(1) Virtual Work Corporation developed an Internet platform called "Humanity" that integrates virtual reality, geo-positioning, e-commerce, and social/business networking to help non-technical people and businesses participate in online opportunities more easily. (2) "Humanity" has completed 14 prototypes across various industries and its implementation is planned in phases to launch the platform, virtualize businesses, offer support services, and develop social networks. (3) The target markets are the US, Dominican Republic, Colombia, and Spain where online spending and Internet usage are growing significantly each year.

1. Humanity

2. Points
1. Mission
2. Problem
3. Solution
4. Market Size
5. Business Model
6. Technology / Product
7. Competitors
8. Market Plan
9. Team
10. Financing

3. VWC & Humanity
Company
Virtual Work Corporation is a technology company founded in The United States in 2007.
Its strength is fusing the best global IT Talent to offer a high level, trustable, and
accessible International IT Services.
Our main product is “Humanity”
Humanity integrates a virtual reality, geo-positioning, e-commerce, and social and
business networking in an Internet platform, which is developed to penetrate the non-IT
expert people while bringing a new experience to the advanced users.
Status of Humanity
VWC developed the platform and completed 14 prototypes for a variety of businesses.
The business plan was designed in order to complete the following phases of
implementation.
Phases of Implementation
Step 1: Launch the Internet platform “Humanity”.
Step 2: Virtualize physical and non physical businesses.
Step 3: Offer Support business services.
Step 4: Develop a social network for entrepreneurs.
Step 5: Invest money for our clients (venture capital).

4. Problem & facts
o Less than half of the Internet users in the world are using Ecommerce
because of complex technologies and webs, un-trusted to share financial
information, no bank tools, and no easy, logic or intuitive environment.
o The e-commerce is increasing, but few people know how to use it. Online
shoppers will boost spending 15% this year (2012) in The United States.
o http://www.internetretailer.com/2012/04/05/online-shoppers-will-boost-spending-15-year
o Most of businesses are not receiving or they don’t know how to measure the
expected incomes through their single business web-pages due to lack of
resources, knowledge and support.
o Technologically inexperienced people and business (Digital breach or Gap)
need help to participate in the Internet’s benefits easily.
o There is not an unique and global platform that centralizes the e-commerce
between businesses and consumers using a virtual reality to market products
and bring a easy, logic and intuitive way to use without IT knowledge.

5. Solution
o Offer an intuitive, logic, trustable, and easy environment in order to sale, buy
or negotiate trough Internet on a virtual life.
o Support to entrepreneurs to access and use e-commerce across a global
market by accompanying them through the e-Business process, which
includes: marketing on internet, logistics, sales tracking performance.
o Provide not only technology but also human services to users. Whenever
they need help, Humanity team will be able to support their needs.
o Offer an administration tool to get measures and statistics of the markets so
that companies will follow up: trends of consumption, profits, and bestsellers
products.
o Integrate inexpert technology users to the opportunities given by internet
platforms easily.

6. Screenshots

7. Screenshots

8. Market Size
In 2011, Internet market size was projected to exceed one trillion USD Dollars. According to
JP Morgan North American Equity Research (excluding eBay transactions), this is equivalent
to USD $ 2 million per second.
The U.S. Department of Commerce said that last year totaled $194.3 billion, up 16.1% from
$167.3 billion in 2010.
VWC strategic planning launch the platform in four countries initially: The United States
(North America), Dominican Republic (Caribbean), Colombia (South America), and Spain
(Europe), where actually VWC has its team work.
Country Ecommerce Growth Internet Users Growth
USA By the end 2013 will growth in 52.94% Growth of 3%, actual
period 2010-2013 reaching USD$ 254.7 users 245 millions.
Billions
Dominican Between 2009 and 2011 growth 300% Growth 16%, actual Users
Republic 4,2 millions.
Colombia Growth by 100% in 2012 exceed US$2 Growth 18.9%, actual
billions Users 25 millions.
Spain By 2011 growth to 2,421 million euros, Growth of 6%, actual
equal to 27.4%. users 31 millions.

9. Business Model
Basic Service
It is based on a flat monthly fee for virtualization, hosting, maintenance, support
and human services paid by direct clients, such as small and personal businesses.
Transactional Service fee
It is a percentage fee charged on each transaction done on Humanity platform.
(All amounts are explained in the financial plan).
Customized Services
It is based on an amount paid once by big clients and real state businesses, which
require customized services for virtualization and applications development. The
amount depends on the property size and needs of application development.

10. Technology Components
Humanity portal backend has the following layers.
• 3D Art photography technique.
Interface
• VWC’s virtualization technology.
App GPS • Geo-positioning platforms.
App E- • Standard e-commerce
commerce applications
DB’s Engine &
• Data Base analysis, BI, Data
Data Analysis Mining, others..
layer
HOSTING

11. Humanity
Users will find two intuitive ways to search for products & services:
1) by using the geographic earth and maps Interface.
2) by using the avatar assistant help.
Humanity provides an intuitive funnel visualization to explore and buy in stores
or businesses, but also execute actions for social or business networking:
1- Earth
2. Country
3. City
4. Store or business
5.Product and services.
Once the user find the place for the action desired , such as shopping or
social networking action, he or she will be able to visit in a virtual
environment the place, pickup a product , explore the product in 3D, and
buy it.. Also, he or she will walk around and chat with somebody else in
avatar experience.
In backend Humanity will collect data to process valuable information for
our clients, that will be used to make decisions, measure sales performances
etc.

