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Welcome
Todd Smith – Sr. Mgr Training, AppFolio
Presenters
Approximately 45 Min
Webinar Length
Unlocking the Power of Rental Payment History
Content
Emily Christiansen - Director, Experian RentBureau
Agenda
• What to Look For in a Screening Report
• Best Practices for Reading a Screening Report
• AppFolio Screening Report Overview
• Overview of Experian RentBureau®
• How to Read an AppFolio Screening Report
• What Customers are Saying
Please ask questions anytime!
Use the Questions section
of the GoToWebinar panel
On right of desktop
What to Look For in a Screening Report
1. Easy to Use
2. Fast to Respond
3. Clear to Read
4. Comprehensive Data
Best Practices for Reading a Screening Report
1. A Good Credit Score
2. Stable Job History
3. Rental Payment History
4. Criminal Background
AppFolio Screening Report Overview
1. Criminal
background
2. Credit History
3. FICO Score
4. And
now….Rental
Payment
History
 No more faxing
 No more double-entry from one
system to another
 Centralize another task right in
AppFolio
 Saves even more time and attracts
the best residents even faster
Experian RentBureau®
 Recognized leader in the credit industry
 Data on 800 million consumers
 Offices in more than 40 countries
 Over 12,500 data contributors in North America
Experian
Experian RentBureau
 Largest and most widely used rental payment database
 Data on more than 10 million residents
 Over 300 property managers contributing data
 Secure and FCRA regulated data repository
 Now also accepts data from electronic rent payment
processors
First and only major credit bureau with positive rental trades in its credit repository
Which applicant would you accept?
Age: 31
Credit score: Good
Background check: Pass
References: Pass
John
Age: 22
Credit score: Unscoreable
Background check: Pass
References: Pass
Tom
Age: 22
Credit score: Good
Background check: Pass
References: Pass
Cathy
Rental payment data
Renters
31%
Owners
69%
What is it?
Why is it important?
 On-time as well as late payments
 Bad checks and/or insufficient funds (NSF)
 Lease terms (lease begin, end, move-in, move-out)
 Outstanding balances/write-offs
 Previous collections activity
 “Bad” residents obtaining a lease at another property
 Serial skippers (leaving early with money owed)
 Labor intensive manual reference checks
 64 million U.S. consumers insufficient/no credit history
 Good paying consumers rejected due to poor/no credit
United States Population
Rental payment data lifecycle
How does the ecosystem work?
 No new software
 No manual reporting
 Automatically collected every 24 hours
 Collected directly from property management
software or e-payment processor
 Access data through resident screener
AppFolio makes it easy to both access AND contribute rental payment data directly
through AppFolio Property Manager
rentbureau@appfolio.com
Rental payment data benefits
Benefits of accessing data
 Identify the highest quality resident
 Spot repeat late or NSF payments
 Avoid renting to serial skippers
 Approve more applicants
 Reduce the need for manual verifications
Rental payment data benefits
Benefits of contributing data
 Improve bad-debt recovery/reduce collections
 Prevent skips from your communities
 Realize more steady cash flow
 Offer residents the opportunity to build
credit history
“My Experian score was 71 points higher
than both TransUnion & Equifax! The only
difference was the rental payment history. “
- Resident testimonial
The cold, hard facts
New data reveals…
Analysis highlights
Default
Rate
Renters with one prior rental debt have a default
rate nearly four times higher than applicants
with positive rental history 4x1 prior
debt
Renters with three or more late or NSF payments
have a default rate more than twice as high as
renters with only two or fewer late or NSF payments 2x
3+ late
or NSF
payments
Renters with 2 or more prior rental debts have a
default rate nearly six times higher than
applicants with positive rental history 6x2+ prior
debts
No
credit, neg
ative
payment
history
Unscoreable renters with negative rental payment
history have a default rate more than four times
higher than the overall national average 4x
Which applicant would you accept?
