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State of mobile apps in Vietnam Q1/2015

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State of mobile apps in Vietnam Q1/2015

  1. 1. STATE OF MOBILE APP Q1/2015
  2. 2. 2 ContentReport Methodology Quarterly, Appota releases a mobile market report providing references for mobile developers and publishers to Vietnam market. This research is based on data from Q1/2015 on the Appota platform. The report also uses public data provided from various sources. 1. Global OS breakdown 2. Mobile developer preference 3. App Stores Growth 4. Vietnam OS breakdown 5. Mobile apps in Vietnam 6. Appota news
  3. 3. Android iOS Windows Phone Global OS share by devices to e2014 3 Global OS breakdown 4.2% 25.6% 32% According to a new report from IDC, Android shipped 1.1B smartphone units in 2014, accounting for 81.5% of the global OS market. This number was up 32.0% from the 802.2 million units shipped in 2013. Apple’s iOS dipped to 14.8% OS market share, decreased slightly from its 15.1% share in 2013. 192.7M devices were shipped in 2014, up 25.6% from the 153.4 million units shipped in 2013. 81.5% 14.8% Source: IDC
  4. 4. 4 0 10 20 30 40 50 60 70 80 90 2010 2011 2012 2013 2014 Global OS share trend over the years Android iOS Windows Phone Global OS breakdown Android pushed a significant milestone of one billion unit mark in 2014, maintained its leadership position over the years. iOS saw its market share for 2014 decline slightly even as sale volume reached a new record and grew at nearly the same pace as the overall smartphone market. Windows Phone had the smallest year-over-year increase among the leading operating systems, below the market’s average. Source: IDC
  5. 5. 5 Global mobile developers preference 71% 55% 26% 70% 51% 28% 15% 71% 54% 30% 25% Android iOS Windows Phone Web App Platform mindshare Q1/2014 Q3/2014 Q1/2015 % of full time professional developers prioritizing each platform Source: Developer Economics Android continues to be prioritized with 71% of mobile developers choosing Android. Generally, Android’s and iOS’s positions remain quite steady over the year. Windows Phone gradually grows in developers’ mindshare, attracting 30% of mobile developers, although it is still not making any breakthrough with OS share as well as number of apps.
  6. 6. 6 Development language preferences 57% 55% 39% 38% 37% 20% Java HTML5 Objective-C C# C/C++ Swift Development language share % of developers building mobile apps Source: Developer Economics In terms of popularity, JAVA is the most used language according to the number of Android developers. 20% mobile developers use Swift, which is a remarkable number for a new language. Since Apple clearly stated that the language was the future for their platforms, the result was obvious. Although Objective C will be around for a long time, learning Swift should not be taken lightly for iOS developers.
  7. 7. 7 App Stores Growth 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 2010 2011 2012 2013 2014 Total number of apps by App Store iOS App Store Google Play The number of apps in the Google Play Store grew by more than 50% last year, outpacing Apple's App Store for the first time, according to AppFigures. Google Play has over 1.43 million available apps, compared to just 1.21 million for Apple’s App Store, a difference of about 17%. However, iOS still makes much more money than the Google Play store. App Store apps brought in 70% more revenue than Google Play apps for the whole year, according to App Annie.Source: AppFigures, App Annie Millions
  8. 8. 8 0% 10% 20% 30% 40% 50% 60% Q4/2013 Q1/2014 Q2/2014 Q3/2014 Q4/2014 Q1/2015 iDevice Share iphone 5 iphone 4 ipad ipod State of iOS in Vietnam iPhone5 is growing to be the most popular device for iUsers whilst iPhone 4 and iPad users gradually decline. Source: Appota