12. Competitors
Humanity does not currently has direct competitors due to there are no
platforms that integrate all of the features offered by Humanity on a one place.
Traditional and recognizable competitors have achieved success, but they have
neglected the market potential (Digital Gap). However, we identified them as
our competitors indirectly.
E-commerce: with revenue of USD 24 billion, Amazon.com was the largest US online
merchant within the B2C segment in 2009. Ebay, in 2012, expected income of 14 million
USD.
Virtual Worlds: Active Worlds, Inc. renewed over 65,000 citizenships. Also,
in 2009, the total size of the Second Life economy grew 65% to US$567 million, about 25%
of the entire U.S. virtual goods market.
Social and Business networks: Facebook generated more than $4 billion in revenue for
2011. LinkedIn showed tremendous growth growing 102% from 2009 to 2010 with total
revenue of $243 million.
Geo-positioning: recently in 2012, Apple announced the separation from Google maps to
focus in developing their own 3D map system and integrating to social networking with
Facebook. Additionally, Google announced their total focus for 3D maps.

13. Market Plan
The marketing plan is based on these three phases:
1. Public Expectation: series of commercials in order to create expectation among
the audience. These ads will be based on human being experiences that might
placed on a virtual life.
2. Global Launch: during the launch date, the strategy turns in to a direct
information about the platform, and its services.
3. Humanity Marketing Team: VWC will have a marketing team who will
analyze different ways to promote our clients businesses. In addition, they will
do marketing plans for each new feature integrated to the platform.

14. Team
CEO
(Anthony
CAO Quemba)
(Noel
Quemba)
VP Marketing CCO CFO
Ana (Ricardo CIO (Jacqueline
Monsalve Quemba) (Fedor Vidal) Blanco)
Team Accounting
Marketing Product Director Analyst
Analysts (Johnny Beltran)
Country
Sales Billing
Local Project
Leaders Manager COL Analyst
/Spain/RD/USA
Rafael Ochoa
Team Customer Photography
Service Adriana Virtualization Infrastructure
Leader
Moyano Leader Leader
Representatives (Arnoldo
Oscar (Julián Cruz) (John Beltran)
Blanco)
Cantillo
Team Team
Jorge Team Virtual Infrastructure Photography
Romero Technicians
Technicians Technicians
Jose Perez

15. Financial
According to the Operational plan, two scenarios were designed to invest.
1- Invest an amount of $1.6MM during the first year to develop ONLY Phase 1. The other two phases will
be developed through re-investment of capital. Once each phase is finished, the next phase will start.
2- Invest an amount of $10MM to develop all phases at the same time.
Humanity Development Phases Investment, Phases Cost & Projected Income
PHASE 1 INVESTMENT:
Whole Humanity platform version production 1.0; $ 1.6 MM USD
integration to first languages English and Spanish.
TIME DEVELOPMENT IN
Services for hosting, virtualization, geo positioning,
PRODUCTION
e-commerce v1.0. 1 YEAR
Data Analysis layer tools v1.0; Planning and
Development. TOTAL FIRST YEAR INCOME
Customer support human services; soft version. USD$ 1.706.000
Social networking sections, soft apps.
TOTAL SECOND YEAR INCOME
USD$ 4.031.000
PHASE 2:
Continue platform evolution future versions. TOTAL THIRD YEAR INCOME
USD$ 10.879.000
Customer support human services; professional
version.
Data Analysis layer tools v1.0; Integration to INVESTMENT
production. $2.5 MM USD
Smart E-marketing.
Design and development first version Avatar TIME DEVELOPMENT IN
customize. PRODUCTION
Social networking professional services 6 MONTHS TO 1 YEAR
PHASE 3
Continue platform evolution future versions.
Customer support human services; Business advisors
integration. INVESTMENT
Data Analysis layer tools v1.0; Integration to $5 MM USD
production.
Smart E-marketing, future versions. TIME DEVELOPMENT IN
Smart queries. PRODUCTION
Put on production first version Avatar customizes; 6 MONTHS TO 1 YEAR
multilingual support.
Social networking professional services future
versions.

16. Confidentiality Agreement
It is understood and agreed to that the below identified discloser of confidential information
may provide certain information that is and must be kept confidential. To ensure the protection
of such information, and to preserve any confidentiality necessary under patent and/or trade secret laws,
it is agreed that:
1. The Confidential Information to be disclosed about “HUMANITY” can be described as and includes:
Invention description(s), technical and business information relating to proprietary ideas and inventions,
ideas, patentable ideas, trade secrets, drawings and/or illustrations, patent searches, existing and/or
contemplated products and services, research and development, production, costs, profit and margin
information, finances and financial projections, customers, clients, marketing, and current or future
business plans and models, regardless of whether such information is designated as “Confidential
Information” at the time of its disclosure.
2. The Recipient agrees not to disclose the confidential information obtained from the discloser to
anyone unless required to do so by law.
3. This Agreement states the entire agreement between the parties concerning the disclosure of
Confidential Information. Any addition or modification to this Agreement must be made in writing and
signed by the parties.
4. If any of the provisions of this Agreement are found to be unenforceable, the remainder shall be
enforced as fully as possible and the unenforceable provision(s) shall be deemed modified to the limited
extent required to permit enforcement of the Agreement as a whole.
WHEREFORE, the parties acknowledge that they have read and understand this Agreement and
voluntarily accept the duties and obligations set forth herein.
Recipient of Confidential Information:
As soon as you access this document by Internet, you will agree this confidentiality agreement because
the automatic record of your IP address, date and time of access.