Tech Startup Growth Hacking 101 - Basics on Growth Marketing
How to convert a magento online store to mobile app
1. How to Convert a Magento Online Store to Mobile App
So, you have started your Magento 2 store. That's great! You could reach a wide audience and create
global awareness of your product. However, having an eCommerce website is not enough. In a
mobile-oriented world, your goal should be to take your business to your customers' pocket. Yes, I mean
by a mobile app. A Magento 2 mobile app will help you provide your customers with a personalized
experience.
According to the reports, by 2021, the mobile apps market will grow to $98.3 billion. Want to be a part
of this market share? If yes, you must go for a mobile app Magento 2 specific. If no, well, you're at a loss
then.
However, developing an app won't be easy. You can use the app builder, but still, you would require
some professional help. So, here are some tips that will help you convert your e-store to a mobile app.
● Mull Over the Ways
There are two ways to build your Magento 2 mobile app. One is to hire a development team and
develop your app from scratch. While doing so, you'll have to explain your objectives, purposes,
requirements, check the designs, be in constant touch with the team, test the app, etc.
The second option is to opt for an app builder. There are many readily available extensions, such as
Magento 2 app builder that helps customers launch their eCommerce app in no time. These builders are
designed to automatically extract your store data and convert it into an app.
The best thing is you can even customize it. If you feel like the features are unsatisfactory, you can
customize the extension according to your requirements.
Therefore, depending on your requirements, choose whether you would go for custom development or
use the readily available mobile app Magento 2 extension.
● Build User Interface
After choosing the development method, you need to design your mobile app. Just replicating your
website in an app is not enough. You need to think about responsiveness, screen size, how the interface
looks, etc.
Moreover, there might be a lot of elements on your website, but on a small screen, you need to be
organized and keep the space decluttered. So think about it and remove unnecessary options from the
screen.
Also, make sure that the navigation pages on your mobile app are less than the website. Customers
don't like scrolling too much. For them, a mobile app means a direct solution to the problem.
2. Therefore, your app navigation should be simple, and smooth. Add all the categories and sub-categories
on the top.
● Work on the Checkout Process
Do not make your checkout process lengthy. Customers get sick of lengthy questions, registration, and
detailed descriptions before the final purchase. If they find that in order to purchase a product, they
have to navigate 3-4 pages, they are likely to abandon the product.
So, keep your checkout process simple. Use an alternative approach to extract information. Ask users to
log in from their Google or social media accounts. This way, they can check out in one go, and you can
collect the information.
Also, offer your users with features to save their details for future purposes. By doing so, you can make
the purchase quickly in a few steps.
If you don't want to increase your cart abandonment rate, ensure that you have a streamlined checkout
process.
Last but not Least
Check the structure of your Magento 2 mobile app. Make sure it's streamlined and secure.
And finally, partner with a Magento 2 development company. You can even go for a readily available
extension and develop your app on your own.
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Summary
This article provides you with tips to convert your Magento e-store to a Magento 2 mobile app. Keep
reading!