conducted an
audience research
questionnaire to find
out about some of my
potential audience. I
wanted to see what
they were already
interested in and to
find out what I could
do to win them over
to my magazine.
THE RESULTS I GOT FROM MY AUDIENCE
QUESTIONAIRE HELPED ME TO DECIDE WHAT
PRICE RANGE I WOULD PUT MY MAGAZINE AT
AND FIND OUT IF MY MASTHEAD GAVE OFF THE
IMAGE I WANTED IT TO.

75. Q2
Q3
The same person can be REPRESENTED in different ways to convey different images. Taylor
Momsen above is represented all sweet in the left hand image then in a totally different in the right.
For my magazine, my COVER STAR has been represented to suit my GENRE of INDIE-ROCK. If the
image of my cover star didn't meet my GENRE then it wouldn't work and my magazine wouldn't sell.

76. Q2
Here is an example that has been done to meet the conventions of a similar magazine to mine.
Lily Allen has been REPRESENTED in the left hand image in a totally different way to the right. In the
left Lily Allen is singing at a Chanel campaign, she is wearing thousands pounds of clothes, this is the
time of image that would be in magazines such as VOGUE, etc. People of a higher class and with
more money. On the other hand, Lily Allen on the right shows her looking all „wasted‟ and „scruffy‟ this
would APPEAL to teenagers who were interested in this kind of look, this would be a feature in
magazine such as NME, KERRANG. Both are FILTERING Lily Allen to appeal to there audience.

77. Q2
Q3
MY STAR REPRESENTS MY IDEAL READER AS SHE
FITS WITH EVERYTHING MY IDEAL READER IS
INTERESTED IN...
MY IDEAL READER IS...
•Primarily female
•Listens to Indie-rock
•Aged between 15-19
•Goes to gigs and festivals such as, Leeds, V festival etc.
•White British
THE CLOTHES MY COVER STAR WERES
REPRESENTS “INDIE-ROCK”, THE GENRE OF THE
MAGAZINE.

78. Q2
Q3
Some of the readers of my magazine will
ASPIRE to be like the cover stars who
feature on my magazine. The cover stars are
portrayed to look a certain way so the
audience aspire to be like them.

80. Q4
I wanted to erase the background of the image so the background of
the magazine was white, I wanted to do this so it wasn't specifically
aimed at females.
How I did this:

81. Q4
1. Open adobe Photoshop.
4. Press the “delete” button
5. Repeat this for all the
on your keyboard.
2. Click on the “magic wand” different sections until the
background has erased.
3. Click on the section to be 6. I then went on to save the picture as a “GIF” format
erased.

82. Q4
•I learnt a lot about shot types and how to
frame a mid shot so that it worked to meet
the conventions.
•When taking my photos for my cover
star, I soon learned to realise you could
use grid lines on your camera to make
sure that the cover star is directly on the
top third line of the magazine to draw the
audience in.
•I also learnt that using a forced flash was
very sharp and gave the cover star red
eye. Depending on the
circumstances, setting etc. it was better to
use a suppressed flash to give a less
sharp image however it still look bright and
professional.

83. Q4
To begin with my magazine cover started off just blue and black, it didn't look professional and didn't really
stand out. When I was looking through existing magazines I noticed that there is always more than two
colours. I then decided to add some yellow into the magazine cover so it looked professional and would stand
out amongst other magazines in the shop.

84. Q4
Again I made the same mistake I had earlier when creating my Aquinas magazine, I put all of the text into one
text box, including speech marks, this made it distorted. Also because I wanted the word “saved” in a larger font
it made a gap between all of the words. This looked unprofessional so to overcome this I decided to change it
into separate text boxes to make it professional.

