To provide the customers with what they’re looking for, it is important to have customer portals. So, what are the traits that your Customer Portal must have to be able to serve customers better? Let’s take a look:

1. sales@appjetty.com
Defining the Traits of a
Perfect Customer Portal
‘Customer Support’ has undergone a huge transition
over the years. From haggling with the customer
support executives on the phone to finding all the
solutions online, we’ve come a long way. However, not
all digital experiences are up to the mark. Not all of
them are engaging, user­friendly, and responsive.
www.appjetty.com

2. sales@appjetty.com
To be able to provide the customers with what they’re
looking for, it is important to have customer portals.
With the help of it, you will be able to render glitch­
free personalized experiences that reach the
expectations of your customers.
Significance of Client Portals
If you have worked around customer portals, you must
have come across some of the common ones including
portals for banking services, mobile network
companies, water connection portals etc. On the other
hand, the customized client portals come with features
that can address the precise requirements of your
customers with the help of specific tools, services, and
content.
For example, if you need a WordPress Client
Management portal, you might have to get in touch
with a company which can customize it for you.
www.appjetty.com

3. sales@appjetty.com
So, what are the traits that your Customer Portal must
have to be able to serve customers better? Let’s take a
look:
Offers Superior Self­Service
A recent study has proved that almost 59% consumers
and 71% business buyers feel that if there is a self­
service portal available to them, they feel more
connected with the brand. Also, facilities like
Knowledge Base, Chat Services, and Service Requests
are no more a privilege. They’re more of a necessity.
Most of the clients expect the above­mentioned self­
service facilities from a portal. So, whether you have a
Drupal, Joomla, or WordPress Portal, it must have the
potential to offer an excellent self­service experience.
www.appjetty.com

4. sales@appjetty.com
Is Dynamic and Adaptive to Change
One of the most important traits that a portal must
have. If a portal cannot adapt to your business needs
as and when your business grows, it’s of no use. Get in
touch an organization that works on an open source
software which is flexible and enables easy integration.
In case you don’t want to hire programmers to work
on your portal, you can choose to invest into a portal
that provides you with the features and functionalities
you’re looking for. You must also ensure that it is user­
friendly and non­technical professionals can use them.
Is Safe and Secure
Customer portals can be vulnerable. These possibilities
are likely to go up if you have a WordPress customer
portal. So, in case you’re looking for a WordPress
Portal, you must ensure that the it offers you with SSL
and encryption.
www.appjetty.com

5. sales@appjetty.com
It should also offer your users with a sense of security
when they are accessing sensitive documents like
invoices, credit card information, and address.
It is advisable to ask for a trial period to use the portal
and opt for it only if it seems secure for you and your
users to access information.
Has Analytic Tools
Stagnant digital experiences are boring. If you want to
render value through your WordPress Client Portal, it
is important to evolve. And this is possible only if you
have tangible values that help you to analyze and
scrutinize the aspects you can improve upon.
Invest into a portal that helps you to understand how
your pages perform, whether or not users are able to
find what they’re looking for, and what features has a
negative effect.
www.appjetty.com

6. sales@appjetty.com
A superior quality portal comes with comprehensive
analytic tools as well as reports using which you can
know about the impact of your WordPress client
management portal on the users. Once you obtain
information from the portal’s analytic tools, you can
work towards enhancing customer experiences.
Has Customer Centric Functionalities
A customer­centric portal is the one that comes with
functionalities that are beneficial to the end users. It is
less likely for two customized customer portals to be
like each other as every business has different goals.
Now, whether your software comes with security
hierarchy, multi­language support, or advanced search
functions ensure that it can solve the problems of your
customers in the best possible way.
Although there are several elements responsible
behind the making of a good client portal, it is worthy
only if it helps you to build up a loyal customer base.
www.appjetty.com

7. sales@appjetty.com
The one which is tailored to your customers’
experiences will provide your organization with the
success that you’re looking for.
Provides Scalability with Business Growth
Irrespective of your business goals, your portal must
have a good level of scalability. Get it built in such a
way that it can mitigate against the disasters, if any.
Which means, it should not only be safe but should
also have the potential to cope with the increasing
workload and be adaptive to business growth.
www.appjetty.com