  9. 9. 9 0% 5% 10% 15% 20% 8.x 7.x 6.x 5.x iPad Q3/2014 Q4/2014 Q1/2015 0% 10% 20% 30% 40% 50% iPhone State of iOS in Vietnam iOS 8 has seen a big adoption rate since its first release in Septermber last year and steadily grew through out the year. Accounted for 23% and 8% of iPhone and iPad’s users accordingly end of Q1/2015. Along with the market share gain of iOS 8, its predecessor version fell drastically as the result of a large portion of user upgrading from iOS 7. Interestingly, iOS 5 and 6 slightly decline as of a large number of Vietnamese users don’t want to upgrade their early model devices. Source: Appota
  10. 10. 10 State of Android in Vietnam 0% 5% 10% Lollipop Kitkat JB ICS Tablet Q3/2014 Q4/2014 Q1/2015 0% 15% 30% 45% 60% Phone Lollipop, Google’s latest OS has a low rate of adoption. The OS accounts for 18% of total Android users. Kitkat takes 54% of Android OS market, maintaining its leading position and keeps gaining its share from Jelly Bean’s users. JB fell to 25%, equally 10% drop compared to last quarter. Among tablet users, JB is relatively more favored than Kitkat. Source: Appota
  11. 11. 11 43% 19% 11% Tablet Samsung Asus Google Acer Lenovo Amazon Sony LG HTC Other 27% 10% 8% 32% Phone Samsung Asus LG Sony Nokia Oppo HTC Lenovo Google Acer Amazon Other Android vendors breakdown Samsung retained the leadership position by a wide margin, attracted more users than the next five vendors combined. Percentage of Android users who use Samsung tablet and Samsung smartphone are 43% and 27% accordingly. In general, Android smartphones are severely fragmented. Source: Appota
  12. 12. 9,000 120M+ 12 Mobile apps in Vietnam 100% 115% 132% Q1/2014 Q4/2014 Q1/2015 Total app downloads by quarters 15% Q1-Q4 growth 32% y-o-y growth App downloads Source: Appota apps/games Vietnamese App downloads
  13. 13. 13 0% 10% 20% 30% 40% 50% 60% 70% Productivity Communication Entertainment Game Share of downloads by app categories Q1/2015 Q1/2014 16% 3% 1% Mobile apps in Vietnam Source: Appota
  14. 14. 14 Gaming Leaderboard Downloads and number of ALL games in sub-categories 0 1 2 3 4 5 6 7 8 9 0 5 10 15 20 25 30 35 Numberofapps(thousands) Downloads (millions) Action Arcade Adventure Source: Appota
  15. 15. 15 Share of App downloads Hanoi and Ho Chi Minh City account for more than 60% of total app downloads over the whole country. App downloads by cities Increase of app downloads Source: Appota
  16. 16. 0 2 4 6 8 10 12 14 16 18 20 22 24 Vietnam Indonesia China 16 Users’ behaviors are quite consistent over the region where in evening, app downloads are comparatively high. Popular time for downloads Average Best time to reach users Source: InMobi, Appota
  17. 17. 17 I am Naruto MobiTivi Au Mobile Vua Bong Da NCT MILLIONARTHUR Hiep Khach LMHT Mobile Tom cua ca 24h quoc chien Top download Vietnamese iOS apps Source: Appota
  18. 18. 18 Hiep Khach Thien Than Truyen Mobi TV Bingota Tieu Su Muoi NCT I am Naruto UC Browser 24h quoc chien Top download Vietnamese Android apps LMHT Mobile Source: Appota
  19. 19. 19 Appota News Referral Program REWARD UP TO 50% PROJECT BID https://applancer.net/referrals/ JOIN NOW
  20. 20. 20 About Appota Appota is Vietnam’s number-one mobile content distribution platform. It allows developers and game publishers to effectively distribute their content to the largest smartphone communities in South- East Asia (where Vietnam currently accounts for 13 million users). Appota Ecosystem onClan - social mobile gaming platform that puts a laser focus on increasing engagement among gamers. Review portal specialized for mobile gaming Global mobile outsourcing platform Core products include
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