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Blogging is all about your content not about you


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Blogging is all about your content not about you

  1. 1. The Next (Important) Big Thing is here* *and it’s here to stay @adamprzezdziek adam@mediafeed.pl
  2. 2. The next important Big Thing is here Foto: Maya Newman /Flickr/ Pieniądze Rankingi Self-promo Tematy dyżurne blogosfery The term "Professional Blogger" has long ceased to be an oxymoron. Foto: Maya Newman /Flickr/
  3. 3. The main topics of the blogosphere Foto: Manda Rains /Flickr/ Money Rankings Selfishness Is that the best we can do?
  4. 4. Foto: Flickr In an area as dynamic as the Internet everything is subject to change and reacts to new trends. Especially blogs.
  5. 5. Foto: Brendan Ó Sé /Flickr/ Sharing valuable information with the world always underlay blogging. Don’t try to change this.
  6. 6. Foto: j5k /Flickr/ In their current form, with strong awareness of their existence in the society, blogs are a unique element of the media ecosystem.
  7. 7. What is the factor that blogger and vloggers pay more and more attention to?* * If they don't, they soon will Foto: j5k /Flickr/ Blogi w obecnej formie, przy wysokiej świadomości ich istnienia w społeczeństwie, stanowią Foto: Carsten aus Bonn /Flickr/
  8. 8. Quality Blogging
  9. 9. Why is it important for authors? An alternative for the commercial path of development. It does not, however, the "economic consequences".
  10. 10. Quality Blogging makes up the expert "path" of author's development. No matter the size of the niche or specialization.
  11. 11. What is the discriminant?
  12. 12. Quality factors • A publication that has a deeper leitmotif • A deepened text, supported by going through the sources • Originality, uniqueness even of the content • 100% of author's opinions + responsibility • Compelling to reflect on the topic or spurring into action Foto: Marcel Minga /Flickr/
  13. 13. We are seekers Values, role models, road signs Honest emotions provided by the creators as well Accurate information, not just clickbait headlines. By searching for knowledge we're also searching for time savings.
  14. 14. There will always be people eager for unique content, also among the younger demographic - Digital Natives, frequently considered „non-readers". Quality content are simply of too great value to remain unnoticed.
  15. 15. Penetration of websites that are based on quality content (or those that aspire to be such websites) among Millennials. *monthly 35-54 Źródło: ComScore 18-34 According to ComScore 30% of Internet users are in the 18 - 34 age range.
  16. 16. The most "digitalized" part of society also looks for and consumes serious content. Źródło: ComScore The generation wants real serious content, They don’t want everything turned into a joke, meme. People in this generation don’t want to feel like, ‘I have to go to the kiddie pool to get my information.’ That’s why The New York Times has a relatively high readership among young people. The same people who are watching cat videos are watching ’60 Minutes’. [Carlos Watson, Ozy]
  17. 17. Your readers who are often said to only egoistically take "selfies" are also searching for important and interesting news. Just not in traditional media. Foto: ahsknightbeacon.org
  20. 20. TL;DR is an abbreviation but also an umbrella. It characterises those readers that are mostly interested in the information contained in the Foto: Stephen Train /Flickr/ title or the abstract of the article.
  21. 21. TL;DR: HEADLINES & SUMMARIZES Opinions are often formulated on this basis. Even more frequently on the Internet. Unfortunately.
  22. 22. LESS = WORSE
  23. 23. The scale of a blog is not the measure of its influence. Quality IS.
  24. 24. Trust and authenticity are blog's currency, trust is the bridge between the content and the enthusiasm of your readers.
  25. 25. The most important recipients of your blog are the readers. Never the advertisers.
  26. 26. „It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” [Warren Buffett] Foto: Alex /Flickr/
  27. 27. Make an exchange: a credible blog in exchange for the trust of its readers. Foto: Rogers Cadenhead /Flickr/
  28. 28. AUTHORITY’S EFFECT You create concentrating on the content and the recipients You are gaining trust in exchange for credibility You encounter a road which enables you to achieve your main goals as well as many goals that weren't planned
  29. 29. THIS WAY Do not avoid deepened publications Good content likes serenity Give your texts long-lasting There is no requirement for writing Stop thinking in numbers
  30. 30. Quality > Quantity Content > Author Real-Time < Slow Blogging Education > Sensation Credibility > Numbers
  31. 31. Jakość > Ilość Treść > Autor Real-Time* < Slow Blogging Edukacja i Wartość > Tania Sensacja Wiarygodność > Statystyki Strong authors who devote themselves 100% to what they are doing make strong blogs' brands.
  32. 32. Jakość > Ilość Treść > Autor Real-Time* < Slow Blogging Edukacja i Wartość > Tania Sensacja Adam PrzeździękWiarygodność > Statystyki @adamprzezdziek This presentation is Creative Commons licensed.