3. Hotel Reputation Management
Hotel Reputation Management includes
leveraging guest feedback from the social
web to improve their hotel’s performance
and therefore their revenue.
“93% of hotel guests are influenced by
reviews, and the majority of them won’t
book a hotel without them. But with the
average person visiting more than a dozen
websites prior to booking a room, managing
your online reputation can be difficult and
time-consuming.” ReviewPro
4. Its importance !
Hotels need to have reputation
management more than most other
companies. Think about it. Hotels have
hundreds of rooms to fill daily, which
means they have thousands of customers
going in and out of their location every week.
Every room that isn’t filled is lost money for the
hotel. Throw in the process of people leaving
reviews online and the massive competition in
the hotel industry,
a hotel’s reputation is everything!
7. Reputation Management companies
and their services to hotels:
REVIEW PRO
This company « enables hotel companies to
efficiently aggregate, organize and manage
their online reputation and presence in
leadinf social media sites. It provides the
analysis, customer intelligence, competitive
benchmarking and reporting needed to help
hotel professional, more effectively manage
their organization. »