Creating successful school websites

1. CREATING SUCCESSFUL
WEBSITES

2. Be Aware: ensure that your content is up-to-date,
relevant, organized, and professional
Be Mobile: create and write for mobile
Be Visual: use appropriate video and images sparingly
Be Accessible: content needs to be available to all users

3. DO Have purpose. What do you want your users to do
or learn while on your page?
Pay attention to your audience or user experience.
Use descriptive headers to break up sections.
Make it easy to contact you, find forms,
assignments, drive family engagement.

4. Use too many words. Give people what they
are looking for right away.
Clutter your site.
Use too many different font styles or colors.
Use textured or image backgrounds and
animations.
DON’T

5. CONSIDERATIONS Does your website answer the most common questions parents
or community members call you about?
Does your website appeal to all visitors, is it easy to navigate and
intuit where to find essential information?
Do you frequently update school news, events, and other
important time-sensitive information?
Do you make sure that all outdated content is removed from your
site?
Is your site mobile friendly, does it function correctly and look
good across all devices?

6. REMINDERS No matter the platform you use, you must
adhere to APS website standards:
Content must be accessible
Photos need to be permissioned
Best practices utilized
Review Web Team’s site for resources or to
contact us for questions