Age: 31
Credit score: Good
Background check: Pass
References: Pass
John
RISKY
2 prior write-offs each $2,000+
Skipped on current lease
Serial skipper
Age: 22
Credit score: Unscoreable
Background check: Pass
References: Pass
Tom
GOOD
2 prior leases
Paid on time each month
Now credit scoreable
Age: 22
Credit score: Good
Background check: Pass
References: Pass
Cathy
GOOD
3 previous leases
Paid on time each month
Completed lease as agreed
In review - Experian RentBureau®
“Managers say having access to that payment history is critical to making leasing
decisions” – MultiFamily Executive, “Caught in the Act,” July 2012
 Identify the highest quality resident
 Identify skips and serial skippers
 Approve no / thin-file residents
 Reduce manual verifications
Screening benefits
 Improve bad-debt recovery
 Prevent skips
 Realize more steady cash flow
 Offer build credit history amenity
Sharing benefits
 Largest and most widely used rental payment database
 Data from property managers and payment processors
 Proprietary technology extracts the data every 24 hours
 Easy set-up through AppFolio
How to Read and AppFolio Screening Report
1. Easy, Fast, Clear, Comp
rehensive!
2. Summary at top
followed by Details
below
3. Summary of
Credit, Rent
Payment, Eviction, Crim
inal*
4. Details section has
expanded information
5. Save time, reduce
hassles, rent wisely!
Rent Payment History
1. Summary at top
followed by Details
below
2. Summary gives top line
of potentially negative
items
3. Details gives in-depth
details on payment
history
4. Save time, reduce
hassles, rent wisely!
What CustomersAre Saying
"We began using RentBureau through
AppFolio about 8 months ago. It was a
pretty simple process for us -- adding a
disclosure to our lease and appointing a
"dispute handler". We've only had one
dispute so far, so it hasn't added much
work for us. We are looking forward to
more and more companies using their
program. This will give landlords and
property managers a very valuable
method of screening tenants.”
Duke Dodson
"We have received
positive comments about
using RentBureau to help
build credit for tenants.”
Rawley Harrison
What CustomersAre Saying
"We love the fact that we
can report payment
history for our current
tenants and the tenants
appreciate that they are
building good credit by
paying on time”
Kristin Smith
"Our company places a big
emphasis on rental payment
history, more than just a credit
score. It is important, then, for us to
have accurate and timely data about
rental payment history. We are
excited to be able to use
RentBureau, not only to get the
information we need, but also to
share information on our resident
payment history with others.”
Althea Parker
More Info
Unlock the Power of Rental Payment Data

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Unlock the Power of Rental Payment Data

  • 1.
  • 2. Welcome Todd Smith – Sr. Mgr Training, AppFolio Presenters Approximately 45 Min Webinar Length Unlocking the Power of Rental Payment History Content Emily Christiansen - Director, Experian RentBureau
  • 3. Agenda • What to Look For in a Screening Report • Best Practices for Reading a Screening Report • AppFolio Screening Report Overview • Overview of Experian RentBureau® • How to Read an AppFolio Screening Report • What Customers are Saying
  • 4. Please ask questions anytime! Use the Questions section of the GoToWebinar panel On right of desktop
  • 5.
  • 6. What to Look For in a Screening Report 1. Easy to Use 2. Fast to Respond 3. Clear to Read 4. Comprehensive Data
  • 7. Best Practices for Reading a Screening Report 1. A Good Credit Score 2. Stable Job History 3. Rental Payment History 4. Criminal Background
  • 8. AppFolio Screening Report Overview 1. Criminal background 2. Credit History 3. FICO Score 4. And now….Rental Payment History  No more faxing  No more double-entry from one system to another  Centralize another task right in AppFolio  Saves even more time and attracts the best residents even faster
  • 9.
