1. Using Television
for User Acquisition
App Promotion Summit, Berlin, 21.11.2014

2. …a boutique consulting firm specializing in mobile apps & services.
Concept Phase: Business & Product
Development
Interim Management
User Acquisition & Mobile Marketing
Analytics
Workshops

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Dynamo Partners – Our work

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The Need For Alternatives In Mobile UA

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The Need For Alternatives In Mobile UA

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The Need For Alternatives In Mobile UA

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Why TV?
1. Reach & Mainstream audiences
2. Installs & ROI = Monetization / LTV
3. Quality of Users = Usage / Engagement
4. “Halo Effect” = Display CTR / Social / Portfolio
5. “Carry-Over Effect” = UA Efficiency
…it simply works!

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TV For Apps – Case Studies

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TV For Apps – Case Studies

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TV For Apps – Case Studies

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TV For Apps – Case Studies

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TV For Apps – Case Studies

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TV For Apps – Case Studies

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TV For Apps – Case Studies

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TV For Apps – Case Studies

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Getting started…
1. Set yourself a goal: test vs. accelerate growth vs. branding
2. Define KPIs to measure that goal
• Measuring attribution of TV is hard, but not impossible
3. When testing: focus on an “isolated market” (no other paid UA)
4. Understand “Burst” vs “Traditional Campaign”
5. Don´t worry about spot production, you´re almost there:
thanks to “app previews”
6. Pay attention to ASO and CRO
7. …

18. appstoreoptimization.tumblr.com
@StefanBielau
Stefan Bielau
Managing Partner
+49 175 5840160
stefan@dynamopartners.com
dynamopartners.com