Mais conteúdo relacionado The Connected TV Game Train is Leaving the Station2. The Digital Household Playing-field
DISTRIBUTION
CONTENT
OS
HARDWARE
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4. Microsoft Kinect set a Guinness record
The Fastest Selling CE device !
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5. The Home Entertainment Opportunity
Today 2014
Home Entertainment
Gesture
Gesture
Control
Control
Home
Entertainment
Gesture-controlled Ux and apps, are going to be a major differentiating
factor, in the evolution of the digital household entertainment market
5 © 2012 appside, all rights reserved
6. Gesture-Control is going Mass Market
Xbox, Windows 8
Apple TV -> gesture-controlled
Gesture-control in 1st gen. ultrabooks
Gesture-controlled SmartTV launch in H2
Gesture-controlled SmartTV launch in Nov 2011
End-users trial
Xtion launch in Feb 2012
Next Gen STBs SmartTVs Low Cost Sensors All in One
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7. Market Opportunity
From $144B on "digital living
room" devices in 2010 to
$226B by 2015 (BCG)
155M SmartTVs in 2015 (NPD)
From 27%->54% of
shipments
300M motion- controlled
gaming devices in 2015 (IDC)
Kinect success and installed
base – 18M – is only the
beginning
2012 will be the roll-out
year of the additional
players
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8. appside at a glance
World’s 1st marketplace for gesture-controlled entertainment
An OpenNI founding member and outlet for the OpenNI developer
community
Private-label service for CE hardware manufacturers and service
providers; Pre-installed, on-device appstore
Ecosystem-in-a-box: Ux, game and app catalog, developer community ,
store management, appstore business platform etc.
the gesture-controlled entertainment
marketplace-of-choice
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11. 11 © 2012 appside, all rights reserved
13. Our Feb. 2012 Launch
Asus Xtion world-wide roll-out
China, US, EU and Asia
Pre-installed, appside powered marketplace
games, apps; sports, action, casual, music, art
Jointly building the developer eco-system
Via a dev. community
(MSA - Motion Sensing Alliance),
Regional Developer Days etc.
13 © 2012 appside, all rights reserved
14. Our Business Model
Direct-to-consumer sales
Per-download, per-play, session,
packages, subscriptions, micro-
transactions
Revenue share with developers and
distribution partners
Users expected to spend an average of ~$30
year on games and apps
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15. Beyond the Ux -- Gesture-control Potential –
Examples
Understanding the player in a totally different level
• His whereabouts, his tone, his face, his dressing, his
behavior etc.
Providing the machine “senses” and enabling a new
kind of machine learning capabilities
More use of the actual playing environment
Living room, furniture, real objects in our world
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16. Gesture-control Game Design –
Lessons Learnt, Basic Guidelines
Gesture is a new Plan ahead Use real life gestures
language
No control standards have What’s fun while playing Every movement that does
emerged yet with a joystick isn’t always not directly mimic a real
Humanize, simplify, fun with your body life one, means teaching
predict player behavior Focus on the fun gesture the player a new set of
enables: empower the skills…
player -- faster, stronger
Compensate for no Be aware of Gesture Experiment
physical feedback Limitations Your assumptions of what
will work when designing
“Multitasking” is very hard controls and levels for
Visual and sound (e.g., walking, looking gesture, will sometimes be
around and shooting in wrong…
feedback need to be clear parallel)
and “exaggerated”
Actions need to be
What you think should be
automated easy/fun, turns out to be
© 2012 appside, all rights reserved hard for players
17. Summary
SmartTVs are going mass market. So is the gesture-controlled living room
a reality already in 2012
Market potential is significant
A unique opportunity to become an early leader in an untapped market
Port/adapt your games to gesture-control
Developing/porting to gesture-control is easy but requires planning ahead, using
lessons learnt and basic guidelines
To ensure a successful game which is both compelling and fun, we offer
Toolbox - Use cases, Success stories, technical/UI/Ux guidelines, best practices etc.
Porting partners - experienced studios who can port your games and you can
leverage their own experience, knowledge etc.
Partner with us !
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