Cloud Solution Portfolio

1. The sky is no longer the
limit! Thanks to SAP Cloud
Alex Sheehan, SAP Cloud Solutions

2. Agenda
• Cloud Introduction
• Cloud Application Portfolio
• Why You Win with SAP
• Q&A
© 2011 SAP AG. All rights reserved. 2

3. Cloud Market Growing Rapidly
In 2012 Cloud market Cloud based SCM will
growing to $17B grow 25% by 2013
Cloud services More than 70% of new
spending will exceed sales applications in 2012
$23B in 2012 with over will be Cloud based
30% growth
CRM will be the largest More than 80% of
Cloud market in 2012 applications developed in
($4.2B) 2012 will run in the cloud
Sources: CMI Market Model – Dec 2011, 2IDC – “Predictions 2012: Competing for 2020” – Dec 2011, 3Gartner – “Top 10 Strategies
for Technologies for 2012” – Oct 2011, 4 Business Insider – “From the Ashes or Hostile Takeover of Peoplesoft, Workday Rose to
Fight Back” – Oct 2011, 5Forrester – “Top 10 Technology Trends EA Should Watch 2012-2014” – Oct 2011
© 2011 SAP AG. All rights reserved. 3

4. Why are Customers Asking for Cloud?
• Context • Location
• Focused Anytime, • Instant
• Mobile
Individual Anywhere People •Business
• Simple •Tablet
user collaboration • Private
• User Experience • Fixed
focused
Focused on the
individual user
• Markets
Personal
Personal
Company • Alliances
Diverse
Diverse networks •Communities
• Benchmarks
Insight • Content
• Analytics Connected
Connected
• Integration
FastFast
• Flexible
• OpEx
• Many contributors Ecosystem
Speed of • Full Suite
• Platforms driven
adoption • Line of Business
• Commercial concepts innovation
• Point solutions
© 2011 SAP AG. All rights reserved. 4

5. SAP Takes a Holistic View of the Cloud
Building a broad portfolio of cloud
applications
Deliver platform to co-innovate
On-Demand
Solutions
Creating an ecosystem to extend scope and
reach
Operate cloud on highest security standards
Platform and Commercial
Ecosystem Orchestrated Platform
SAP and ecosystem cloud solutions are
Powered by in-memory
computing Orchestrated
Integrated
Packaged
Cloud
Operations
Dedicated Cloud Go to Market organization
Direct for large enterprises
Channel for mid market
© 2011 SAP AG. All rights reserved. 5

6. The SAP Cloud Difference
Intuitive Integration
ISO 27001
Audited Data
Collaborative Security Model
SAS 70 Type II
Mobile Audited Controls
Energy Efficiency
Content Certificate
© 2011 SAP AG. All rights reserved. 6

7. leading
SAP has a
solution portfolio
for Cloud Applications

8. The Most Complete Cloud Portfolio
Cloud Suite Cloud Line of Business Content and
Applications Collaboration
Sales OnDemand Crossgate*
Travel OnDemand* StreamWork
Career OnDemand BI OnDemand
Social Media OnDemand** EHS Regulatory Content
Business ByDesign Sourcing OnDemand
Carbon Impact OnDemand
S&OP OnDemand*
* New in 2012
* Name still being finalized
© 2011 SAP AG. All rights reserved. 8

9. SAP Business ByDesign – Connecting Subsidiaries
Improve Efficiency, Reduce Risk, Faster Deployment
Value & Benefits:
 Optimize efficiencies across all
functional areas
 Lowers TCO with out-of-the box
integration with Business Suite
 Leverages SAP-honed Best Practices
 Fast and inexpensive deployment
 Improves real-time view of the business
 Minimizes IT dependency
Parent company Subsidiary  Rapid user adoption and time-to-value
•Governance •Independence  Affordable with predictable subscription
•Compliance •Fast deployment pricing
•Standard •Functional coverage
•Transparency •Minimized cost 1,000+ Clients and Growing Strong
•Cost management •Flexibility
•Prepackaged Integration
•Rapid Time to Value
•Low TCO
© 2011 SAP AG. All rights reserved. 9

