American Idol for Startups www.AgoraStartupIdol.com Launch 3/9/12

1. Presents the First WEB 3.0 Event:
March 2012
American Idol For Startups
www.AgoraStartupIdol.com
Launch at SXSW 3/9/12

2. Virtualizing the Pitch
• Give startups worldwide
a platform to pitch the
world
• Bring new opportunities
to investors
• Virtualize the Valley:
New ideas, New
inspiration, New deals
• Leverage the “crowd” to validate strong ideas
• Gamification of contest to build fan loyalty

3. Start-up Idol: Let the Games Begin
Mission: To provide Startups both Crowd Validation & real
Traction while helping them hone their elevator pitches

5. Participants receive a Chance to:
• Pitch their Startup to Investors around the
world
• Get access to Investment Community Elite
• Gain global exposure for their company
• Gain mentors and advisors for their
company
• Gain Traction for their product or service:
Startup Idol will be a success if a contestant
starts with 1,000 users and finishes the event
with 100,000 users!

6. Initial Steps: Screening Process
1. Setup Startup profile
2. Live practice x10
3. Publish best practice
session to profile
4. Crowd provides feedback
5. Founders rate the crowd
6. Bad ones weeded out
through practice &
feedback
7. Top teams advance to
„Starting 64‟ based on
total Votes from crowd

7. Sponsorship packages
• Partner
• Daily Intro video and sponsor announcement
• Premium
• Daily Wrap up Show
• Gold
• 10+ 15 sec Video Spots
• Silver
• 5+ 15 sec Video Spots
• Bronze
• 1+ 15 sec Video Spot
*I’m a VC Video by the FoundryGroup.com
 All Packages have different levels of Web Banner Ad coverage

8. Partners welcome everyone with the rules
and what to expect everyday

9. Rounds for Tournament
Round Experience Broadcast Over Dates
Closed Practice
Qualifiers Gamification Sessions 15 days 3/9- 3/24
Starting 64 16 Heats 18 hours 4 days 3/26-3/29
Enduring 32 8 Heats 9 hours 2 days 4/2-4/3
Sweet 16 4 Heats 4.5 hours 1 day 4/9/2012
Elite 8 2 Heats 2.5 hours 1 day 4/16/2012
Final 4 1 Heat 1.5 hours 1 day 4/23/2012
Think – Build up to the NCAA Finals

10. ‘SportsCenter’ Style Round Wrap-up!
High profile judges discuss best pitches – end of each day

11. Winners Celebrated!
Agora Adjusts the System and Starts the
Next Startup Idol

12. Appendix
• Gamification:
• Audience
• Judges
• Startups
• Startup Fan Clubs / Fantasy Football for Startup Idol Fans
• Tournament Brackets Contests
• What we are looking for:
• Sponsors
• Marketing partners
• Media partners
• People who want to be involved

13. Investor Response
“This is an exciting new platform perfectly suited for
bringing together innovators and investors. This tool
penetrates the barriers of geography and maximizes the
opportunity for participation.
I am excited to be a part of this leading edge
technology. …. I like your approach.”
Joe Asiala
Confluence Ventures, LLC.

14. Presents the First WEB 3.0 Event:
March 2012
American Idol For Startups
www.AgoraStartupIdol.com
Launch at SXSW 3/9/12