  • 10. Experian RentBureau®  Recognized leader in the credit industry  Data on 800 million consumers  Offices in more than 40 countries  Over 12,500 data contributors in North America Experian Experian RentBureau  Largest and most widely used rental payment database  Data on more than 10 million residents  Over 300 property managers contributing data  Secure and FCRA regulated data repository  Now also accepts data from electronic rent payment processors First and only major credit bureau with positive rental trades in its credit repository
  • 11. Which applicant would you accept? Age: 31 Credit score: Good Background check: Pass References: Pass John Age: 22 Credit score: Unscoreable Background check: Pass References: Pass Tom Age: 22 Credit score: Good Background check: Pass References: Pass Cathy
  • 12. Rental payment data Renters 31% Owners 69% What is it? Why is it important?  On-time as well as late payments  Bad checks and/or insufficient funds (NSF)  Lease terms (lease begin, end, move-in, move-out)  Outstanding balances/write-offs  Previous collections activity  “Bad” residents obtaining a lease at another property  Serial skippers (leaving early with money owed)  Labor intensive manual reference checks  64 million U.S. consumers insufficient/no credit history  Good paying consumers rejected due to poor/no credit United States Population
  • 13. Rental payment data lifecycle How does the ecosystem work?  No new software  No manual reporting  Automatically collected every 24 hours  Collected directly from property management software or e-payment processor  Access data through resident screener AppFolio makes it easy to both access AND contribute rental payment data directly through AppFolio Property Manager rentbureau@appfolio.com
  • 14. Rental payment data benefits Benefits of accessing data  Identify the highest quality resident  Spot repeat late or NSF payments  Avoid renting to serial skippers  Approve more applicants  Reduce the need for manual verifications
  • 15. Rental payment data benefits Benefits of contributing data  Improve bad-debt recovery/reduce collections  Prevent skips from your communities  Realize more steady cash flow  Offer residents the opportunity to build credit history “My Experian score was 71 points higher than both TransUnion & Equifax! The only difference was the rental payment history. “ - Resident testimonial
  • 16. The cold, hard facts New data reveals…
  • 17. Analysis highlights Default Rate Renters with one prior rental debt have a default rate nearly four times higher than applicants with positive rental history 4x1 prior debt Renters with three or more late or NSF payments have a default rate more than twice as high as renters with only two or fewer late or NSF payments 2x 3+ late or NSF payments Renters with 2 or more prior rental debts have a default rate nearly six times higher than applicants with positive rental history 6x2+ prior debts No credit, neg ative payment history Unscoreable renters with negative rental payment history have a default rate more than four times higher than the overall national average 4x
  • 18. Which applicant would you accept? Age: 31 Credit score: Good Background check: Pass References: Pass John RISKY 2 prior write-offs each $2,000+ Skipped on current lease Serial skipper Age: 22 Credit score: Unscoreable Background check: Pass References: Pass Tom GOOD 2 prior leases Paid on time each month Now credit scoreable Age: 22 Credit score: Good Background check: Pass References: Pass Cathy GOOD 3 previous leases Paid on time each month Completed lease as agreed
  • 19. In review - Experian RentBureau® “Managers say having access to that payment history is critical to making leasing decisions” – MultiFamily Executive, “Caught in the Act,” July 2012  Identify the highest quality resident  Identify skips and serial skippers  Approve no / thin-file residents  Reduce manual verifications Screening benefits  Improve bad-debt recovery  Prevent skips  Realize more steady cash flow  Offer build credit history amenity Sharing benefits  Largest and most widely used rental payment database  Data from property managers and payment processors  Proprietary technology extracts the data every 24 hours  Easy set-up through AppFolio
  • 20.
  • 21. How to Read and AppFolio Screening Report 1. Easy, Fast, Clear, Comp rehensive! 2. Summary at top followed by Details below 3. Summary of Credit, Rent Payment, Eviction, Crim inal* 4. Details section has expanded information 5. Save time, reduce hassles, rent wisely!
  • 22. Rent Payment History 1. Summary at top followed by Details below 2. Summary gives top line of potentially negative items 3. Details gives in-depth details on payment history 4. Save time, reduce hassles, rent wisely!
  • 23. What CustomersAre Saying "We began using RentBureau through AppFolio about 8 months ago. It was a pretty simple process for us -- adding a disclosure to our lease and appointing a "dispute handler". We've only had one dispute so far, so it hasn't added much work for us. We are looking forward to more and more companies using their program. This will give landlords and property managers a very valuable method of screening tenants.” Duke Dodson "We have received positive comments about using RentBureau to help build credit for tenants.” Rawley Harrison
  • 24. What CustomersAre Saying "We love the fact that we can report payment history for our current tenants and the tenants appreciate that they are building good credit by paying on time” Kristin Smith "Our company places a big emphasis on rental payment history, more than just a credit score. It is important, then, for us to have accurate and timely data about rental payment history. We are excited to be able to use RentBureau, not only to get the information we need, but also to share information on our resident payment history with others.” Althea Parker
  • 25.