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1. 2019 © AppFolio, Inc. Confidential.
How Property Managers Can Pivot to Compete
in an On-Demand Economy
Ashleigh Gallego – Sales Manager, AppFolio Inc.
2. 2019 © AppFolio, Inc. Confidential.
3. 2019 © AppFolio, Inc. Confidential.
Built for small- to
mid-sized businesses.
Built for larger, more
complex businesses.
AppFolio Property Manager offers two tiers of fully mobile property management software:
Software to Power
Your Business
4. 2019 © AppFolio, Inc. Confidential.
The Power of a Complete Solution:
• Ease of Use - An intuitive, easy-to-use software
• Real-time Insights - Greater control over your
business
• A Single Login - Less toggling and more efficiency
• Team Mobility - Everyone connected to the same
data, anywhere
• Robust Accounting - Software built with
accountants in mind.
… So You Run A More Successful Business
Web-Based Property Management Software
5. 2019 © AppFolio, Inc. Confidential.
Ashleigh Gallego
Sales Manager, AppFolio Inc.
6. 2019 © AppFolio, Inc. Confidential.
Agenda
• The Changing Landscape
• Service vs. Experience
• 5 Ways to Deliver Outstanding Customer Experiences
• Q & A
7. 2018 © AppFolio, Inc. Confidential.
The 4th Industrial
Revolution is here.
1st Industrial
Revolution
2nd Industrial
Revolution
3rd Industrial
Revolution
4th Industrial
Revolution
Steam engine and
water power.
Mass production cars
and electricity.
Personal computers
and the internet.
Always on, mobile and
digital connectivity.
8. 2018 © AppFolio, Inc. Confidential.
All industries
have been
impacted.
Transportation Retail Entertainment
9. 2018 © AppFolio, Inc. Confidential.
Those that
didn’t adapt,
failed.
10. 2018 © AppFolio, Inc. Confidential.
The Real Estate Revolution is
happening now.
Checks in the
Mail
Emails to
Residents
In Office
Visits
Dispersed
Data
Manual Work
Processes
Receive & Make
Payments Online
Text & Mobile
Communication
Self Service
Mobile Access
Real-time
Insights
Automated
Work
11. 2018 © AppFolio, Inc. Confidential.
There is a gap between
the experience the industry is delivering and
what the modern customer and employee
expects.
12. 2018 © AppFolio, Inc. Confidential.
Leaders in the
property management
industry are closing
this gap.
13. 2019 © AppFolio, Inc. Confidential.
Top Goals & Challenges
From John Burns Real Estate Industry Report
80%
find it challenging to access
data and insights about
properties they manage.
#1 Goal
is to deliver
exceptional service
to customers.
Top 2
factors inhibiting business
growth are employee training
and work process problems.
14. 2018 © AppFolio, Inc. Confidential.
If you don’t evolve,
you will fail.
15. 2019 © AppFolio, Inc. Confidential.
16. 2019 © AppFolio, Inc. Confidential.
Property
Managers
Experience
Managers
High
Price
Low
Price
High
Demand
Low
Demand
Commodity Experience
17. 2019 © AppFolio, Inc. Confidential.
5 Ways To Start Delivering a
Stand-Out Experience
18. 2019 © AppFolio, Inc. Confidential.
#1 Welcome Kits
19. 2019 © AppFolio, Inc. Confidential.
Welcome Kits
• Welcome Letter
• Property Information/Details
• Rent Payment Instructions
• Restaurant Listing
• Nearby Shops
• Coupons
• Swag
20. 2019 © AppFolio, Inc. Confidential.
#2 Celebrate!
21. 2019 © AppFolio, Inc. Confidential.
#3 Survey Residents
22. 2019 © AppFolio, Inc. Confidential.
Survey Residents
23. 2019 © AppFolio, Inc. Confidential.
#4 Mobile-First
24. 2019 © AppFolio, Inc. Confidential.
#5 Go High Tech
25. 2019 © AppFolio, Inc. Confidential.
Go High Tech
26. 2018 © AppFolio, Inc. Confidential.
It takes courage to
transform your business.
27. 2018 © AppFolio, Inc. Confidential.
AppFolio innovates
on your behalf to
thrive in the new
economy.
Deliver Mobile
Experiences
Instant Communication
Automated Workflows
Real-time Insights
28. 2019 © AppFolio, Inc. Confidential.
Ashleigh Gallego
Sales Manager, AppFolio Inc.
Thanks!
Questions or Comments?