10. SAP Sales OnDemand
Designed for Salespeople and the Way They Sell Today
According to Forrester & IDC - “65% of a Sales person’s time is spent NOT selling and 30
hours (min) monthly are spent searching for and/or creating their own sales material…”
Value & Benefits:
• Reduces time & effort searching for
vital information
• Improves reps’ effectiveness with
collaboration “In Context” of
accounts
• Work smarter with the resources
you need to win
• Increases productivity with intuitive
interface
• Increases productivity with use of
mobile devices
• Lowers TCO with Native ERP
integration
Work Smarter. Sell Better. Close More Deals.
• Increases Pipeline & Deals
© 2011 SAP AG. All rights reserved. 10

11. SAP Travel OnDemand
Designed for Business Travelers and the Way They Travel Today
According to Gartner Research - “After salaries, travel and expense is the 2nd largest controllable
expense for many enterprises…”
Value & Benefits:
• Reduce and Control travel costs
• Facilitates corporate-wide
compliance
• Faster expense submission process
• Integrates with SAP and Financials
• Provides robust analytics for real-
time cash flow management
• Manage travel anytime, anywhere
from any device –
iPad, iPhone, Blackberry, laptop
Travel Smarter. Spend Better. Get Reimbursed Faster.
© 2011 SAP AG. All rights reserved. 11

12. SAP Carbon Impact
Manage Carbon & Emissions Across Enterprise
According to Aberdeen, “Best-in-class companies have been able to over achieve their
operating margin goal by 19% with established processes to reduce emissions by 30%”
Value & Benefits:
• Reduce carbon & emissions
liabilities across the entire
enterprise
• Ensure timely & accurate
reporting to mitigate Non-
Compliance risks and Costly
penalties
• Optimize abatement &
emissions reduction options
• Improve brand recognition
without risks associated to poor
reporting
© 2011 SAP AG. All rights reserved. 12

13. SAP Social Media OnDemand by NetBase
Understanding Sentiment & Markets Through the Social Web
Value & Benefits:
Social
Media • Quickly discover
insights and uncover
trends in consumer
preferences
• Quantify market
perceptions about
products, services, and
companies
• Effectively track the
success of marketing
campaigns and events
• Accurately identify
strengths and
weaknesses in
competing products
© 2011 SAP AG. All rights reserved. 13

14. SAP StreamWork
Enterprise-Wide Collaboration – “Virtual War Room”
Value & Benefits:
• Empowers people to
collaborate and be more
productive
• Drives action by uniting
people, data, applications,
and structure
• Make faster decisions and
act accordingly
• Reduces travel costs
• Robust reports to manage
and track activities
• Rapid deployment for
immediate use
Increase Productivity, Make Better Decisions, Achieve Faster Results
© 2011 SAP AG. All rights reserved. 14

15. SAP Sourcing OnDemand
Designed for Procurement Professionals to Maximize Cost Savings
• Process – facilitate source
to contract
• User-Centered – designed
for procurement
professionals
• Connected – suppliers and
data
• Integrated – standard for
ERP and SRM
• Languages – English,
German, French, Spanish,
and 10 other languages
• Innovation – new planned
release in Q1’ 2012
© 2011 SAP AG. All rights reserved. 15

16. Crossgate
Connecting Business to Business
SAP Crossgate
• Open business network
• 60,000 partners globally
• Eliminates need for point-to-
point connections
• Deep B2B integration with SAP
• Fast Ramp up of new customers,
suppliers, partners
• Comply with government /
customer requirements for e-
commerce
“Volkswagen achieved close to “Issue of spare parts invoice for all
100% adaption of paper-based 1,200 European dealerships
invoices and credit memos with electronically enabled in less than
10,000 dealerships and suppliers”. three months.”
© 2011 SAP AG. All rights reserved. 16

17. Why You Will Win With SAP Cloud
Example Customers
That are Already Winning
• Dedicated
development
• Strategic acquisitions
• Global sales and
operations
• World-class service
delivery
© 2011 SAP AG. All rights reserved. 18

18. Call to Action
We’ve
got it.
We
get it.
Come and Experience SAP Cloud!
www.ondemand.com
© 2011 SAP AG. All rights reserved. 19

19. Thank You!
Contact information:
Alex Sheehan
alex.sheehan@sap.com OR 770.710.2936