New data reveals that nearly 60% of leases will expire over the next 12 months, and roughly 30% of renters are already searching for a new home. With over 1,000,000 rental units under construction — half of which will open soon — 2023 is shaping up to be a renter's market. Against this backdrop, attracting and retaining residents is vital. When almost half of renters cite “seeking a better property manager" as a reason to relocate, property management businesses must address residents’ needs. To learn how, take a deep-dive into key findings from the 2023 AppFolio Property Manager Renter Motivations Report and gain actionable insights for providing standout service that attracts and retains residents.

1. 1 2023 © AppFolio, Inc. Confidential

2. Attract and
retain residents
with new
renter insights
Presented by: James Erickson
Hosted by: Jenny Domash
May 25, 2023

3. 3 2023 © AppFolio, Inc. Confidential
As an attendee:
● Lines are muted, but your participation via chat is encouraged!
● Please ask questions via the chat or Q&A module
● Stick around for a bonus Q&A session at the end of the hour
● Let us know how we did via the post-webinar survey
● The recording will be sent to you

4. 4 2023 © AppFolio, Inc. Confidential
james.erickson@appfolio.com
Market Intelligence Lead, AppFolio
James Erickson
Presenter

5. 5 2023 © AppFolio, Inc. Confidential
Introduction
PMs will need to compete more for renters in
2023 than they have in recent years.
Improving satisfaction is one of the factors to
help PMs retain and attract high quality
renters.

6. 6 2023 © AppFolio, Inc. Confidential
Have you seen your occupancy
rates increase or decrease in
the last year?
Poll

7. 7 2023 © AppFolio, Inc. Confidential
How satisfied are
you with your current
property manager?

8. 8 2023 © AppFolio, Inc. Confidential
What do you
plan to do when
your current
lease expires?

9. 9 2023 © AppFolio, Inc. Confidential
What are the main
reasons you are
considering
moving to a
different rental?

10. 10 2023 © AppFolio, Inc. Confidential
What are the
main reasons
you are thinking
about renewing
your lease?

11. 11 2023 © AppFolio, Inc. Confidential
Where do you
typically search for
a new rental unit?

12. 12 2023 © AppFolio, Inc. Confidential
How important are
each of the following
when you evaluate a
rental before signing
a new lease?

13. 13 2023 © AppFolio, Inc. Confidential
How can you
better attract
and retain
renters?

14. 14 2023 © AppFolio, Inc. Confidential
Do you pay
rent online?
What are some of the benefits you
experience by paying your rent online?

15. 15 2023 © AppFolio, Inc. Confidential
Approximately what
percentage of your renters
pay rent online?
Poll

16. 16 2023 © AppFolio, Inc. Confidential
What are some of the
reasons you don’t
pay your rent online?

17. 17 2023 © AppFolio, Inc. Confidential
Availability of
Payments Services

18. 18 2023 © AppFolio, Inc. Confidential
Importance of
payment services
(by age group)

19. 19 2023 © AppFolio, Inc. Confidential
% agreeing with
the following
statements about
their PMs

20. 20 2023 © AppFolio, Inc. Confidential
Time to resolve
maintenance
issues is critical to
renter satisfaction

21. 21 2023 © AppFolio, Inc. Confidential
How quickly do you typically
resolve maintenance issues?
Poll

22. 22 2023 © AppFolio, Inc. Confidential
How satisfied are you with your current property manager
in the technology they make available to you?

23. 23 2023 © AppFolio, Inc. Confidential
Takeaways

24. 24 2023 © AppFolio, Inc. Confidential
24
Clarity to focus
on what matters

25. 25 2023 © AppFolio, Inc. Confidential
Ask us anything.
25
Questions?

26. 26 2023 © AppFolio, Inc. Confidential
Thank you ✌