Tweet:
@AppFolio
#AppFolioChat

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How Property Managers Can Pivot to Compete in an On-Demand Economy

  • 1. 1. 2019 © AppFolio, Inc. Confidential. How Property Managers Can Pivot to Compete in an On-Demand Economy Ashleigh Gallego – Sales Manager, AppFolio Inc.
  • 2. 2. 2019 © AppFolio, Inc. Confidential.
  • 3. 3. 2019 © AppFolio, Inc. Confidential. Built for small- to mid-sized businesses. Built for larger, more complex businesses. AppFolio Property Manager offers two tiers of fully mobile property management software: Software to Power Your Business
  • 4. 4. 2019 © AppFolio, Inc. Confidential. The Power of a Complete Solution: • Ease of Use - An intuitive, easy-to-use software • Real-time Insights - Greater control over your business • A Single Login - Less toggling and more efficiency • Team Mobility - Everyone connected to the same data, anywhere • Robust Accounting - Software built with accountants in mind. … So You Run A More Successful Business Web-Based Property Management Software
  • 5. 5. 2019 © AppFolio, Inc. Confidential. Ashleigh Gallego Sales Manager, AppFolio Inc.
  • 6. 6. 2019 © AppFolio, Inc. Confidential. Agenda • The Changing Landscape • Service vs. Experience • 5 Ways to Deliver Outstanding Customer Experiences • Q & A
  • 7. 7. 2018 © AppFolio, Inc. Confidential. The 4th Industrial Revolution is here. 1st Industrial Revolution 2nd Industrial Revolution 3rd Industrial Revolution 4th Industrial Revolution Steam engine and water power. Mass production cars and electricity. Personal computers and the internet. Always on, mobile and digital connectivity.
  • 8. 8. 2018 © AppFolio, Inc. Confidential. All industries have been impacted. Transportation Retail Entertainment
  • 9. 9. 2018 © AppFolio, Inc. Confidential. Those that didn’t adapt, failed.
  • 10. 10. 2018 © AppFolio, Inc. Confidential. The Real Estate Revolution is happening now. Checks in the Mail Emails to Residents In Office Visits Dispersed Data Manual Work Processes Receive & Make Payments Online Text & Mobile Communication Self Service Mobile Access Real-time Insights Automated Work
  • 11. 11. 2018 © AppFolio, Inc. Confidential. There is a gap between the experience the industry is delivering and what the modern customer and employee expects.
  • 12. 12. 2018 © AppFolio, Inc. Confidential. Leaders in the property management industry are closing this gap.
  • 13. 13. 2019 © AppFolio, Inc. Confidential. Top Goals & Challenges From John Burns Real Estate Industry Report 80% find it challenging to access data and insights about properties they manage. #1 Goal is to deliver exceptional service to customers. Top 2 factors inhibiting business growth are employee training and work process problems.
  • 14. 14. 2018 © AppFolio, Inc. Confidential. If you don’t evolve, you will fail.
  • 15. 15. 2019 © AppFolio, Inc. Confidential.
  • 16. 16. 2019 © AppFolio, Inc. Confidential. Property Managers Experience Managers High Price Low Price High Demand Low Demand Commodity Experience
  • 17. 17. 2019 © AppFolio, Inc. Confidential. 5 Ways To Start Delivering a Stand-Out Experience
  • 18. 18. 2019 © AppFolio, Inc. Confidential. #1 Welcome Kits
  • 19. 19. 2019 © AppFolio, Inc. Confidential. Welcome Kits • Welcome Letter • Property Information/Details • Rent Payment Instructions • Restaurant Listing • Nearby Shops • Coupons • Swag
  • 20. 20. 2019 © AppFolio, Inc. Confidential. #2 Celebrate!
  • 21. 21. 2019 © AppFolio, Inc. Confidential. #3 Survey Residents
  • 22. 22. 2019 © AppFolio, Inc. Confidential. Survey Residents
  • 23. 23. 2019 © AppFolio, Inc. Confidential. #4 Mobile-First
  • 24. 24. 2019 © AppFolio, Inc. Confidential. #5 Go High Tech
  • 25. 25. 2019 © AppFolio, Inc. Confidential. Go High Tech
  • 26. 26. 2018 © AppFolio, Inc. Confidential. It takes courage to transform your business.
  • 27. 27. 2018 © AppFolio, Inc. Confidential. AppFolio innovates on your behalf to thrive in the new economy. Deliver Mobile Experiences Instant Communication Automated Workflows Real-time Insights
  • 28. 28. 2019 © AppFolio, Inc. Confidential. Ashleigh Gallego Sales Manager, AppFolio Inc. Thanks! Questions or Comments? Tweet: @AppFolio #AppFolioChat