1. Stories of scale
How two operators efficiently
grew their businesses
Presented by: Audrey Rund and Ryan Sather
Hosted by: Sean Forster
May 30, 2023

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Panelists
Audrey Rund and
Ryan Sather are joining
us today to present and
answer questions.
Q & A
Send us your questions
via the Q&A box found in
your Zoom controls.
Survey
Let us know
what you think!
We welcome your input

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Director of Marketing & Sales,
Fairlawn Real Estate
Audrey Rund
Presenter
President,
Hegenes Properties
Ryan Sather
Presenter

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Hegenes Properties
Our opportunity
How can we sustain
achievement in our growth
goals…
…while remaining committed to
our values and ensuring
continued employee
satisfaction?
The situation
Experienced rapid portfolio
expansion.
Manual processes started to
strain as teams spent too much
time on busywork.
Refused to let growth introduce
errors or distract from our
company mission.
Spotlight:

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Process invoices with a single payment
Corporate
accounting
Automatic AR input
Corporate credit cards for simplified AP
Instant management fee receipts

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Residents
Improved internal procedures
led to an enhanced customer
experience for residents.
Boosted Google reviews from
3.3 stars to 4.2 stars!
Growth
Grew our portfolio by 1,200
units with an additional
.5 FTE to support our
accounting team.
.
Culture
With extra time, back-office
roles are could get out into
the field and build
relationships with the frontline
teams they serve.
Our
outcomes

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Hegenes Interview.

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Our opportunity
How can we efficiently scale to
support this growth without
overwhelming our team…
…while simultaneously juggling
the extra steps, added
uncertainty, and competitive
pressures we were experiencing
in 2021?
The situation
Significantly grew our portfolio
through a $150M transaction.
Needed to support a 550%
increase in our student housing
stock, on a tight deadline.
Create a space for community on
campus.
.
Fairlawn Real Estate
Spotlight:

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Vacancy insights
Instant communication
Centralized leasing
Cross-market campaigns
Intentional marketing
Our approach

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Business
Further proved to ourselves
that “we do hard things”,
increased confidence across
multiple levels, and fueled
future growth plans!
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Growth
Expanded our portfolio by
50+ properties (1,100 units)
and placed all buildings
under the management of
one portfolio manager.
.
Colleagues
Invested more in employee
growth and development,
especially with leasing agents.
Our
outcomes

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Fairlawn Interview.

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Ask us anything.

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One Powerful Platform

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Clarity to focus
on what matters

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Would you like a customized demo
of AppFolio Property Manager?
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Poll

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Sr. Director &
Industry Principal
AppFolio
Stacy Holden
2023 Industry Challenges:
Navigating (Another)
Economic Downturn
Thursday, June 8, 8:30-9:30 AM
Location: B308/309
AVP, Industry
Research & Analysis
NAA
Paula Munger
President
Cadman Group
Neil Cadman
Join us next week at Apartmentalize!

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Thank you ✌