86. Q5 When creating my magazine I was inspired by various other magazine such as NME and Kerrang, I
looked a various issues of there's and tried to use similar features I thought were effective.
Strap, one of the first things the
reader reads, common feature. Buttons are also a common
convention which is used a lot on the
cover of NME, I think it looks effective
as it stands out to the reader.
The use of the black background
splits up the features in the blue
box, I think it makes each feature Common elements which are on
clearly defined and attracts every magazine, the date so you
attention to that side of the know what month issue it is, the
magazine. website to reinforce the brand identity
and also the issue number so the
audience know how many have been
made.
This is common on many NME
covers, it is a way to introduce what
bands will be mentioned within the
magazine. I think it works well as it
makes the target audience very
recognisable.

87. Q5
Most magazine cover‟s use around 3-4 colours on there cover to make certain features stand out.
Yellow, Black and Red Yellow, White and Pink Yellow, White and Purple Yellow, White and blue
Therefore this is the reason for my
changed to my cover that I have
another colour to help draw out
things that will bring the audience to
buy my magazine.

89. IPC media is a company which would distribute my magazine.
Q6
You can search by brands to see what other magazines
the company distribute within the music sector.

90. Q6
The two magazines which are distributed in the industry my magazine is in are NME
and UNCUT, these two magazines do not have the same TARGET AUDIENCE as my
magazine therefore leaves a gap in the market for my magazine.

91. Q6
REVERB
Bringing the best of indie-rock
news to you!
£2.50
http://www.reverb.com

92. Q6
When it came to the subscription of my magazine, I would make sure that I made a deal for
under 18’s as this is largely my target audience. Below is a subscription for NME:
This is to high prices than I would like to charge for my magazine as the audiences of NME
would be in full time employment whereas my audience will largely still be in education
therefore wont be able to afford these prices.

93. Q6
In order for my magazine to sell well it will need to be well ADVERTISED, this means that I
would have to get a well known name for my magazine so that people who were interested
could purchase my magazine, leading on to it doing well in the industry.
I could advertise my magazine in other similar magazines such as KERRANG and NME, as
they have the same genre. Also younger age magazines as they would have some of
Reverbs potential readers reading them. This cold be a simple advert, or a small pull out
version to draw the audience in. (this could only happen if the magazines would allow this
advertising in them)
After the magazine was more popular, I could then move on to advertise it on a larger
scale, on TV adverts on music channels as they would be interested in the magazine or
also radio stations.

96. Button isn't
full, wastes
space doesn't
look
professional.
Not enough
features, doesn't
look like a
professional
magazine.
Exclusive
should be
Only two
in the top
colours on the
third to
magazine, does
grab
n't make
buyers
anything
attention.
standout.
Again, the
button isn't
full, wastes
space doesn't
look
Photo been
professional. Overall I learnt:
•The masthead must stand out amongst other magazines
edited, looks
•The use of colour makes certain features stand out
a little to
• Buttons must be near the top as the audience read them first and must
orange.
be full of information with no gaps to make it stand out
• Cover star must central or to one side of the magazine so features
Only two around are clear, also cover stars eye line must be on the line of the top
colours on the third to draw the buyer in
magazine, does
n't make
anything
standout.

97. No
reinforcement
of brand
identity.
To much
information
on the sub
headings.
No dividers
in the
contents so Quote isn't
can't fast anchored to the
track to a picture
specific
section.
No captions with the
pictures, don't know what
Overall I learnt:
there trying to tell the • All pictures must be anchored
audience. •Page numbers must stand out amongst other text
•Headings must stand out more than the sub headings
•Heading and sub headings shouldn't be to long and should draw the
audience in to read that article.
•Contents can have dividers to help the audience find a section quickly.

98. No tab to help the
audience find the article
quickly.
No caption anchored to
the images
Overall layout is to
simple and childish.
Stand first
doesn't
stand out By line doesn't stand out.
much.
Blank pace there for no
reason
Overall I learnt:
•Columns are essential so that the reader knows which way to read the article
•Drop caps help the reader to know where the start of the article is
•Tabs help the reader to find where the article is in the magazine
•Stand out quotes grab the audiences attention and interest them in the article
•All pictures must have a caption
•Brand identity must be reinforces somewhere on the page
•Pictures must be framed well to help convey a certain image.