Latest updates for Vietnam mobile apps market in Q3/2015.

1. VIETNAM MOBILE APPS REPORT
Q3 2015

2. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
ABOUT APPOTA
Appota is Vietnam’s number-one mobile content distribution platform. It
allows developers and game publishers to effectively distribute their
content to the largest smartphone communities in South-East Asia
(where Vietnam currently accounts for 18 million users).
Core products include:
Distribution Platform
2

3. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
REPORT METHODOLOGY
Quarterly, Appota releases a mobile market report providing
references for mobile developers and publishers to Vietnam market.
This research is based on data from Q3/2015 on the Appota platform.
The report also uses public data provided from various sources.
3

4. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
TABLE OF CONTENT
1. Global mobile market
2. Vietnam mobile market
3. State of mobile advertising in Vietnam
4. Appota news
4

5. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
GLOBAL MOBILE MARKET
5
State of the global mobile apps market and the most
important figures

6. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
GLOBAL OS BREAKDOWN
Android dominated the smartphone market
with a share of 82.8%.
iOS saw its market share for 2015/Q2 decline
by 22.3% QoQ with 47.5 million shipments.
Windows Phone experienced a QoQ decline of
4.2% with a total of 8.8 million units shipped
this quarter.
Blackberry OS, which saw a small increase in
some regions, continued to decline in growth
globally.
Q2 2012 Q2 2013 Q2 2014 Q2 2015
Android iOS Windows Phone Blackberry
20%
60%
80%
40%
100%
82,8%
82,8%13,9%
Global OS share trend in the last 3 years
IDC 6

7. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
GLOBAL iOS BREAKDOWN
iOS 9 has the fastest adoption rate ever,
“with more than 50 percent of devices
already using iOS 9.” According to Apple’s
measurement was done by the App Store
on September 19, 2015.
8%
41%
51%
Earlier iOS 8 iOS 9
Apple 7

8. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
GLOBAL ANDROID BREAKDOWN
While the current Android Lollipop is
gaining momentum taking up 21%
(inclusive of Android 5.0 and 5.1),
majority of Android devices are still
running on KitKat which stands at
39.2%.
Lollipop
KitKat
Jelly
Bean
Ice Cream
Sandwich
Gingerbread
Froyo
Google Dev 8

9. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
GLOBAL MOBILE DEVELOPERS MINDSHARE
Android developers outnumber iOS
developers 4 to 3. Just over 2% of
mobile developers identify as
Windows Phone developers.
20% of mobile developers don't
identify with a particular mobile
platform.
2.3%
19.8%
33.4%
44.6%Android
iOS
Java
WP
Stackoverflow 9

10. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
GLOBAL MOBILE APPS BY NUMBER
The number of apps in the
Google Play Store grew by more
than 50% last year, Google Play
has over 1.6 million available
apps, compared to just 1.5
million for Apple’s App Store, a
difference of about 17%.
0,5
0,8
1,25
1,5
0,35
0,37
1,3
1,6
* million
2012 2013 2014 2015
Apple App Store
Google Play Store
Statista, AppFigures 10

11. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
GLOBAL MOBILE APPS REVENUE GROWTH
App store sales would generate 45.37
billion dollars in revenues in 2015.
Mobile e-commerce is projected to
account for 300 billion U.S. dollars of
mobile sales. 8.32
18.56
26.68
34.99
45.37
2011 2012 2013 2014 2015
Revenue in billion U.S dollars
Statista, Vision Mobile 11

12. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
VIETNAM MOBILE MARKET
12
Quantify and understand internet usage of smartphone
users in Vietnam.

13. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
VIETNAM MOBILE MARKET
13
Vietnam mobile news
Instagram advertising
Instagram has opened its doors to all advertisers in Vietnam and it will become
a powerful mobile advertising platform soon.
Bluebird award
A big competition for all indie mobile game developers was held by Vietnam Television.
Video call on Messenger
Messenger already offers people the ability to make voice calls to friends and loved ones.
All OTT apps in VN will face a strong competitor in near future.

14. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
VIETNAM MOBILE MARKET
Smartphone users in Vietnam 3G connection speed in Vietnam
(Compared to others in SEA)
63%
6%
31%
2,3
1,6
0,1
* Mbps
Thailand
Philippines
Vietnam
14Appota, Facebook
Ericsson Mobility Report

15. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
STATE OF iOS IN VIETNAM
iOS 6 iOS 7 iOS 8 iOS 9
Q2/2015 Q3/2015
27%
20%
29%
11%
19%
13%
52%
iOS 9 has seen a big adoption rate since
its first release this quarter.
Appota 15

16. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
STATE OF ANDROID IN VIETNAM
ICS JB Kitkat Lollipop
Q2/2015 Q3/2015
3%
50%
27%
33% 35%
52%
28%
16%
4%
Lollipop, Google’s latest OS has a big
rate of adoption. The OS accounts for
35% of total Android users.
Appota 16

17. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
ANDROID VENDOR BREAKDOWN
36%
7%
7%
26%
Phone
Samsung
Asus
LG
Sony
Sky
HTC
Lenovo
Google
OPPO
Nokia
Huawei
Other
Samsung retained the leadership position by
a wide margin, attracted more users than the
next five vendors combined.
Appota 17

18. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
VIETNAM SMARTPHONE USERS BEHAVIOUR
43%
13%
23%
6%
54%
28%
23%
59%
56%
Listen to music
Look up maps and directions
Look for product infomation
Purchase products / services
Watch online videos
Play games
Check mail
Use social networks
Use search engines
Online activities people do on their smartphones at least weekly.
Google Dev 18

19. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
Vietnam has more screens than ever
1,4 Devices pr. person
Smartphone usage rate by age:
55 and over
45 – 54 years
35 – 44 years
25 – 34 years
Under 25 years
person under 44 use a smartphone57%
VIETNAM SMARTPHONE USERS BEHAVIOUR
19Google Dev

20. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
0 2 4 6 8 10 12 14 16 18 20 22 24
VIETNAM SMARTPHONE USERS BEHAVIOUR
Popular time for downloads
average
highest
Time of the day
20Appota

21. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
STATE OF MOBILE ADS IN VIETNAM
Adsota 21
Mobile ad network models:
Mobile Web ads
In-app ads
Search ads
Video ads
SMS/MMS ads
Non-incentive ads Most popular non-incentive ad-networks
Incentive ads
Incentive reward platform
Most popular incentive ad-networks
iCoinKiemxu

22. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
STATE OF MOBILE ADS IN VIETNAM
Device share of impressions
86,2% 13% 0,9%
84%
16%
Smartphone Tablet Feature phone
Ad impressions on mobile apps.
Ad impressions on mobile websites.
22Inmobi

23. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
STATE OF MOBILE ADS IN VIETNAM
Samsung maintains its lead
as the top manufacturer
32%
Of total impression
54,9% 30,7% 13,2%
OS share of impressions
23Inmobi

24. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
STATE OF MOBILE ADS IN VIETNAM
Top performing mobile apps ad-types by Click-through-rate
Search ads Social ads Banner ads
in apps
Banner ads
in websites
Rich media-
video ads
24Adsota

25. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
STATE OF MOBILE ADS IN VIETNAM
Users love mobile ads that help them
25
57%
Download mobile content
46% Find a good deal on something
44% Learn about a brand
33% Locate something nearby
Vserv

26. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
Cost pr. click
Most popular ad-types and average costs
Cost pr. install
0,01 – 0,03 $ 0,3 – 0,4 $
0,5 – 1 $
incentive
Non- incentive
1 – 2 $
Cost pr. mile
thousand of
impressions
26Adsota
STATE OF MOBILE ADS IN VIETNAM

27. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
Mobile video ads
Trends in Vietnam
Incentive reward platform
There are millions of online video views on the smartphone everyday in Vietnam. Therefore
increased demand and rapid adoption of mobile video-ad units.
Mobile incentive reward platform boom in Vietnam with many names entering the market,
each player providing approximately 5 - 20k installs a day.
STATE OF MOBILE ADS IN VIETNAM
27

28. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
Trends in Vietnam
Instagram advertising
With about 700,000 active users in Vietnam, advertising on instagram bring more
engagement but more expensive than other advertising platforms.
STATE OF MOBILE ADS IN VIETNAM
28

29. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
Zing mp3 Tiếu Ngạo
Giang Hồ
NCT I am Naruto Đồ sát mobile
Liên minh
huyền thoại
Hiệp Khách Vua bóng
đá
MobiTiviChinh Đồ
Mobile
TOP VIETNAMESE iOS APPS ON APPOTA PLATFORM
Appota 29

30. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
TOP VIETNAMESE ANDROID APPS ON APPOTA PLATFORM
Tiếu Ngạo
Giang Hồ
Zing Mp3 Đồ sát
mobile
Chinh Đồ
Mobile
NCT
Hiệp Khách Liên minh
huyền thoại
MobiTivi UC Browser
Tiếng Việt
I am
Naruto
Appota 30

31. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
APPOTA NEWS
Become a partner of Bluebird award
This is the biggest competition for all indie mobile game developers.
Launching boost top service for mobile apps
A sevice that help advertisers promote rank their apps/games in a short period of time.
31
Top Free
Apple Store
Top Free
Google Play

32. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
APPOTA NEWS
31
Launching Appdaily
An incentive reward platform hits 100k installs in first launching week.
100,000+
Ải Mỹ Nhân
installs/week
90,000+
Lịch Như Ý
installs/week
40,000+
Quỷ kiếm 3D
installs/week
TOP 3 CAMPAIGNS

33. Appota Inc.
Vietnam Mobile Apps Report Q3 2015
Source:
Slide
APPOTA NEWS
Appota’s fanpage “Android Store Việt Nam” became the biggest VN tech community on
Facebook.
31
1,134,462
Total fans
New page likes/week
15,681
2,164,246
User engagement/week
Avg reach/post
125,000

34. THANK YOU !
CONTACT US
Sale@appota.com
04-3 519 1616
www.appota.com
/appota
/appota
/appota
FOLLOW US