This document summarizes statistics about an app and feedback from user interviews. It discusses strategies for app store optimization, including having an engaging first screenshot, clearly describing the app's purpose and target users, and testing ad copy. Goals for an upcoming marketing campaign and app launch are outlined, including preparing the server and maintaining communication.

3. 16,24
Mio.
Unique
User
2,4
Mio.
Members
13
Mio.
Ques6ons
52
Mio.
Answers
6,7
Mio.
UMU

4. Crossfunc6onal
team
Blogging
Beta
Community
UX
Cinema
User
Interviews

5. v1.9.2

6. „At
least
(…)
we
want
developers
to
create
both,
Android
&
iOS,
Apps.
As
long
as
they‘re
not
iden6cal.“
„Make
it
Universal.
Without
just
upscaling
it.“
„Do
people
know
your
App
icon?
Is
it
s6ll
working
if
put
in
a
folder?“

7. ASO:
„Your
first
Screenshot
needs
to
rock.
Get
rid
of
Screenshots
with
devices.
Get
rid
of
marke6ng
blabla“.
ASO:
App
Defini6on
Statement
-­‐
One
sentence:
DO:
what
is
the
App
for?
FOR:
who
is
the
App
for?
USP:
why
is
the
App
unique?

8. „Think
about
a
‚pack
of
features‘
release!“

9. To
be
submi`ed
on
November
26th

10. ad
copy
tes6ng
(„for
free“
&
„new“)

11. 1 2
3 4

12. Learnings
Don‘t
you
dare
to
think
you
know
your
audience
because
auf
past
research!
Be
specific!
What‘s
in
it
for
me?
#story
#visual
FB
App
Install
Ads
are
good
for
a
conHnuous
reach,
not
for
a
big
buzz
Rose
up
7
posiHons
within
„Social
Networks
–
Free“
(#39
to
#32,
4
days)

13. So
far,
so
good…
• Created
a
marke6ng
plan
• „have
at
least
a
4
stars
ra6ng
before
submission“
• Sent
a
preview
presenta6on
to
Apple
• Received
„…being
considered
to
be
featured…“
email
and
created
the
artwork
• Final
mee6ng
with
Apple
• Internal
briefing
(make
the
server
ready)

14. Launch
campaign:
first
week
in
December
Let‘s
keep
in
touch
&
drop
me
an
email
for
campaign
updates
georg.nietsch@gutefrage.net
Thank
you!