1. Money in Mobile
Brian Cauble
Thursday, September 23, 2010

2. Charge
• iPhone - $.99 - $999.99
• Android - whatever
• 30%
• Build it & they will come?
@briancauble
Thursday, September 23, 2010

3. Advertising
• Pay per click (PPC)
• Pay per impression (PPM)
• Generally free
• Ad providers
@briancauble
Thursday, September 23, 2010

4. Sell Ads
• No sharing!!!
• Infrastructure required
• Best for experienced
@briancauble
Thursday, September 23, 2010

5. Give a Taste
• Free (Lite) app *
• Leave them wanting more
• Fully functional (iPhone)
• Trial period (Android)
* http://blog.flurry.com/bid/19375/iPhone-App-Store-Marketing-Give-it-Away-to-Get-Paid @briancauble
Thursday, September 23, 2010

6. In-App Purchase
• Sell upgrades (iPhone)
• Ringtones, game packs
@briancauble
Thursday, September 23, 2010

7. Sell Web Apps
• Subscription services
• Weight watchers, Remember the milk, etc
• Mobile required?
• No fees!!!
@briancauble
Thursday, September 23, 2010

8. Give It Away
• Sell other products!
• Amazon, Target, etc.
• Create awareness
• Good Advertising ROI
@briancauble
Thursday, September 23, 2010

9. Brian Cauble
@briancauble
www.linkedin.com/in/briancauble
www.appsolutegenius.com
Thursday, September 23, 2010